Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Lisa Barton

Toronto,ON

Summary

I am a connector. Throughout my career, I have developed loyal client relationships resulting in stellar sales growth, built a successful consumer food business, and created key account partnerships. My motivation is to provide customer centric solutions with flawless client service. I work well independently but also am energized through team collaboration.


Seeking opportunities to learn, grow and make a difference.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Co-Founder & Partner

Todaysmenu
03.2013 - 01.2025
    • Co-founder of Canada's first frozen prepared gourmet meal delivery service.
    • Achieved growth of 25% in last five years.
    • Initiated a complete brand overhaul to include the redesign of website, POS materials, product labels and retail experience.
    • Launched the Corporate Concierge with new partnerships including Deloitte, FreshBooks, WeirFoulds LLP, Humphrey Funeral Home, Ward Funeral Home & Sunnybrook Hospital.
    • Created, and executed customer acquisition and retention plan through social media channels & email marketing tools.
    • Expanded delivery channels resulting in expedited service resulting in higher customer satisfaction.

Sales Director

Blue Ant Media
09.2014 - 03.2017
    • Responsible for the revenue generation and management of the sales team for print, digital, custom content and sponsorship with experiential sales for the Cottage Life Brand.
    • Increased print revenue by 24%.
    • Overachieved Cottage Life consumer show sponsorship sales targets by 50%, through new partnership sales.
    • Significant growth of client base through selling and creating custom content.

Senior National Account Manager

House & Home Media
01.1999 - 09.2014
    • Managed multi platform contract negotiations, resulting in long term partnerships with Loblaws, Unilever, & The Home Depot,
    • Established the largest digital channel strategy and achieved groundbreaking revenue of $1,100,000.
    • Consistently exceeded annual sales targets by building a robust pipeline of opportunities and closing deals with effective negotiation skills.
    • Identified new business opportunities through cold calling, networking and prospective database leads in Canada and USA.

Education

Bachelor of Arts - Political Science With International Relations

Queen's University
Kingston, ON

Accessibility & Fundamentals Certification - Accessibility

George Brown College
Toronto, ON
04-2024

Certification - End of Life Doula

Douglas College
New Westminster, None
02-2024

Skills

  • Proficient in G-Suite and Microsoft Office (Word, Excel & PowerPoint)
  • Product Packaging Label Design with Adobe Products
  • Experience in CRM software, Salesforce, Filemaker Pro, and LightSpeed
  • Social Media Business Account Management including Facebook, Instagram, TikTok & LinkedIn

Certification

  • Routific & Trexity Logistics Training - 2022
  • Shopify Expert - 2021


Timeline

Sales Director

Blue Ant Media
09.2014 - 03.2017

Co-Founder & Partner

Todaysmenu
03.2013 - 01.2025

Senior National Account Manager

House & Home Media
01.1999 - 09.2014

Bachelor of Arts - Political Science With International Relations

Queen's University

Accessibility & Fundamentals Certification - Accessibility

George Brown College

Certification - End of Life Doula

Douglas College

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Lisa Barton