Lisa Chaffey

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• Facilitated training and onboarding for incoming office staff.
• Assisted with visual displays that showcased seasonal trends or promoted specific product lines, driving greater interest from shoppers.
• Supported donation processing procedures by accurately pricing items based on quality and market value.
• Developed relationships with repeat customers, resulting in higher customer loyalty and retention rates.
• Maintained clean and organized workspaces throughout the store, enhancing overall shopping experience for customers.
• Increased customer satisfaction by providing excellent service and addressing inquiries in a timely manner.
• Promoted store events and special offers to customers, contributing to increased foot traffic and sales revenue.
• Aided in loss prevention efforts through vigilant monitoring of suspicious activity and adherence to security protocols.
• Worked closely with management to implement promotional strategies that aligned with overall business objectives.
• Prioritized helping customers over completing other routine tasks in store.
• Maintained up-to-date knowledge of store sales, payment policies and security standards.
• Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
• Developed strong rapport with customers and created positive impression of business.
• Created inviting environment for customers by maintaining store organization and cleanliness.
• Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
• Provided exceptional services and pleasant shopping experiences to retail customers.
• Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
• Built customer loyalty and retention by delivering excellent shopping experiences.
• Managed efficient cash register operations.
• Listened to customer needs and desires to identify and recommend optimal products.
• Stocked merchandise, clearly labeling items, and arranging according to size or color.
• Engaged in friendly conversation with customer to better uncover individual needs.
• Answered customer questions about products and services, helped locate merchandise, and promoted key items.
• Connected with customers to support positive transaction experiences and address service concerns.
• Drove customer loyalty and consistent sales through friendly service and knowledgeable assistance.
• Performed end-of-shift cashout operations according to store policies, maintaining accurate counts and receipt records.
• Managed merchandise returns and exchanges by closely checking items and receipts to assess eligibility and make accurate processing decisions.
• Processed credit card and debit payments via Square systems, providing accurate charges and credits.
• Operated POS terminals and cash drawer balancing.
• Replenished sales floor merchandise and organized shelves, racks, and bins for optimal appearance.
• Helped customers complete purchases, locate items, and join reward programs.
• Assisted customers by answering questions and fulfilling requests.
• Assisted with the intake and sorting of donated items, ensuring high-quality merchandise was available for sale.
• Participated in ongoing professional development opportunities to stay current on industry trends.
• Provided training and support for new hires, fostering their growth within the company.

• Supervised operations staff and kept employees compliant with company policies and procedures.
• Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
• Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
• Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
• Enhanced customer satisfaction by establishing clear communication channels and addressing concerns promptly.
• Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
• Analyzed and reported on key performance metrics to senior management.
• Oversaw facility maintenance, ensuring optimal functionality of equipment and infrastructure at all times.
• Facilitated smooth collaboration between departments through clear communication channels.
• Achieved higher employee retention rates by fostering a positive work environment and providing opportunities for professional growth.
• Identified and resolved unauthorized, unsafe, or ineffective practices.
• Developed and implemented strategies to maximize customer satisfaction.
• Handled staff training initiatives aimed at upskilling the workforce to meet dynamic industry demands.
• Directed initiatives to improve work environment, company culture or overall business strategy.
• Interacted well with customers to build connections and nurture relationships.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Reported issues to higher management with great detail.
• Monitored daily cash discrepancies, inventory shrinkage and drive-off.
• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
• Supervised creation of exciting merchandise displays to catch attention of store customers.

• Implemented creative marketing strategies that led to increased brand visibility and awareness among target customers.
• Secured new business opportunities through networking and relationship-building activities.
• Developed an in-depth understanding of industry trends, enabling better anticipation of client needs and staying ahead of competitors.
• Nurtured long-term relationships with key clients, resulting in increased repeat business and referrals.
• Delivered impactful product presentations that resonated with clients'' unique challenges and needs.
• Consistently met or exceeded monthly sales targets by effectively managing leads and closing deals.
• Monitored performance metrics closely to identify areas for improvement in account management processes.
• Conducted market research to identify potential clients and developed targeted sales strategies.
• Managed a diverse portfolio of clients, ensuring timely communication and effective project management.
• Increased client satisfaction by addressing concerns and providing customized solutions for their business needs.
• Generated revenue growth by identifying upselling opportunities within the existing client base.
• Contributed valuable input during team meetings, offering innovative ideas for driving future growth.
• Provided exceptional customer service, consistently exceeding client expectations and fostering loyalty.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Built relationships with customers and community to establish long-term business growth.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Managed accounts to retain existing relationships and grow share of business.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Prepared sales presentations for clients showing success and credibility of products.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.

