Lindi Dique

• Led North American and UK market expansion, securing new enterprise clients and strategic partnerships that strengthened Sparteo’s international presence and accelerated revenue growth in new markets.

• Closed five U.S.-based clients within the first 12 months, generating 15% of total company revenue and establishing Sparteo’s first commercial footprint in North America.

• Secured Sparteo’s first strategic North American partnership, expanding beyond its primarily French-market focus and enabling entry into a high-growth international AdTech market.

• Drove consistent new business pipeline growth by leveraging existing partnerships, attending key AdTech industry events, and executing targeted outbound strategies across LinkedIn, Slack communities, Reddit, and email.

• Built data-driven partnership strategies tailored to each prospect’s revenue model, audience reach, and market positioning, increasing engagement and improving conversion opportunities.

• Collaborated with revenue, sales, and commercial leadership to develop strategic proposals, present partnership opportunities, and successfully close high-value deals.

• Strengthened Sparteo’s brand visibility and credibility within the North American AdTech ecosystem by cultivating relationships with publishers, technology partners, and industry stakeholders.

• Contributed to long-term revenue growth strategy by identifying high-value partnership opportunities and aligning expansion efforts with company commercial objectives.

• Led a team of four Account Managers in translating advertiser objectives into KPI-driven campaign strategies, leveraging product enhancements and performance optimization to consistently exceed campaign performance targets.

• Operated in a high-performance, target-driven environment, responsible for securing a minimum 10% monthly budget increase per advertising partner to drive sustained revenue growth.

• Delivered consistent budget expansion across key accounts by building strong client relationships, applying deep industry expertise, and positioning as a strategic advisor to advertisers.

• Drove a 30% budget increase with a major client, surpassing quarterly revenue targets within the first four weeks of the quarter.

• Leveraged consultative strategy, market insights, and campaign performance data to strengthen client trust and unlock incremental advertising spend.

• Improved client retention and long-term account growth by aligning campaign strategies with advertiser business goals and measurable ROI outcomes.

Partnered with AdTech and technology companies as a consultant to build new sales functions for startups and optimize existing sales organizations for growth-stage businesses.

• Delivered product training, sales training, and sales enablement programs, equipping revenue teams with the tools, messaging, and processes needed to improve sales performance.

• Optimized client sales operations and workflows by aligning CRM systems, automation tools, and reporting frameworks with each company’s revenue model and budget strategy.

• Implemented AI-driven workflows and personalized outreach strategies, improving operational efficiency and accelerating new client acquisition.

• Developed AI-powered internal knowledge bases, reducing repetitive internal inquiries and enabling teams to focus on higher-value, revenue-generating activities.

• Created sales playbooks, pitch decks, training materials, onboarding guides, and messaging frameworks to standardize the sales process and improve team productivity.

• Introduced clear task ownership, accountability structures, and operational processes, eliminating execution gaps and improving cross-team coordination.

• Identified and resolved payment process inefficiencies, increasing average client lifetime from 5 months to 10 months and significantly improving customer retention.

• Played a key leadership role in scaling an Advertising SaaS AdTech startup from 3 to 25+ employees over five years, driving publisher acquisition, advertiser growth, and operational improvements.

• Promoted to Director after consistently delivering strong results across business development, sales leadership, and operational strategy.

• Contributed to 30% year-over-year revenue growth by upselling new advertising products, formats, and performance solutions within an Advertising SaaS platform.

• Managed a hybrid role spanning business development (40%), operations (30%), and account management (30%), supporting revenue growth while optimizing internal sales processes.

• Built and maintained strategic partnerships with publishers, advertisers, and agency partners, increasing client retention and long-term lifetime value.

• Negotiated direct advertising and SaaS platform agreements with major advertisers and agency partners, expanding revenue opportunities.

• Implemented HubSpot CRM and collaboration technologies, improving pipeline visibility, reporting, and team productivity.

• Developed sales playbooks, sales decks, and standardized sales processes to support scalable growth across the Advertising SaaS platform.

• Aligned marketing, product, and sales initiatives, ensuring go-to-market messaging and campaigns supported platform adoption and revenue growth.

• Delivered sales onboarding, product training, and enablement programs to support team development and improve overall sales performance.

• Created internal workflows, documentation, and operational frameworks to improve alignment between Sales, AdOps, Marketing, and Client Success teams.

• Trained and coached a team of four sales professionals, providing mentorship, performance tracking, and strategic guidance to achieve revenue targets.

• Implemeneted a data-driven strategy across sales, training, and customer success to improve decision-making, optimize processes, and drive revenue growth.

Owned both new business acquisition and customer retention, balancing growth and long-term client success to drive overall company expansion.

• Increased existing client revenue by 30% year-over-year in 2021 (post-pandemic) by aligning campaign strategy with evolving industry trends and collaborating with AdOps to implement scalable performance improvements.

