Lisa Brayer
Sausalito,Ca
Summary
Performance driven sales professional with start-up SaaS experience in logistics and fulfillment operations for CPG brands. Exceptional track record of developing and implementing sales strategies in line with GTM initiatives. Adept at managing complex sales cycles and navigating multi stakeholder client relationships. Outstanding communication, presentation, follow-up and closing skills. Accomplished in consultative/value based selling techniques.
Overview
21
21
years of professional experience
Work History
Director of Enterprise Sales
Ohi Technologies
02.2021 - 12.2023
- Director of Sales for Series A funded SaaS technology platform, providing instant commerce fulfillment to leading CPG brands.
- Developed vertical GTM channel strategy with full sales cycle responsibility to multi C-level stakeholders at mid market and enterprise organizations resulting in a 80% revenue increase over 12 months.
- Exceeded all revenue targets and increased profitability through effective consultative sales strategies and tenacious drive
- Thrived in a fast-paced, rapidly changing environment helping refine product development roadmap based on market feedback.
Director of Sales
Hydrogen Platform
03.2019 - 08.2020
- Enterprise Sales Director for fast growing SaaS FinTech platform start-up.
- Responsible for digital transformation sales to fortune 500 companies in the verticals of Banking, Investment, Insurance, Consumer Goods, Retail and Ride Sharing.
- Gave value and benefit based polished presentations driving revenue growth across multiple channels.
- Represented company at start-up pitch competitions in areas of FinTech and Blockchain.
- Established and executed ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on new revenue opportunities.
Director of Sales and Business Development
Advisory Cloud
01.2016 - 02.2019
- Responsible for sales and partnerships for executive recruiting SaaS technology platform.
- Top 1% of Sales Directors helping to drive company to be awarded “Top 10 fastest growing companies in the SF Bay Area” for two consecutive years.
- Managed complex sales cycles and negotiations resulting in significant increase in long-term contracts.
- Established sales deployment strategies and developed go-to-market plans to capitalize on revenue opportunities.
Director of Sales
Bright Business Media
01.2013 - 01.2016
- Responsible for all revenue streams and growth initiatives leading to exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed, motivated and trained sales organization.
- Grew existing accounts by 155% in 3 years.
- Launched more than $10 million in new revenue offerings.
- Planned, organized and executed sales strategies and territory plans while having direct responsibility for top accounts.
Director of Sales
Aptimus, Inc
02.2009 - 01.2013
- Director of Sales for publicly traded Ad Tech SaaS platform, working with top agencies and leading CPG brands.
- Initiated new sales strategies and expanded verticals to drive company growth, increased market share, and profitability with direct sales responsibility for top accounts.
- Built high-performance sales and SDR teams coupled with ongoing performance management processes, training and leadership.
- Took company from $2 share price to over $24 per share leading to successful exit acquisition.
Director of Global Sales, Internet Division
Paperloop
03.2005 - 02.2009
- Full P & L responsibility for all revenue streams that flowed into the internet division.
- Hired, trained, motivated and managed global sales team(SF, NY, Atlanta, Chicago, London and Brussels) while maintaining and exceeding personal sales objectives with top accounts.
- Took this business division from $0 – to over $10.5 million in less than 12 months with a difficult and unproven product to market.
- Responsible for Global business development, marketing and partnership relations.
Sales and Business Development Professional
Miller Freeman/CMP Media
02.2003 - 02.2005
- Responsible for advertising sales across 50+ digital publishing channels working with leading ad agencies and brands.
- Sourced and evaluated new business development initiatives for business units. Responsible for launching new company initiatives focused on online learning and recruitment services across 200+ websites.
- Acquisition and due diligence team member
Timeline
Director of Enterprise Sales
Ohi Technologies
02.2021 - 12.2023
Director of Sales
Hydrogen Platform
03.2019 - 08.2020
Director of Sales and Business Development
Advisory Cloud
01.2016 - 02.2019
Director of Sales
Bright Business Media
01.2013 - 01.2016
Director of Sales
Aptimus, Inc
02.2009 - 01.2013
Director of Global Sales, Internet Division
Paperloop
03.2005 - 02.2009
Sales and Business Development Professional
Miller Freeman/CMP Media
02.2003 - 02.2005
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