Lindsay Feinstein
Los Angeles,CA
Summary
Accomplished, outcome-driven sales innovator with a proven track record of consistently exceeding sales goals and driving revenue growth. Skilled hunter highly regarded for developing well-crafted strategies vital to companies' overall growth and success. Reputation for building strong relationships with key customers and leveraging an in-depth understanding of the market and product offerings to create tailored solutions for clients.
Overview
12
12
years of professional experience
Work History
DIRECTOR OF SALES AND MARKETING
WeatherAlpha
08.2019 - 01.2024
- Hired by AdTech company as their first full-time Sales Professional challenged with building out company growth initiatives
- Consulted with clients from both the brand and agency side on best practices to achieve overall KPIs by incorporating weather and health-based targeting into their media strategies
- Increased company revenue from annual gross of $500k to $600k first year and $750k second year by single-handedly closing and capitalizing on new and existing business opportunities
- Fostered mutual, trusting relationships with top-tier brands and agencies including a $50k annual contract with Walmart and a $30K annual contract with PepsiCo as well as individual campaigns for multiple agencies within Omnicom, Publicis Groupe, and WPP totaling 200k+
- Negotiated and secured long-term data partnerships with leading advertising platforms, including The Trade Desk and LiveRamp to ensure increased data distribution and revenue enhancement
- Attended industry-specific trade shows and networking events, including AdWeek and RampUp resulting in the closure of numerous high-profile deals
SALES DIRECTOR
The China Project
03.2017 - 04.2019
- Hired by company to monetize website by building its first brand partnerships and establishing a permanent and ongoing advertising revenue stream, resulting in Increased overall advertising revenue from $0 to $300,00+ over two years
- Increased The China Project's unique monthly visitors from 8K to 15K by leveraging custom e-newsletters, social media postings, paid search initiatives, blog postings, and video content resulting in paid advertiser campaigns and sponsorship deals
- Initiated relationships with 100+ national and international brands, including United Airlines, Tiffany & Co., and Warner Brothers Pictures by implementing strategic, omnichannel advertising campaigns specifically targeting the Asian American consumer market
- Secured sponsors for a national college podcast tour (Panda Express, Casper Mattresses, Hello Fresh) with stops at twelve campuses from UCLA to The University of Pennsylvania resulting in a total of 100k+ attendees
- Increased brand awareness and visibility of The China Project by planning and hosting various in-person events, including restaurant tastings and private showings with high-level influencers
ACCOUNT DIRECTOR
Modern Luxury/Los Angeles Confidential Magazine
02.2015 - 01.2017
- Tasked with establishing an entirely new vertical within the publication (entertainment) to increase advertising revenue during awards seasons
- Negotiated contracts and executed omnichannel advertising campaigns (print, digital, native, events) with large entertainment clients, including Paramount Pictures, Disney Pixar, and Fox Corp
- Secured bonus distribution of the magazine during awards season voting at industry events and locations (Oscar Nominations, The Director's Guild of America (DGA), The Screen Actors Guild (SAG), resulting in a new advertising revenue stream
- Consistently exceeded sales quota, resulting in annual billing of 1.75MM
- Awarded and spearheaded completion of complex RFP processes budgeted up to $500K
ACCOUNT EXECUTIVE
Backstage Magazine
01.2012 - 01.2015
- Consistently grew a new book of business by 50% year over year with national clients including Amazon, Oakwood Worldwide, and Target
- Substantially increased local business by fostering strong relationships with vocal coaches, photographers, and acting studios in the Los Angeles area
- Significantly increased revenue within the higher education vertical by securing annual contracts from top MFA/BFA programs including CalArts, The University of San Diego, and Savannah College of Arts and Design
- Assisted the company overall with the implementation of a new digital platform and increased traditional print clients overall spend 20% - 40% by adding or replacing with digital media
Education
Bachelor of Arts - Communications - Media
UNIVERSITY OF CALIFORNIA, LOS ANGELES
Los Angeles, CASkills
- Strategic Planning & Execution
- Executive Pitches & Presentations
- Omnichannel Advertising
- Account Supervision
- Contract Negotiations
- Stakeholder & C-level Engagement
- Cross-functional Collaboration
- Relationship Building
- Sales Pipeline Management
- Sales Presentations
- Database Management
- Business development and planning
- Microsoft Office Suite
- Google Workspace
- ZOOM
- Slack
- LinkedIn Sales Navigator
- Winmo
- Media Radar
Affiliations
- UCLA Alumni Association
- Board Member of Animal Welfare Non-Profit Global Strays
- Beverly Hills Chamber of Commerce
Timeline
DIRECTOR OF SALES AND MARKETING
WeatherAlpha
08.2019 - 01.2024
SALES DIRECTOR
The China Project
03.2017 - 04.2019
ACCOUNT DIRECTOR
Modern Luxury/Los Angeles Confidential Magazine
02.2015 - 01.2017
ACCOUNT EXECUTIVE
Backstage Magazine
01.2012 - 01.2015
Bachelor of Arts - Communications - Media
UNIVERSITY OF CALIFORNIA, LOS ANGELES
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