Lisa Ciullo
Midhurst
Summary
Seasoned Director of Sales with a track record in strategy development and market analysis. Known for building strong relationships, leading cross-functional teams, and driving sales growth. Skilled in leveraging data to drive strategic direction and increase revenues. Proven ability to lead sales teams in new and established markets.
Overview
18
18
years of professional experience
Work History
Director of Sales and Clinical Applications, Canada
SYNAPTIVE MEDICAL
07.2023 - Current
- Develop sales penetration plan for Canadian hospitals, developing partnership with each hospital C-Suite
- Responsible for all major accounts in Canada, including hospitals, B2B/B2C, clinics, distributors, and health authorities
- Grant collaboration (major university hospitals, research institutions, and academia)
- Delivery of clinical applications in Canada
- Managing all service contracts: new, current and renewals
Ontario Hospital Key Account Sales Manager, General Medicines Respiratory COPD
GSK
09.2022 - 09.2023
- Develop sales penetration plan for Ontario hospital, developing partnership with each hospital C-Suite
- Managing Ontario hospital accounts, monitoring monthly sales data and trends
- Responsible for Hospital Pharmaceutical and Therapeutics committees
- Managing Group Purchasing Organizations (GPOs) and Co-Op Distributors
- Responsible for all Ontario tradeshows and conferences
Canadian Capture Manager, Long Term Strategic Partnerships
PHILIPS CANADA
10.2021 - 07.2022
- Develop marketing strategies to support sales of all product line
- Holistic approach of value-based health care to clients
- Responsible for all major accounts in Canada, including hospitals, B2B/B2C, clinics, distributors, and health authorities
- Development of business models to Philips based on opportunity, risk, quality regulation analysis
- Delivery of Long-Term Strategic Business Plans to North America and Global Philips (audience: sales team, account executives, sales leaders, business leaders, service and delivery leaders, finance and capital leaders, country leaders and President of Royal Philips)
- Responsible for Managed Equipment Services value based solution, risk sharing and pay per use models across Canadian organization
Key Account Sales Manager, Capital Imaging Equipment
CANON MEDICAL SYSTEMS CANADA
09.2019 - 10.2021
- Managing accounts in Toronto (major university hospitals, research institutions, academia, and clinics)
- Lead in multiple project groups: Strategic opportunities projects
- Responsible for opportunities through Group Purchasing Organizations (GPOs) and Co-Op Distributors
- B2B and B2C, specifically with procurement and clinic business partners
- Large Scale Project Lead, Managed Equipment Services and Multi-Vendor Services
Account Sales Manager, Capital Imaging Equipment
PHILIPS CANADA
07.2014 - 04.2019
- Managing hospital and clinics across Ontario
- Responsible for Group Purchasing Organizations (GPOs) and Co-Op Distributors
Sales Territory Manager, Contrast Media and Consumables
BRACCO IMAGING CANADA
01.2010 - 01.2014
- Managing hospitals and clinics across Ontario and Manitoba
- Managing Group Purchasing Organizations (GPOs) and Co-Op Distributors
- Managing all B2B and B2C, hospitals and clinics
Education
MBA -
Australian Institute of Business
02.2025
Human Sciences -
Athabasca University
01.2020
Business/Marketing Courses -
Seneca College
01.2011
Veterinary Technician Diploma - Veterinary Sciences
Northern College
01.2003
Animal Care certificate -
Sheridan College
01.2001
Skills
- Sales training and leadership
- Sales strategy development
- Client relationship management
- Competitive analysis
- Pipeline development
- Sales pipeline management
- Deal Closing
- Revenue growth
Major Career Highlights
- Initiated Site of Excellence agreement between Synaptive Medical and Sunnybrook Health Sciences/Odette Cancer Centre
- Closed 4 million dollars in Canada within the first year of employment at Synaptive
- Received 3x Global Recognition from GSK in sales, partnerships and team effectiveness
- Ran the Long-Term Strategic Partnership process in Canada (managing all major Canadian accounts, including hospitals, B2B/B2C, clinics, distributors and health authorities) for all Philips products
- Managed Equipment Service 350 million dollar agreement
- Initiated Toronto Western Hospital to establish a Research initiative focus on image quality of cerebral stroke patients (Research and academia agreement)
- Negotiated University Health Network Advanced Imaging Education Centre agreement
- Managed fleet acquisition agreement with Canadian Armed Forces
- Partnership with Ottawa Heart Institute, new tower and fleet acquisition
- Partnership with Ottawa Cancer Center, oncology fleet management
Training
- Sales Training and Certification, Ignite a Shift, Stephen McGarvey, 01/01/22
- Market Strategy, Blue Ocean Strategy, 01/01/22
- Solution Selling, Sales Performance (Philips), 01/01/22
- Slide doc creation, Nancy Duarte Academy, 01/01/21
- Product and Sales Training, Canon, 01/01/19
- Miller Heiman training, 01/01/19
- Product and Sales Training, Philips, 01/01/14
- Miller Heiman training, 01/01/14
- Product and Sales Training, Bracco, 01/01/10
Publications Contribution
Boring Don't Sell
Joe Pops
2024
https://www.refusetobeboring.com
The book showcases how to transform sales presentations from ordinary to extraordinary.
Timeline
Director of Sales and Clinical Applications, Canada
SYNAPTIVE MEDICAL
07.2023 - Current
Ontario Hospital Key Account Sales Manager, General Medicines Respiratory COPD
GSK
09.2022 - 09.2023
Canadian Capture Manager, Long Term Strategic Partnerships
PHILIPS CANADA
10.2021 - 07.2022
Key Account Sales Manager, Capital Imaging Equipment
CANON MEDICAL SYSTEMS CANADA
09.2019 - 10.2021
Account Sales Manager, Capital Imaging Equipment
PHILIPS CANADA
07.2014 - 04.2019
Sales Territory Manager, Contrast Media and Consumables
BRACCO IMAGING CANADA
01.2010 - 01.2014
MBA -
Australian Institute of Business
Human Sciences -
Athabasca University
Business/Marketing Courses -
Seneca College
Veterinary Technician Diploma - Veterinary Sciences
Northern College
Animal Care certificate -
Sheridan College
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