Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Lindsay Carter

Toronto,ON

Summary

Experienced Customer Success professional with 5+ years in SaaS, digital marketing, and tech industries. Proven track record managing accounts, improving retention, and driving revenue growth. Skilled in QBRs, reporting, and cross-functional collaboration. Strong in establishing customer success processes for scalability and team effectiveness. Proficient in expansion strategies through SOP development, client advocacy, and platform optimization.

Overview

11
11
years of professional experience

Work History

Manager, Customer Success

Forward Media Marketing
Montréal, QC
12.2023 - Current
  • Founding CSM at a high-growth digital marketing agency, responsible for building the Customer Success function from the ground up.
    Solely managed 75 high-touch accounts, owning a $175K/month book of business focused on onboarding, retention, and growth.
    Scaled to 140+ active accounts and $300K+ in MRR by developing CS playbooks, onboarding guides, and lifecycle documentation.
    Increased retention from 75% to 93% by aligning clients to ICP, building proactive programs, and addressing churn early.
    Acted as senior escalation support, resolving at-risk accounts and stabilizing renewals.
    Built trust-based client relationships that turned accounts into long-term advocates and referral sources.
    Hired and trained new CSMs, leading onboarding and acting as a key knowledge resource.
    Partnered cross-functionally to reduce misaligned handoffs, surface VOC insights, and influence service roadmap.

Client Success Manager

Benevity
Toronto, ON
05.2022 - 02.2023
  • Managed a portfolio of 25 Fortune 500 enterprise clients representing $250K+ in monthly recurring revenue, driving platform adoption, retention, and strategic alignment with corporate social responsibility (CSR) goals. Acted as a strategic partner and internal advocate, ensuring a seamless client experience across onboarding, delivery, and support.
  • Delivered Quarterly Business Reviews and tailored reporting to executive stakeholders, showcasing performance insights, product updates, and CSR impact.
  • Executed growth strategies by coordinating with sales, renewals, and expansion teams.
  • Acted as Voice of Customer, providing structured client feedback to Product and Engineering to influence roadmap prioritization and improve user experience.

Partner Success Manager

ResQ Ltd
Toronto, ON
10.2021 - 04.2022
  • Managed a portfolio of 50+ service partners in the restaurant maintenance space, responsible for driving platform adoption, negotiating deal terms, and generating new recurring revenue opportunities. Played a hybrid Success + BD role, actively onboarding partners and selling them on the value of working with ResQ’s network of restaurant clients.
  • Prospected and onboarded new service providers, negotiating a 10% take rate on all jobs completed through the platform.
  • Created and maintained a supply pipeline to meet growing restaurant demand, helping expand partner coverage across multiple verticals and geographies.
  • Supported partners in maximizing revenue potential through job matching, performance optimization, and ongoing education.

Customer Experience Manager

ISA CyberSecurity
Toronto, ON
03.2019 - 09.2021
  • Supported a team of Account Executives managing a book of 60+ B2B clients, providing operational and client-facing support throughout the customer lifecycle. Acted as a key point of contact for internal coordination and external communications.
  • Created and maintained sales proposals, service orders, and CRM documentation to ensure smooth handoffs and clean forecasting.
  • Provided support across pre-sales and post-sales activities, helping drive consistency and follow-through across client engagements.
  • Collaborated with internal teams and partner vendors (e.g., McAfee, IBM) to support solution alignment and client communications.
  • Developed SOPs to increase MRR through on-demand consulting services, enabling Account Executives to better position and deliver value-added offerings within the existing client base.

Executive Assistant

Quality Painters
Niagara Falls, ON
01.2015 - 02.2019

Delivered comprehensive administrative and operational assistance to the business owner of a residential painting company.

  • Managed calendar coordination, booking, and daily scheduling for a single residential crew
  • Handled service issues and facilitated ongoing communication with clients.
  • Coordinated job timelines and crew availability to align with client needs and deadlines
  • Supported business operations by assisting with quoting and invoicing.

Education

Office Administration Diploma - NOTL Campus

Niagara College Canada
01.2010

Skills

  • Customer Success Strategy
  • Client Retention & Lifecycle Management
  • QBRs & ROI Reporting
  • Key Account Management
  • Escalation Management
  • Stakeholder Communication
  • Client Advocacy
  • Onboarding & Playbook Development
  • Cross-Functional Collaboration
  • Process Improvement

Languages

English
Native or Bilingual

Timeline

Manager, Customer Success

Forward Media Marketing
12.2023 - Current

Client Success Manager

Benevity
05.2022 - 02.2023

Partner Success Manager

ResQ Ltd
10.2021 - 04.2022

Customer Experience Manager

ISA CyberSecurity
03.2019 - 09.2021

Executive Assistant

Quality Painters
01.2015 - 02.2019

Office Administration Diploma - NOTL Campus

Niagara College Canada
Lindsay Carter