Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Linda Esteireiro-Wilson

Cambridge

Summary

Strategic Marketing Consultant and Customer Success Leader with 7 years of experience leading performance-based messaging initiatives for enterprise and mid-market organizations. Demonstrates expertise in aligning marketing strategy with tactical execution.


Extensive experience within the Atlassian Performance Messaging ecosystem, collaborating with campaign teams and stakeholders on campaign execution, capacity planning, and strategic operational initiatives.


Recognized for crafting creative solutions, optimizing campaign workflows and channel strategies, and delivering actionable insights through experimentation and data analysis to enhance customer experience and drive lifecycle growth.

Overview

12
12
years of professional experience

Work History

Consultant, Marketing Strategy & Planning

Shift Paradigm
10.2024 - Current
  • Map end-to-end customer journeys and conduct customer experience audits to identify friction points. Developed and implemented robust experimentation framework for a large insurance company, increasing newsletter click-through rate by 6%.
  • Drive continuous process improvements to boost production throughput while maintaining high-quality output and regulatory compliance.
  • Supports internal Go-To-Market strategy and content planning, including whitepaper development, web enhancements, and lead generation to drive pipeline growth.
  • Audited 86 lifecycle emails for a global industry trade association. Analyzed performance and applied industry best practices, competitive reviews, and data-driven insights to optimize the member experience.
  • Led email deliverability audits and accessibility initiatives, achieving AODA compliance for a major insurance client, reducing legal risk and increasing email CTR.

Client Success Manager

Shift Paradigm
01.2022 - 09.2024
  • Managed retention and strategic growth of a $5.2M portfolio across enterprise and mid-market accounts. Maintained strong NPS scores through proactive relationship management and cross-functional collaboration.
  • Served as a dedicated lead for Atlassian Performance Messaging (Email, IPM) and Lifecycle Marketing Operations (LMO) teams, overseeing daily internal campaign execution, resource management, and budget allocation while driving strategic initiatives.
  • Led a cross-functional project with Atlassian LMO and CDO teams to launch a new Audience Build SLA . Managed the full project lifecycle, including workflow design in Jira, Confluence documentation, and stakeholder change management.
  • Completed a comprehensive 'cost-per-ticket' analysis for Atlassian Email Operations , providing data-driven recommendations to optimize resource capacity and budget allocation.
  • Developed a new campaign intake model that aligned volume with budget constraints, achieving a 25% improvement in internal planning efficiency and budget forecasting.
  • Delivered regular Business Reviews to translate KPI performance into actionable growth strategies. Optimized the QBR process, reducing preparation time by 40%, reallocating time to high-impact strategic initiatives.

Account Manager

Trendline Interactive (Part of Shift Paradigm)
05.2019 - 12.2021
  • Managed an average of 10 weekly email campaigns, overseeing all stages from intake to deployment and reporting for a high-touch portfolio.
  • Maintained strong client relationships for a $2M account base and drove organic growth through data-driven recommendations on segmentation, dynamic content, and email best practices.
  • Collaborated with creative and development teams to redesign campaign templates, leveraging dynamic personalization to achieve a 22% CTR increase.

Hospital Sales Representative

BioSyent Pharma Inc.
06.2017 - 05.2019
  • Achieved 2018 ‘Top Sales Performer' based on sales across 20 hospital accounts.
  • Managed complex sales cycles and built relationships with specialists, nurses, and hospital pharmacists to influence key decision-makers.

Marketing Associate

BioSyent Pharma Inc.
09.2013 - 06.2017
  • Supported the execution of strategic marketing initiatives across print, web, social media, and television for community and hospital product portfolios.
  • Developed and implemented a patient advocacy PR strategy, securing national media coverage and launching a digital letter-writing campaign to educate and engage patients.
  • Increased a customer education blog's readership to over 10,000 within 8 months by implementing a high-impact content strategy and coordinating with cross-functional stakeholders.

Education

Bachelor of Commerce - Digital Business Management

Humber College
Toronto, ON
04-2013

Skills

  • Meticulous project management with a focus on resource and budget planning, cross-functional coordination, and strict adherence to SLAs

  • Deep knowledge of Atlassian Performance Messaging operations, including Email Operations and In-Product Messaging workflows

  • Lifecycle journey mapping, multi-channel campaign orchestration (email, SMS, push, web), retention & loyalty strategy, customer experience audit

  • Design and execution of A/B testing frameworks, hypothesis development, and continuous optimization

  • Full-funnel performance reporting, KPI benchmarking, and competitive market reviews to drive strategic optimizations

  • Develop playbooks and Confluence-based documentation to standardize best practices across global, cross-functional teams

  • Proficient in Jira, Confluence, Atlassian Engagement Platform, and Slack, with working knowledge of Marketo, SFMC, Pendo, and HTML/CSS

Interests

I prioritize quality time with my family and close friends, and enjoy being part of local volleyball and bowling leagues where I value the “we are better as a team” mentality and collaborative communication As an avid crafter and painter, I focus on attention to detail and creative expression, qualities I also apply to planning and executing home DIY projects to develop new skills and create intentional spaces


Doodle For Donation (April 2020)

Launched a self-driven, creative fundraising initiative for healthcare relief, raising $4,400, leveraging a donation-matching program to maximize our impact My intent was to spread joy and utilize creativity to fundraise in support of a good cause In just three weeks, 131 unique, hand-drawn doodles were mailed to 78 donors

Timeline

Consultant, Marketing Strategy & Planning

Shift Paradigm
10.2024 - Current

Client Success Manager

Shift Paradigm
01.2022 - 09.2024

Account Manager

Trendline Interactive (Part of Shift Paradigm)
05.2019 - 12.2021

Hospital Sales Representative

BioSyent Pharma Inc.
06.2017 - 05.2019

Marketing Associate

BioSyent Pharma Inc.
09.2013 - 06.2017

Bachelor of Commerce - Digital Business Management

Humber College

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Linda Esteireiro-Wilson