Lisa Baxter-Burke
Penticton,BC
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
23
23
years of professional experience
Work History
Hospitality Manager
Blasted Church Vineyards Inc.
01.2022 - Current
- Manage all aspects of the Hospitality Department at a highly regarded and award-winning winery
- Hire, train, and onboard all new staff for the retail shop
- Reconcile inventory, create, adhere to, and oversee budgets for the retail and hospitality operations
- Create special quarterly reports for shareholders detailing sales outcomes and expenditures
- Administer payroll details including commissions, gratuities, and allowances
- Utilized fewer staff members throughout the season, resulting in improved efficiency and reduced turnover
- Confidently delegate a variety of tasks in the retail and hospitality departments to qualified staff
- Use strong resolve conflict skills to mitigate issues between staff and guests, maintaining high standards of service within the hospitality sector.
Managing Partner
Front Street Brasserie Inc.
01.2015 - 01.2022
- Opened and operated the front of house business in an intimate restaurant setting
- Hired and managed all staff, created and adhered to budgets, managed supplies and all wine and beverage purchases
- Prepared daily, weekly, and monthly reports, and worked with the accounting and bookkeeping team to ensure timely reporting to government agencies
- Built strong relationships with vendors to negotiate wine list selections
- Managed and executed all special events
- Marketed the business through social media channels and through local and Vancouver-based media
- Developed a flexible hospitality program to suit the nature of each separate event and function
- Enforced service quality standards, and through excellent customer service practices, received the BCRFA Stand up for Service award in 2020
- With a constant focus on hospitality, Front Street Brasserie consistently ranked in the top tier of restaurants in the Okanagan during its time in Penticton.
Sales and Marketing Manager
Hillside Estate Winery and Bistro
01.2009 - 12.2015
- Increased sales and profit while reducing expenses; developed constructed, launched, and administered a new wine club; developed and implemented a three year sales and marketing plan; further penetrating new and existing sales channels and outlets in all areas of Western Canada; increased and improved Wineshop and Bistro sales and experience; managed all media relations, communications, and ads; developed website content and promotional material; developed new marketing initiatives on time and on budget; managed all sales logistics; worked with account reps to secure listings and increase sales in key accounts; developed training program and initiatives for bistro staff; planned and executed all off-site trade events/festivals/show and events; designed and prepared POS material; prepared and distributed regular (quarterly) newsletters; assisted in training all Winery staff in sales and marketing initiatives; updated and communicated regularly with Management; fostered and developed relationships with all relevant food and wine writers to obtain favorable editorials/accolades.
Sales and Marketing Manager
Saturna Island Family Estate Winery
01.2005 - 12.2009
- Managed all aspect of Sales and Marketing for the largest and most established Winery in British Columbia's Island region
- Oversaw sales team; hired and trained new sales staff
- Developed and adhered to marketing plan and budget; liaised with winemaker to ensure quality and timely wine releases; worked closely with proprietors on special projects; organized participation in trade events, consumer events, and competitions; developed and maintained trade, media, and consumer database; coordinated shipments from Winery to outside markets; oversaw accounting team; liaised with several department heads at the BCLDB; liaised with designers, printers, and contractors; organized new product releases and launches; monitored wine shop sales and summer events at Winery and Bistro; organized Harvest Celebration with annual attendance of 400 guests.
Sales and Operations Manager
Empson Canada Inc
01.2001 - 12.2005
- Managed all aspects of wine importation, sales, marketing, and public relations for a multi-million dollar premium wine importing agency
- Developed relationships with media, key buyers, and British Columbia Government Liquor Board Senior Management; built brands; wrote proposals; developed and adhered to budgets; hired and trained merchandising team; provided clients with outstanding service while growing customer base; coordinated special events; created sales reporting systems; developed point-of-sale material; managed inventory; controlled margins; coordinated freight forwarding; assisted in the sourcing of new products; developed marketing programs.
Education
Bachelor of Arts - Critical Studies in the Arts
Simon Fraser University
12.1997
Skills
- Employee Scheduling
- Staff Training and Development
- Health and safety compliance
- Labor cost control
- Budgeting and financial management
- Team member development
- Training and mentoring
- Teamwork and Leadership
- Strategic planning and analysis
Languages
English
Timeline
Hospitality Manager
Blasted Church Vineyards Inc.
01.2022 - Current
Managing Partner
Front Street Brasserie Inc.
01.2015 - 01.2022
Sales and Marketing Manager
Hillside Estate Winery and Bistro
01.2009 - 12.2015
Sales and Marketing Manager
Saturna Island Family Estate Winery
01.2005 - 12.2009
Sales and Operations Manager
Empson Canada Inc
01.2001 - 12.2005
Bachelor of Arts - Critical Studies in the Arts
Simon Fraser University
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