Summary
Overview
Work History
Education
Skills
Timeline
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Lisa Godfrey

Summary

A trusted and respected industry leader with a proven track record for achieving superior results. Innovative leader that uncovers opportunities to achieve revenue growth, improve employee engagement and build sustaining partnerships with internal and external stakeholders.

Overview

2001
2001
years of professional experience

Work History

SVP Original Programming & Distribution

Corus Entertainment


  • Lead commissioning strategy across HGTV, FOOD NETWORK, GLOBAL TV, HISTORY CHANNEL. W NETWORK, ADULT SWIM, YTV, TREEHOUSE with a slate of top-rated and award winning series in Drama, Unscripted & Kids
  • Built Corus Studios Unscripted Distribution Business as a leader in international distribution and executed strategic initiatives to drive consistent double and triple digit revenue growth YOY
  • Championed innovation by creating revenue growth through content integrations with YOY growth
  • Collaborated with executive leadership team members on long-term strategic planning
  • Secured vital partnerships, enhancing company reputation and expanding market reach.
  • Built strategy of overall deals with key talent and production companies in order to ensure the long term stability of our brands were guaranteed
  • Built and negotiated several international output deals for our distributed content to overachieve on revenue projections
  • Contributed to the success of Fast Channels and Streaming Channels Pluto and Stack TV with top-rated Canadian content that drove acquisition and retention of channels
  • Strengthened relationships with key stakeholders, fostering trust and collaboration across the company
  • Established a culture of continuous improvement, to drive operational excellence across the organization.
  • Hired and managed high performance teams that achieved exceptional results
  • Lead DEI efforts both internally and externally to improve representation of women and underrepresented groups in the entertainment industry

  • Represented organization at industry conferences
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Devised and presented plans to board of directors.
  • Financial responsibility for multimillion dollar budgets
  • #9 on Canada's "Top 25 Most Influential People in Canadian Television"
  • Nominated for 2022 Crystal Award for Outstanding Business Achievement in the Media Industry
  • Multiple Gemini Awards and Canadian Screen Awards for our Content and Stars
  • Playback's Best of Series, Home to Win and Best Talent, Bryan Baeumler (both commissioned by Corus)

VP Original Content and Distribution

Corus Entertainment

Oversaw Canadian TV commissioning strategy across Corus TV Brands (History, HGTV, FOOD Network, W Network,, Slice, Global TV, YTV, Treehouse, Entertainment Tonight Canada


Developed Corus Studios Distribution business into an internationally recognized company for superior content

Increased Corus Studios revenue by double digits YOY


Improved DEI representation in our shows, across the department


Improved DEI in the industry through leadership of several outreach programs i.e. Banff Apprenticeship Program for Underrepresented People


Cultivated a high-performance culture


  • Introduced improvements that reduced costs while maintaining high-quality output
  • Negotiated favorable contracts, securing advantageous terms for the company while maintaining strong professional relationships.
  • Increased company growth through strategic ideation and implementation
  • Managed multi-million dollar budgets
  • Increased company revenue through innovative solutions, opportunities, new business building and securing of high performance talent deals
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Devised and presented plans to board of directors.
  • Represented organization at industry conferences
  • Collaborated with legal, accounting and other teams to review and maintain compliance with regulations.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Team member who represented Corus at CRTC regulation hearings to negotiate new license.

Head of Original Content

Shaw Media


  • Lead Original Content team across brands creating content for linear TV and digital streams. (HGTV, FOOD NETWORK, HISTORY, GLOBAL TV, SLICE)
  • Self-motivated, accountable, collaborative
  • Gained team alignment through strategy shifts
  • Worked effectively in fast-paced environments.
  • Proven ability to learn quickly, adapt to new situations, perform within tight deadlines in a fast-paced environment
  • Excellent communication skills, both verbal and written.

Director Programming, Scheduling and Acquisitions

Shaw Media
  • Lead team for 8 TV networks on the programming, acquisition and scheduling of content to achieve top-rated channels in the market
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth, resulting in high employee engagement, increased retention rates and improved morale
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Facilitated cross-functional collaboration for improved results.
  • Secured key partnerships that contributed to the company's overall growth strategy and market reach.
  • Leveraged data insights for informed decision-making


Director Original Factual Content

Shaw Media
  • Lead team that was responsible for commissioning content for factual channels (HISTORY NETWORK, National Geographic Channel, GLOBAL TV)
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Interacted well with customers to build connections and nurture relationships.
  • Achieved remarkable turnaround of underperforming divisions through strategic leadership
  • Fostered culture of innovation.
  • Enhanced stakeholder satisfaction with timely and transparent communication strategies.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.

Director Original Lifestyle Content

Canwest and Alliance Atlantis
  • Lead production and development for broadcast lifestyle brands (FOOD NETWORK, HGTV, SLICE, TVTROPOLIS, GLOBAL)
  • Managed budgets to ensure optimal use of resources
  • Enhanced stakeholder satisfaction
  • Represented company at industry events
  • Improved ratings across all networks
  • Leveraged industry knowledge and resources to achieve high results
  • Fostered culture of innovation
  • Stakeholder in rebranding exercises for TV Brands
  • Reinforced company's competitive position by securing intellectual property rights and fostering innovation.

TV Talk Show Producer

CBS, Paramount TV, Telepictures, USA Network
06.1995 - 06.2000
  • Conducted thorough research
  • Managed live broadcasts
  • Increased audience engagement by developing innovative and relevant talk show topics.
  • Evaluated audience analytics to identify trends to maximize viewership potential.
  • Compliance with broadcast standards & regulations
  • Led brainstorming sessions to innovate new ideas
  • Spearheaded special projects which contributed towards expanding the show's brand image.
  • Secured high-profile exclusive interviews
  • Mentored junior producers, fostering a supportive learning environment for professional development.
  • Remained highly composed and calm in very fast-paced, stressful environment
  • Collaborated with network executives to define and propel organization's mission and vision.

Education

Bachelor of Arts - Film & Communications

University of Western Ontario & McGill University

Management Leadership Training - Business Management

Schulich School of Business

Leader of Leaders Degree - Business Leadership

Haskayne School of Business

Skills

  • Executive leadership
  • Strategic, innovative leader
  • New Business development
  • Revenue growth
  • Staff engagement, hiring, culture
  • Financial management
  • Corporate presentations/Public Speaking
  • KPI tracking
  • Project management
  • Performance improvement
  • Operational excellence
  • Client relationship building
  • Cross-functional collaboration
  • Talent recruitment
  • Industry expertise
  • Regulatory compliance
  • Contract negotiation

Timeline

TV Talk Show Producer

CBS, Paramount TV, Telepictures, USA Network
06.1995 - 06.2000

SVP Original Programming & Distribution

Corus Entertainment

VP Original Content and Distribution

Corus Entertainment

Head of Original Content

Shaw Media

Director Programming, Scheduling and Acquisitions

Shaw Media

Director Original Factual Content

Shaw Media

Director Original Lifestyle Content

Canwest and Alliance Atlantis

Bachelor of Arts - Film & Communications

University of Western Ontario & McGill University

Management Leadership Training - Business Management

Schulich School of Business

Leader of Leaders Degree - Business Leadership

Haskayne School of Business
Lisa Godfrey