Sales snd Marketing Professional with over 25 years experience in Direct Sales within context of Small Business, Franchise and Distributorship Sales
Self starter, elevated critical thinking, listening , written and verbal communication skills.
Team-oriented. Outgoing and personable with strong motivation to deliver and exceed Client expectations toward the goal of building sustainable relationships, thereby attaining and surpassing metrics.
Overview
31
31
years of professional experience
Work History
Nutri/System Franchise Regional Manager
David Schneer/Nutri/System Franchisor
Ft. Mcmurray, AB
09.1989 - 05.1993
Negotiated Leases and built out 3000 sq ft Centres I. Ft McMurray, AB a d Satellite entres; Cold Lake, AB, Whitehorse, YT, Yellowknife, NWT.
Staffed all positions; Managers, RN's, RD's, Programme Directors,/10-15 Staff per Centre.
Consistently in Top 10 Revenue Centre's of 120 Nutri/System Cli ics across Canada grossing $1.5 -2M per annum.
Travelled .monthly between all Centres monthly to provide Sales Training and Coaching to ensure as a Compa were meeting and exceeding Corporate metrics.
Media Buyer executing co-op buys in Radio, TV and Print Media for multi-centre Markets.
Stakeholder and Community engagement initiatives: biased with Dr. Strydom/Dr. Gerber of Thickwood Medical to build
Franchise Business Sales
Biovite Inc.
Boca Raton, , Florida
01.1994 - 03.1997
As Part of three member Commision Vendor development Team, executed Distributorship Agreements in excess of $3M annually.
Via Franchise and Business Expo, marketed Franchises for Cafe Express Small business Owners in Florida, New York, Atlanta, Arizona, Texas, Colorado, California, Oregon.
Completed Sales cycle process from Prospecting Tradeshow leads thru Contract negotiations and Closing.
Posed as models for advertising, artistic creation and display of goods.
Marketing Manager
Lililime Lifestyle Inc.
Calgary, AB
Collaboratively branded and developed all Marketing Collatoral for Homefurnishings Lifestyle Bricks and Mortar and HomeConsult direct selling business model.
Worked on floor in Sales Training capacity as well as In-home Sales calls to train Commission Sales Teamin closing $5 -10K Softgoods Sales packages; fabrics/floor coverings/draperies/blinds.
Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
Little Angel's Apparel Inc
Marketing Manager/Partner
Calgary, AB
08.2002 - 12.2010
Developed, Branded and Managed Bricks and Mortar and Catalogue division of Childrens' Specialty Stores in Eau Claire, Mount Royal and the Devenish Building ~ Wholesaled to 35 Bridal Stores across Canada
Created cross-functional Marketing Plans for Wholesale, Retail and e-commerce division of Company.
Regional Sales Manager
Jenny Craig Weightloss Centre
Calgary, AB
04.2011 - 03.2016
Recruited, trained, coached new members for the Sales Team on ongoing basis needed according to established criteria.
Developed and implemented strategies to increase market share and profitability of the district to achieve and maintain leading market share against other competitors.
Implemented incentive programs designed to motivate the sales force within the district.
Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
Supervised sales strategy, training, team structure and communication of regional sales program.
Analyzed regional sales performance data to develop actionable insights.
Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
Clinic Director
Trillium Health and Wellness
Hanson Square Location, Calgary, AB
02.2017 - 02.2021
Built Client base of newly opened Independant Famkly WellnessClinic via in- home and in-clinic Consultations. personally closed 700 active Clients in first year of operation which translated to 1.5$M in revenue. Consistently ranked in top 5 of 27 Clinics Canada wide.
Achieved leading results with Clinic helmed by myself closing Sales and overseeing Onboarding of all new Clients in collaboration with 2 p/t RD's, 2 f/t Nutritionists and augmented with online Practitioner support via Toronto.
Managed Nutrition Support Team toward achieving targeted metrics for Hanson Square Clinic Provided first tier troubleshooting for clients to optimize best client Health outcomes and, in turn garner targeted Client retention for Clinic.
Established and maintained positive working relationships with Health Insurance Providers, WLGO, in-Clinic and distance Practitioners and Corporate Management in Toronto.; Nutritionists,RD's, Kinesiologists,Regional Operations Director, Nutritional Programe Director, CPA,
Prepared End of day electronic reconciliations, Dailey Reports and submitted hardcopy contracts , end of week Financials to CPA, Head Office in Toronto.
Education
Associate of Arts - Honors Diploma of Applied Arts in Business Administration
NAIT
Edmonton, AB
Community Engagement
Calgary Folkfest, Media Tent/Artist Liason Volunteer, 2008 -2017
The Mustard Seed, 2012
777 Run for Sight /Ultra runner Norma Bastidas in Support of Operation Eyesight, 2014
Comic Vision Fundraiser, Comittee member, Foundation Fighting Blindness, 2010
References
References available upon request
Timeline
Clinic Director
Trillium Health and Wellness
02.2017 - 02.2021
Regional Sales Manager
Jenny Craig Weightloss Centre
04.2011 - 03.2016
Little Angel's Apparel Inc
Marketing Manager/Partner
08.2002 - 12.2010
Franchise Business Sales
Biovite Inc.
01.1994 - 03.1997
Nutri/System Franchise Regional Manager
David Schneer/Nutri/System Franchisor
09.1989 - 05.1993
Marketing Manager
Lililime Lifestyle Inc.
Associate of Arts - Honors Diploma of Applied Arts in Business Administration
Regional Franchise Development Manager - Western US at Yum! Brands - Kentucky Fried ChickenRegional Franchise Development Manager - Western US at Yum! Brands - Kentucky Fried Chicken