Lindsay Atnikov
West Kelowna,BC
Summary
Dynamic and results-driven Sales Manager with over 10 years of proven success in account management, marketing, and business development. Nationally recognized for exceptional sales performance and strategic growth initiatives. Adept at cultivating strong client relationships, driving revenue, and delivering tailored solutions. Seeking a Senior Sales role within the construction and building industry, with a clear path for advancement and the opportunity to make a lasting impact.
Overview
17
17
years of professional experience
Work History
Business Development + Marketing Manager
SRI Homes BC
Kelowna, BC
06.2024 - Current
- Cultivated strategic industry partnerships to drive growth and capture new market opportunities.
- Engineered and executed high-impact marketing strategies, boosting brand visibility and market dominance.
- Directed dynamic advertising campaigns and promotional initiatives in collaboration with top agencies.
- Created compelling marketing assets, including brochures, videos, and web content, to captivate target audiences.
- Conducted market research and data analytics to uncover actionable insights, fueling informed business decisions.
- Delivered performance reports with key insights and recommendations for senior leadership.
- Spearheaded the planning and execution of high-profile trade shows, conferences, and promotional events.
- Negotiated and secured cost-effective contracts with vendors, optimizing marketing investments.
- Implemented advanced CRM strategies to elevate customer engagement and foster brand loyalty.
- Built a robust database of qualified leads through precision-targeted outreach efforts.
- Identified and streamlined processes to maximize marketing efficiency and operational effectiveness.
Account Manager- Specifications
Cdm2 Lightworks
Vancouver, BC
08.2022 - Current
- Established and cultivated strategic partnerships with key specifiers, including Electrical Engineers, Architects, and Designers, to strengthen market influence and drive customer loyalty.
- Successfully penetrated the School Board market by engaging decision-makers and facility managers, generating new business opportunities and expanding market share.
- Developed and delivered high-impact weekly product education events featuring Regional Sales Managers from leading manufacturers to enhance client expertise and product adoption.
- Led training sessions on advanced materials, cutting-edge applications, and emerging manufacturing techniques, empowering clients with actionable insights.
- Designed innovative lighting concepts and layouts, balancing aesthetics and functionality to meet diverse project requirements.
- Acted as a trusted product expert, delivering tailored solutions and guidance on sales opportunities and promotions to address client needs.
- Fostered long-term customer relationships, driving sustained business growth and client retention through personalized engagement strategies.
Distributor Sales Representative
Symmetry Lighting
Vancouver, Canada
02.2020 - 08.2022
- Worked as a Sales Representative for a successful lighting agency in Vancouver, overseeing the Vancouver and Mainland territory in Stock and Flow.
- Managed Acuity's Stock and Flow business with major accounts, including Gescan, Westburne, Guillevin, Eecol, City Electric Supply, Graybar, and Bartle & Gibson.
- Achieved a consistent 30% sales growth over time.
- Actively pursued and implemented stock conversions in collaboration with distributor partners.
- Established strong relationships with key contacts in distributor branches and their head offices.
- Developed and maintained sales and margin growth plans related to stock and flow.
- Planned and executed marketing campaigns in distributor branches to raise awareness of new products and provide support to vendors.
- Cultivated long-term relationships with clients to ensure their continued satisfaction and loyalty.
- Created and executed training events, focusing on stock, controls, and architectural products, to enhance product knowledge and expertise.
Territory Account Manager
Levolor- Hunter Douglas
Vancouver and Vancouver Island, Canada
05.2016 - 09.2019
- Awarded Canada's Top Sales and Presidents award in 2017 and 2018.
- Generated $2.5+ million in annual sales for the past three years, increasing territory sales by 25%.
- Managed Levolor's box accounts in the lower mainland and Vancouver Island, including Home Depot, Lowes, Rona, and Home Hardware.
- Responsible for business development, including lead generation, new account acquisition, relationship building, and creating new business opportunities.
- Ensured the competitiveness and effective showcasing of Levolor Brands at all distribution locations.
- Proficient in sales software, including ZOHO CRM, SAP Sales Software, and Microsoft Office (Excel).
- Built strong customer relationships, exceeding their expectations.
- Maintained a strong work relationship with a team of 10 decorators from the 3DIF Organization, managing their needs and product knowledge.
- Planned and executed large training events to enhance customer, associate, and decorator skills and knowledge of Levolor's products and services.
Sales Representative
General Mills
Vancouver, Canada
12.2014 - 02.2016
Business Development and Marketing
Enroot Meals on Demand
Vancouver, Canada
01.2014 - 10.2014
Sales Representative
Telus- Progressive Wireless
Coquitlam, Canada
06.2008 - 12.2011
Education
Fundamentals of Lighting Certificate -
IES- Illuminating Engineering Society
05.2022
BBA - Marketing and Global Communications
University of The Fraser Valley
06.2014
Timeline
Business Development + Marketing Manager
SRI Homes BC
06.2024 - Current
Account Manager- Specifications
Cdm2 Lightworks
08.2022 - Current
Distributor Sales Representative
Symmetry Lighting
02.2020 - 08.2022
Territory Account Manager
Levolor- Hunter Douglas
05.2016 - 09.2019
Sales Representative
General Mills
12.2014 - 02.2016
Business Development and Marketing
Enroot Meals on Demand
01.2014 - 10.2014
Sales Representative
Telus- Progressive Wireless
06.2008 - 12.2011
Fundamentals of Lighting Certificate -
IES- Illuminating Engineering Society
BBA - Marketing and Global Communications
University of The Fraser Valley
Similar Profiles
Steven NaultSteven Nault
Lead Hand of Millshop at SRI Homes BCLead Hand of Millshop at SRI Homes BC
Kelly SchieweKelly Schiewe
Manufacturing Production Associate at SRI HomesManufacturing Production Associate at SRI Homes
Karan KumarKaran Kumar
Rehabilitation Care Worker at Cheshire Homes Society Of BCRehabilitation Care Worker at Cheshire Homes Society Of BC
Christian BalajondaChristian Balajonda
Cook at Bamboo ChopstickCook at Bamboo Chopstick
Shane KasokeoShane Kasokeo
Operations Manager at Kamloops ScaffoldOperations Manager at Kamloops Scaffold