LINDSEY LU
Richmond Hill,Ontario
Summary
Accomplished Marketing Manager with a decade of solid B2B and B2C marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a strong corporate brand. A strategic and organized expert with solid Digital Marketing experience who has a deep understanding and training of consumer marketing, programmatic, display, social media, Google Ads, SEO and content management.
Overview
9
9
years of professional experience
Work History
Digital Campaign Manager
Prospect Media Group
06.2022 - Current
- Develop and implement successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Experience with both B2B and B2C clients such as Carter'sOshKosh, Peavey Mart, pet valu, Lennox, Canaccord Genuity and Papa John's.
- Manage and maintain annual budget of $3M across all client media buying which incudes, display, social media. paid ads, programmatic, and sponsored content.
- Build and troubleshoot media campaigns in Google Campaign Manager 360, Facebook Ads, Google Ads
- Supervise and manage a team of 4-5 junior media associates to ensure client deliverables are met
- Plan, execute and monitor new campaign launches to ensure campaigns are delivered against KPIs.
- Managed relationships with vendors and partners, securing favorable contract terms for advertising placements.
- Provided regular updates on campaign performance to key stakeholders through comprehensive reports and presentations.
Marketing Manager
EMR Shielding Solutions
07.2020 - 06.2022
- Successfully expanded sales channels by collaborating with Home Depot, Wayfair, and Amazon Singapore
- Developed different social media ads and strategies to help brand company to increase sales
- Tracked, analyzed and reported on marketing programs that maximized overall sales by 20%
- Supervised Customer Service teams by rectifying various client issues and maintaining customer satisfaction
- Managed and set up Google Ads by revising bidding, keywords and adding negative keywords on a weekly basis
- Wrote and edited monthly company blogs, filmed and scripted educational YouTube videos to build awareness
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
Senior Digital Marketing Specialist
Business Exchange
05.2019 - 06.2020
- Strategize, plan and execute all Web, SEO/SEM, Marketing, Email, Social Media, Google Ads and Display Campaigns
- Write highly-engaged social media posts that reflect Business Exchange's brand voice and its clients' voice
- Collaborate with the Marketing team and clients to develop a variety of Advertising collaterals, Facebook Ads and Email Campaigns
- Design, build and maintain the company's social media presence including Facebook, Twitter, Instagram, LinkedIn and YouTube
- Brainstorm new and creative growth strategies for the company
- Assisted in Facebook Ad creations and management, monitored and tracked ad performances in daily reports
- Utilized A/B testing methods to determine the most effective versions of ads, emails, and landing pages for optimal results.
- Coordinated trade show presence, including booth design, logistics, and promotional materials to effectively represent the company to potential clients.
Marketing Communications Specialist
MONEXgroup
12.2015 - 11.2018
- Developed comprehensive annual marketing plans designed with key strategies and tactics for the business (PR, print and online collateral, advertising and webinars)
- Designed and implemented strategies to successfully drive awareness, customer acquisition and retention, while supporting the company's brand image
- Managed the production of all advertising and brand communications; including copy writing for website, landing pages, brochures, email drips, newsletters (internal and external), company blogs, article marketing and white papers
- Drafted marketing campaigns and executed all marketing efforts by working with Operations and Sales Departments
- Maintained and create content for Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube
- Optimized company website traffic and social media engagement by refining SEO searches and conducting pay-per-click advertisements.
- Created informative blog posts, articles, and whitepapers to position the company as an industry thought leader.
- Optimized website content, driving organic search traffic and improving overall online presence.
Education
Google Ads Online Course -
Google Online Courses
04.2019
Post Grad Certificate in Public Relations -
Humber College
01.2012
Bachelor of Science in Psychology -
University of Toronto
06.2009
Skills
- Superior Communication Skills
- Outstanding Organizational Skills
- Google Campaign 360
- Meta/Ads Manager
- SEO/SEM
- Programmatic/DSP
- Client Facing
- Adobe Photoshop/Indesign
- Presentation Skills
- Budget Management
- Report & Analysis
- Video Marketing
Languages
Cantonese
Native or Bilingual
Mandarin
Native or Bilingual
English
Native or Bilingual
References
References available upon request.
Timeline
Digital Campaign Manager
Prospect Media Group
06.2022 - Current
Marketing Manager
EMR Shielding Solutions
07.2020 - 06.2022
Senior Digital Marketing Specialist
Business Exchange
05.2019 - 06.2020
Marketing Communications Specialist
MONEXgroup
12.2015 - 11.2018
Google Ads Online Course -
Google Online Courses
Post Grad Certificate in Public Relations -
Humber College
Bachelor of Science in Psychology -
University of Toronto
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