Lindsay Feinstein
Los Angeles,CA
Summary
Accomplished, outcome-driven sales innovator with a proven track record of consistently exceeding sales goals and driving revenue growth. Skilled hunter highly regarded for developing well-crafted strategies vital to companies' overall growth and success. Reputation for building strong relationships with key customers and leveraging an in-depth understanding of the market and product offerings to create tailored solutions for clients.
Overview
12
12
years of professional experience
Work History
DIRECTOR OF SALES AND MARKETING
WeatherAlpha
New York, NY
08.2019 - 01.2024
- Hired by AdTech company as their first full-time Sales Professional challenged with building out company growth initiatives
- Consulted with clients from both the brand and agency side on best practices to achieve overall KPIs by incorporating weather and health-based targeting into their media strategies
- Increased company revenue from annual gross of $500k to $600k first year and $750k second year by single-handedly closing and capitalizing on new and existing business opportunities
- Fostered mutual, trusting relationships with top-tier brands and agencies including a $50k annual contract with Walmart and a $30K annual contract with PepsiCo as well as individual campaigns for multiple agencies within Omnicom, Publicis Groupe, and WPP totaling 200k+
- Negotiated and secured long-term data partnerships with leading advertising platforms, including The Trade Desk and LiveRamp to ensure increased data distribution and revenue enhancement
- Attended industry-specific trade shows and networking events, including AdWeek and RampUp resulting in the closure of numerous high-profile deals
SALES DIRECTOR
The China Project
New York, NY
03.2017 - 04.2019
- Hired by company to monetize website by building its first brand partnerships and establishing a permanent and ongoing advertising revenue stream, resulting in Increased overall advertising revenue from $0 to $300,00+ over two years
- Increased The China Project's unique monthly visitors from 8K to 15K by leveraging custom e-newsletters, social media postings, paid search initiatives, blog postings, and video content resulting in paid advertiser campaigns and sponsorship deals
- Initiated relationships with 100+ national and international brands, including United Airlines, Tiffany & Co., and Warner Brothers Pictures by implementing strategic, omnichannel advertising campaigns specifically targeting the Asian American consumer market
- Secured sponsors for a national college podcast tour (Panda Express, Casper Mattresses, Hello Fresh) with stops at twelve campuses from UCLA to The University of Pennsylvania resulting in a total of 100k+ attendees
- Increased brand awareness and visibility of The China Project by planning and hosting various in-person events, including restaurant tastings and private showings with high-level influencers
ACCOUNT DIRECTOR
Modern Luxury/Los Angeles Confidential Magazine
Los Angeles, CA
02.2015 - 01.2017
- Tasked with establishing an entirely new vertical within the publication (entertainment) to increase advertising revenue during awards seasons
- Negotiated contracts and executed omnichannel advertising campaigns (print, digital, native, events) with large entertainment clients, including Paramount Pictures, Disney Pixar, and Fox Corp
- Secured bonus distribution of the magazine during awards season voting at industry events and locations (Oscar Nominations, The Director's Guild of America (DGA), The Screen Actors Guild (SAG), resulting in a new advertising revenue stream
- Consistently exceeded sales quota, resulting in annual billing of 1.75MM
- Awarded and spearheaded completion of complex RFP processes budgeted up to $500K
ACCOUNT EXECUTIVE
Backstage Magazine
Los Angeles, CA
01.2012 - 01.2015
- Consistently grew a new book of business by 50% year over year with national clients including Amazon, Oakwood Worldwide, and Target
- Substantially increased local business by fostering strong relationships with vocal coaches, photographers, and acting studios in the Los Angeles area
- Significantly increased revenue within the higher education vertical by securing annual contracts from top MFA/BFA programs including CalArts, The University of San Diego, and Savannah College of Arts and Design
- Assisted the company overall with the implementation of a new digital platform and increased traditional print clients overall spend 20% - 40% by adding or replacing with digital media
Education
Bachelor of Arts - Communications - Media
UNIVERSITY OF CALIFORNIA, LOS ANGELES
Los Angeles, CASkills
- Strategic Planning & Execution
- Executive Pitches & Presentations
- Omnichannel Advertising
- Account Supervision
- Contract Negotiations
- Stakeholder & C-level Engagement
- Cross-functional Collaboration
- Relationship Building
- Sales Pipeline Management
- Sales Presentations
- Database Management
- Business development and planning
- Microsoft Office Suite
- Google Workspace
- ZOOM
- Slack
- LinkedIn Sales Navigator
- Winmo
- Media Radar
Affiliations
- UCLA Alumni Association
- Board Member of Animal Welfare Non-Profit Global Strays
- Beverly Hills Chamber of Commerce
Timeline
DIRECTOR OF SALES AND MARKETING
WeatherAlpha
08.2019 - 01.2024
SALES DIRECTOR
The China Project
03.2017 - 04.2019
ACCOUNT DIRECTOR
Modern Luxury/Los Angeles Confidential Magazine
02.2015 - 01.2017
ACCOUNT EXECUTIVE
Backstage Magazine
01.2012 - 01.2015
Bachelor of Arts - Communications - Media
UNIVERSITY OF CALIFORNIA, LOS ANGELES