Lindsay Malcolm
Kitchener,ON
Summary
Dynamic Creative Marketing Professional with expertise in designing compelling marketing materials that enhance brand visibility and boost client revenue. Proven track record in developing and executing impactful campaigns that consistently surpass client expectations. Committed to continuous improvement and fostering innovation within the marketing landscape.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Product Marketing Specialist
D2L
Kitchener, Ontario
06.2023 - 07.2024
- Crafted diverse collateral including blogs and case studies to communicate the product's unique qualities.
- Analyzed competitive landscape to develop marketing strategies.
- Collaborated with cross-functional teams to define product roadmaps.
- Identified opportunities for improvement in existing processes and systems.
- Developed product positioning and messaging for new products.
Executive Assistant
Revolution Gymnastics
Waterloo, Ontario
07.2022 - 06.2023
- Managed executive calendar including detailed arrangements for meetings, appointments, and trips.
- Monitored employee vacation and sick days.
- Managed rental operations, including rent collection and vacancy oversight.
- Handled talent acquisition by drafting and posting job openings.
- Completed month-end financial reconciliation and processed credit card statements.
Marketing Intern
Agcareers.com
Guelph, Ontario
05.2021 - 08.2021
- Supported the creation of marketing materials, including brochures, flyers, and online content.
- Coordinated end-to-end management of virtual events, including creation, execution, and evaluation..
- Directed social media outreach and event promotion for online webinars, workshops, career fairs, and conferences.
- Oversaw social media content creation for various company brands.
Social Media Coordinator
Driverseat
Kitchener, Ontario
01.2021 - 04.2021
- Formulated comprehensive strategies for increasing interaction and presence on multiple social networks.
- Created social media marketing strategies and oversaw management of accounts.
- Managed development and upkeep of social media calendars to maintain steady content delivery.
Education
OCAD - Marketing & Business Administration
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON04-2023
Skills
- Social media management
- Competitive analysis
- Go-to-market strategy development
- Product positioning expertise
- Marketing campaign strategy
- Brand storytelling
- Customer segmentation
- Multimedia content creation
Certification
PMC Training: The Outstanding Administrative Assistant Workshop (January 2023)
Hubspot Academy: Inbound Marketing Course (February 2022)
Activities & Interests
- Hiking
- Photography
- Travel
- Swimming
- Live music
Timeline
Product Marketing Specialist
D2L
06.2023 - 07.2024
Executive Assistant
Revolution Gymnastics
07.2022 - 06.2023
Marketing Intern
Agcareers.com
05.2021 - 08.2021
Social Media Coordinator
Driverseat
01.2021 - 04.2021
OCAD - Marketing & Business Administration
Conestoga College Institute of Technology And Advanced Learning
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