• Prospecting always to build client base

• Manage provided previous, or existing, and or challenging accounts

• Reignite stagnate accounts

• Bring in new business accounts, grow and nurture by offering expanded services beyond the initial

need

• Attend lunch and learns to stay up to date on new product knowledge

• Attend like Industry trade shows

• Participate in Trade shows locally, and provincially

• Continuously networking, and connecting with various trades partners

• Attend local community Chambers to further network with others, and different industries within the

Business community

• Solid grasp on Signage design needs for successful production

• Project Management all accounts in my book of business from concept to completion

• Conduct all initial on-site surveys for each of my sold projects, prior to design, and or production;

obtain all Select measurements, real-time photos of sign site elevations, gather detailed site conditions

that installers will need to be aware of ( proactive approach)

• Experience with navigating City, or Municipalities Planning and Development, and Mapping

departments

• Solid understanding of Branding - as it relates to signage, and or full scope marketing of any advertising

medium; from print, to vehicles, apparel, promotional products

• Work collaboratively within a team, or independently on Tenders; RFPs

• Utilize social media platforms to further expand upon networking engagements,

• Avid reader of Business oriented Magazines, Podcasts, Blogs, Vlogs,

• Continually leveraged my existing accounts, at same time building my pipeline of business towards

positive sales growth

• Highest sales conversion in Company of closed -won projects

• I stayed business savvy to keep in consideration the importance of various product mix ratio in my

Sales planning in terms of higher profit margins / per type of product

• Experienced in Vinyl decal applications, wide range of various signage material substrates and it’s

application of uses,

• Attend networking opportunities, forums, and events provided by any company initiatives

• An extrovert at heart I can collaborate well with others, independently, or on a team

• Leadership comes natural, coaching and or sharing my knowledge

• Company Sales expectations were met on a consistent basis, Month to Month

• Company Sales expectation: $25K / Wkly

• Annual Min. Sales expectations: 1.0 M

• Experience in outside sales, business to business Manufacturer's Representative
• PM Signs Corporation & PM Electric Corporation - Edmonton, AB
• January 2015 to August 2017
• • Prospecting for new clients via email campaigns, in person drop ins, and cold calling to various potential
• clients B2B, B2C prospects,
• • Continually prospect to fill my pipeline keeping it full at all times
• • Initiate, and project manage sold accounts from beginning to completion, and followup well after the
• sale.
• • Handling inbound phone, email, and web inquiries from potential customers.
• • Cold calling, email marketing, and hunting for new business
• • Outside Sales drop ins share any new product info, checking in with them, and their needs, pass along
• any updated marketing material and coffees, and donuts
• • Maintain an updated and organized CRM (Salesforce) - utilize reports that could assist me in terms of
• my Sales funnel for any sales panning I needed to remain focussed on the goals set
• • Manage and grow existing accounts given to me to further nurture long term client relationships
• • Conduct all preliminary on-site surveys for each and every project
• • Sales consultancy to qualify clients marketing spend at same time striking the balance of their current
• on premise advertising needs
• • Meeting and exceeding sales set sales goals / per week
• • Company set sales goals expectations were set depending on the quarter were on average 10K - 15K /weekly

• Owned and operated a small business acquisition in the Portable Signs Industry
• New Business Development through various methods; cold calls, networking, B2B, B2C, Service Organizations Non profits 100 % ongoing
• Manage all Inbound leads - convert to sales- growing the book of business accounts 100% of the time ongoing
• Hands on manufacturing, and rotational maintenance of the portable fleet, including the letter sets
• Management of all Sign Permit applications in City of Edmonton, including all surrounding municipalities, Alberta transportation, includes Cities covering all of Alberta
• Conduct onsite surveys for all new sign -ins staying within bylaw guidelines, and site lines
• All administrative tasks that come with owning a business
• HR related functions and tasks that included training, hiring, quality control of work performed, refreshers, staff meeting's
• Grew business exponentially which eventually lead to exit | sale of the business
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• Owned and Operated a Soup & Sandwich Deli