• Led the acquisition of a major publisher managing 35+ sites, significantly expanding the company’s publisher portfolio and strengthening market position.

• Secured a partnership with the largest Roku CTV publisher, growing revenue from $10,000 to over $100,000 per month and contributing 15% of total company revenue.

• Negotiated high-value direct agency deals, including a $150,000 campaign between RogerEbert.com and Rolex via Mindshare, establishing long-term agency relationships that generated repeat business.

• Developed strategic account growth plans, retention initiatives, and operational improvements, increasing client engagement and long-term lifetime value.

• Partnered cross-functionally with AdOps, Sales, and Client Success teams to deliver campaigns efficiently while identifying tailored growth opportunities for each client.

• Implemented data tracking and reporting tools to measure campaign performance, generate actionable insights, and optimize internal processes.

• Documented workflows and performance insights to standardize processes and improve team alignment, ensuring consistent execution across revenue and operations teams.

• Managed and scaled 40–50 high-value Tier 1 client accounts simultaneously, improving campaign performance, optimizing processes, and driving sustained revenue growth.

• Monitored account health across all key clients, identifying risks early and implementing proactive solutions that strengthened retention and long-term client satisfaction.

• Led A/B testing initiatives for new demand partners, ad technologies, and monetization tools in collaboration with AdOps, driving measurable performance improvements across accounts.

• Delivered Quarterly Business Reviews (QBRs) featuring revenue analysis, performance insights, and strategic ad format recommendations, contributing to 30% year-over-year account growth.

• Built strong client relationships that generated repeat business and referral-driven growth, with clients publicly recognizing service excellence through reviews and testimonials.

• Designed and implemented internal workflows and operational processes that improved cross-team collaboration and streamlined end-to-end project execution.

• Managed mid-market client portfolios across Facebook, Instagram, and Google Display, balancing 50% new business acquisition and 50% account retention to drive sustained revenue growth.

• Increased client digital advertising spend from $10,000 to $30,000 per month through strategic growth planning, campaign optimization, and performance-driven recommendations.

• Improved company repeat business rate from 30% to 76%, strengthening client retention and long-term revenue stability.

• Secured a national hotel chain partnership, contributing to an 18% increase in overall company revenue.

• Collaborated closely with AdOps and analytics teams to analyze campaign performance, deliver reporting, and implement data-driven optimization strategies.

• Implemented Freshdesk customer support platform, improving ticket management, response times, and overall client support efficiency.

• Helped recruit and build an offshore team of Customer Consultants in South Africa, supporting the company’s customer support and service operations.

• Led training and onboarding for the offshore team, documenting processes, improving workflows, and ensuring consistent service standards across regions.

• Introduced a centralized internal knowledge base with an AI-powered chatbot, reducing repetitive inquiries and improving team productivity and response speed.

• Proactively monitored client account health, resolving issues before escalation and improving overall client satisfaction.

• Delivered client presentations and strategic account reviews, using campaign performance and customer data to identify growth opportunities.

• Implemented structured client feedback and process improvement initiatives, aligning services more closely with client needs and improving operational performance.

• Managed and strengthened key client relationships to drive long-term partnerships, revenue growth, and high customer satisfaction.

• Served as the primary liaison between clients and internal teams, translating business objectives into strategic, results-driven solutions.

• Identified and executed upsell and account expansion opportunities through proactive revenue analysis and strategic account planning.

• Met regularly with clients to assess needs, present tailored solutions, and close new business opportunities.

• Built strong client trust and loyalty through responsive communication, professionalism, and consistent delivery of value.

• Analyzed sales performance and customer data to identify trends, optimize profitability, and uncover growth opportunities.

• Maintained up-to-date knowledge of market trends and competitive insights to strengthen client strategies and positioning.

• Introduced a monthly client newsletter to share industry insights, product updates, and performance highlights, improving client engagement and transparency.

• Implemented quarterly feedback and strategy review meetings, strengthening relationships and identifying opportunities for continuous improvement and account growth.

• Joined Groupon during its rapid startup expansion, scaling from 3 to 150 employees within one year, and consistently exceeded sales targets, earning promotion from Sales Representative to Sales Manager within three years.

• Awarded Salesperson of the Year (2012) for Groupon South Africa in recognition of outstanding revenue performance and sales leadership.

• Secured a national restaurant chain partnership, generating the most profitable Groupon deal in company history at the time.

• Promoted to Area Manager, achieving the highest regional sales performance for two consecutive years.

• Trained and mentored new sales representatives in consultative selling techniques, improving team performance and revenue outcomes.

• Contributed to sales enablement initiatives, developing sales materials, training resources, and best-practice processes to support team success.

• Identified market trends and competitive opportunities to drive new customer acquisition and account growth.

• Developed and delivered high-impact sales presentations and strategic proposals, strengthening credibility and closing high-value deals.

• Implemented sales systems, enablement resources, and operational processes that improved efficiency, standardized workflows, and increased overall sales performance.