Lisa Davignon
Rigaud,QC
Summary
Dynamic marketing professional with extensive experience at Beiersdorf Canada, excelling in project management and process improvement. Proven track record of leading my team to achieve $750K in savings through display standardization. Strong customer focus and collaboration skills drive successful retailer activations, enhancing brand visibility and profitability.
Overview
16
16
years of professional experience
Work History
Team Lead Shoppers Activiations
Beiersdorf Canada
04.2023 - Current
- Lead the team in managing retailers' displays and retailer in-store marketing programs.
- Manage two separate budgets totaling $11 million.
- Streamlined workflows by implementing a web-based project management tool.
- Retailers display process improvements to increase efficiencies and reduce costs. From 2024 to 2026, we've saved over $750K with the standardization of displays and new technology with our vendor partners. This has led to gross margin improvements for the organization.
- Collaborated with cross-functional teams to align company objectives with retailer activations to drive success for both partners. For example, two store takeovers at Shoppers Drug Mart in downtown Toronto for two major product launches.
- Ensuring brand strategies are coming to life at retail level with the correct retailer activation to achieve the brand objective.
Shoppers Activation Manager
Beiersdorf Canada
01.2019 - 04.2023
- Managed retail displays for multiple brands (Nivea, Eucerin, and Coppertone).
- Executed in-store retail marketing programs that matched brand strategies to enhance brand visibility and product appeal at the store level (ie: 360 marketing programs, shelf blades, coupons etc...)
- Collaborated with multiple cross-functional teams (marketing, sales, procurement, multiple vendors, and graphics agency).
- Consistently met deadlines to ensure retailer displays were shipped on time, and avoided retailer fines.
- Communicated with US counterpart regularly to find synergies between both countries/suppliers/processes where possible.
Promotions Manager
Beiersdorf Canada
06.2013 - 01.2019
- Managed the budget for retailer displays for select brands (Nivea & Eucerin).
- New managers who had little insight into retail displays needed guidance from a process perspective, but they came with a new approach and views.
- Collaborated with cross-functional teams to align marketing strategies with business objectives. Worked with packaging engineers in the U.S. to ensure our displays stood out in the Canadian retail landscape.
- Managed budgets for retailer displays, ensuring optimal resource allocation and cost efficiency.
- Ensure sell through of displays. Communication of remaining displays needing to be sold was done on a monthly process to ensure maximum sales and minimal waste.
Junior Customer Marketing Manager
Beiersdorf Canada
01.2012 - 06.2013
- The role was a hybrid position, involving category management and retailer displays. This point in time I worked full time and support two customer marketing managers.
- Developed and executed category strategies to optimize product assortment and enhance profitability.
- Analyzed market trends to inform decision-making and drive competitive advantage within product categories.
- Led category performance reviews, identifying opportunities for growth and implementing corrective actions as necessary.
- Project management of retailer displays with help from procurement, packaging engineers, and our display vendors to ensure secondary placements in the store.
Customer Marketing Associate
Beiersdorf Canada
01.2010 - 12.2011
- Assisted in project coordination, ensuring timely completion of tasks and adherence to deadlines.
- Creative briefs with the graphic agency to ensure print deadlines were achieved. Receive all internal approvals, including regulatory and legal.
- Conducted data analysis through Nielsen to support category reviews for retailer presentations.
- During this time, I was an intern for four months, followed by part-time work while I finished my university degree. From there, I was employed full-time at Beiersdorf.
Education
Bachelor's of Commerce - Major in Marketing & Minor in International Market
Concordia University
Montreal12-2010
Skills
- Project management skills
- Customer focus
- Process improvement
- Teamwork and collaboration
- Time management
- Problem-solving abilities
Languages
English
Native or Bilingual
French
Professional Working
Timeline
Team Lead Shoppers Activiations
Beiersdorf Canada
04.2023 - Current
Shoppers Activation Manager
Beiersdorf Canada
01.2019 - 04.2023
Promotions Manager
Beiersdorf Canada
06.2013 - 01.2019
Junior Customer Marketing Manager
Beiersdorf Canada
01.2012 - 06.2013
Customer Marketing Associate
Beiersdorf Canada
01.2010 - 12.2011
Bachelor's of Commerce - Major in Marketing & Minor in International Market
Concordia University