Lisa Gardner
Summary
- Commercial Global Product Launches
- Design Marketing Collateral
- Website Management
- Product Demonstrations
- Managed External Communications
- Implemented and Maintained Sales Tools
- Voice of Customer and Focus Groups
- Competitive Brand Positioning and Analysis
- Tradeshow Execution
- Tracking Analytics Progress
- Implemented and Maintained CRM System
Overview
12
12
years of professional experience
Work History
Global Marketing Communication Specialist/Manager
Qvella Corporation
09.2020 - Current
- Developed understanding of BSI/Sepsis market and implications on customer needs.
- Lead team and outside agency in developing plan/tactics to develop and implement marketing communication plan.
- Responsible lead for external vendors to optimize brand management across various platforms.
- Planned/executed tradeshow exhibits including liaising with trade show event organizers, outside vendors, internal product managers and show staff, and collated leads.
- Contributed in planning and driving implementation of initiatives and activities for both North American and International sales organizations.
- Collaborated and supported department head to create and manage budget for the fiscal year.
- Measure and assess communications to ensure maximum effectiveness.
- Manage programs end-to-end from planning, executing, measurement, and budget tracking processes.
- Enhanced brand awareness by developing and executing strategic communication plans.
- Streamlined internal communication processes for increased efficiency and employee engagement.
Legal Executive Assistant
Qvella Corporation
02.2016 - 09.2020
- Assisted CEO and Executive Team - Prepared agendas, reports, and presentation.
- Coordinated company communications (internal and external).
- Analyzed practices/procedures to revise, create and recommend efficient methods.
- Streamlined legal processes by implementing efficient document management and case tracking systems.
- Conducted thorough legal research to support case preparation and ensure favorable outcomes for clients.
- Prepared comprehensive litigation documents, including pleadings, motions, briefs, and discovery requests for successful representation in court.
- Organized and arranged meetings, events, and travel for executive level employees.
- Assisted marketing team with tradeshows, marketing collateral design and website maintenance.
- Assisted account with all event budgets and tracking.
Project Management Coordinator
08.2015 - 02.2016
- Established/maintained relationships with outsourcing partners, working groups and clients
- Tracked/updated Project Management group statistics and Service Delivery status
- Manages the execution and logging of legal process outsourcing contracts
- Provided administrative services to Counsel, Clients Service Innovation & Litigation on daily departmental activities and projects
- Evaluated pricing and defining projects using the DPM Tool and obtaining approvals
- Worked with partners and senior associates to draft and submit budget proposals and staffing plans.
Intellectual Property Legal Assistant
McCarthy Tètrault LLP
01.2012 - 08.2015
- Maintained/updated master Outlook calendar for court deadlines, scheduling video conferences, meetings (internal/external), appointments, travel arrangements, and client-related activities
- Prepared expense reports, updated excel with projections/actuals for client budgets working with Accounting/Billings Departments to complete relevant documentation for lawyers and clients
- Supported case preparation by preparing pleadings and correspondence; prepared answers to undertakings; organized materials for team case review
- Transcribed memorandums, letters and legal documents using BigHand software
- Attended court during trials and assisted as requested.
Education
Marketing Degree -
McMaster University
Office Administration – Legal -
Centennial College
04.2011
Skills
- Media Relations
- Analytics and Reporting
- Cross-Cultural Communication
- Brand Messaging
- Event Coordination
- Digital Marketing
- SEO Optimization
- Social Media Management
- Graphic Design
- Multimedia Production
- Strategic Communication
- Editing and Proofreading
References
References available upon request
Timeline
Global Marketing Communication Specialist/Manager
Qvella Corporation
09.2020 - Current
Legal Executive Assistant
Qvella Corporation
02.2016 - 09.2020
Project Management Coordinator
08.2015 - 02.2016
Intellectual Property Legal Assistant
McCarthy Tètrault LLP
01.2012 - 08.2015
Marketing Degree -
McMaster University
Office Administration – Legal -
Centennial College
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