Lindsay Borthwick
Toronto,Canada
Summary
I tell stories about science, technology, and innovation. Why? Because I’ve always been fascinated by ideas, and by the people who turn good ideas into solutions to society’s biggest problems. I’ve worked as a journalist and editor at national health and science magazines, communicating complex ideas to consumer and scientific audiences. For the past decade, I've focused on content strategy for science philanthropies and technology companies specializing in democratizing and accelerating scientific discovery. I'm known for strategic thinking, bringing fresh ideas to every project, driving engagement and growth, and effectively managing creative teams. I like to launch and build new things.
Overview
21
21
years of professional experience
Work History
Science Journalist & Content Strategist
LABmedia
01.2010 - Current
- Scientific storytelling and content strategy for technology companies, science philanthropies and media organizations globally.
Content Strategy Lead
WmnHealth
02.2022 - Current
- Created a multichannel content marketing strategy to build awareness, drive inbound traffic and engagement, and generate leads for WmnHealth's products and solutions.
- Oversee development of high-impact infographics, articles, e-newsletters, and social media content related to women's mental and neurological health.
- Ensure scientific accuracy and consistency of voice, tone and style across channels.
- Establish partnerships with creators, external partners and community stakeholders.
- Track performance indicators and optimize content strategy.
Senior Science Writer & Content Strategist
Chan Zuckerberg Initiative
01.2018 - 12.2022
- Creative storytelling for Chan Zuckerberg (CZI) Science highlighting the philanthropy's science mission to accelerate the pace and reach of research to diverse scientists, clinicians, and patient communities.
- Developed content strategy and oversaw storytelling for CZI's sci-tech tools, including Meta, an AI-based biomedical research discovery tool, and Cell By Gene, a single-cell analysis platform.
Communications Consultant
The Kavli Foundation
01.2014 - 12.2022
- Planned and executed digital content, press releases, social media, events, special projects, and content partnerships for a philanthropy dedicated to advancing science for the benefit of humanity.
- Focus: Neuroscience, nanoscience, astrophysics, and science communication.
Senior Correspondent
Research Money
01.2018 - 12.2022
- Reported and wrote authoritative articles for a national science, technology and innovation policy newsletter that provides independent news and analysis for professionals working in Canada’s innovation ecosystem.
- Beat: EDI and women in STEM, biotech and life sciences, open science, AI, and emerging technologies.
Interim Executive Editor
The Simons Foundation
02.2012 - 05.2021
- Oversaw editorial planning and production of Spectrum, an award-winning, independent autism research news magazine published by a philanthropy with a mission to advance the frontiers of research on autism, mathematics and the basic sciences.
Editor
Green Living Enteprises, Reader's Digest Canada, and Seed Media Company
01.2002 - 01.2009
- Launched a series of national award-winning consumer print magazines and websites focused on science, health, the environment and sustainable living.
Education
Bachelor of Applied Arts - Journalism
Toronto Metropolitan University
Toronto, ONMaster of Science - Neuroscience
McGill University
Montreal, QCBachelor of Science - Physiology
McGill University
Montreal, QCSkills
- Writing and editing
- Graphic design
- Content strategy
- Social media platforms
- Email marketing
- Google analytics
- Search Engine Optimization practices
- Project management
- Strategic thinking
- Partnerships
Affiliations
National Association of Science Writers
Accomplishments
- Finalist, National Magazine Awards
- Recipient, Canadian Institutes for Health Research Journalism Award
- Recipient, Laura van Dam Travel Fellowship from the National Association of Science Writers
Timeline
Content Strategy Lead
WmnHealth
02.2022 - Current
Senior Science Writer & Content Strategist
Chan Zuckerberg Initiative
01.2018 - 12.2022
Senior Correspondent
Research Money
01.2018 - 12.2022
Communications Consultant
The Kavli Foundation
01.2014 - 12.2022
Interim Executive Editor
The Simons Foundation
02.2012 - 05.2021
Science Journalist & Content Strategist
LABmedia
01.2010 - Current
Editor
Green Living Enteprises, Reader's Digest Canada, and Seed Media Company
01.2002 - 01.2009
Bachelor of Applied Arts - Journalism
Toronto Metropolitan University
Master of Science - Neuroscience
McGill University
Bachelor of Science - Physiology
McGill University
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