Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Linda Bui Lopez

Mission Viejo,CA

Summary

Experienced marketer with a unique blend of marketing and data analytics skills. Proven track record in end-to-end integrated marketing campaign management. Ability to drive leads, sales, and revenue through strategic marketing initiatives. Adept at leveraging data insights to optimize marketing strategies and deliver measurable results.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Marketing Relationship Manager

Pacific Life
09.2023 - Current
  • Built and maintained strong relationships with internal and external clients, while providing a high level of expertise and communication with stakeholders.
  • Develop marketing strategies, help align resources, and execute B2B marketing campaigns.
  • Work closely with the sales, design, copy, and project management teams to produce top-tier content, positioning my distribution channel as #1 in Marketing Content in a 2024 Market Metrics report.
  • Implement campaign performance tracking – including UTM links, tracking phone numbers, QR codes, and dashboards.
  • Continuous A/B testing to improve campaign performance. One recent test involved adding an extra CTA button to the email header. The results showed a +29.3% increase in click-to-open rates for emails with the header CTA compared to those without it.
  • Delivered a successful direct mail campaign that generated a 3.12% response rate, well above our benchmark of 1.2%.


Senior Associate Product Marketer

AAA Northern California, Nevada & Utah
03.2018 - 07.2023
  • Developed and executed multi-channel marketing campaigns for several new products, resulting in +28% in life insurance sales, +10% in specialty insurance sales, and +33.6% in commercial insurance revenue
  • Consistently exceeded lead targets: +12% in 2020, +20.7% in 2021 and +24.6% in 2022
  • Collaborated with cross-functional partners to optimize campaign tracking, conversion rates and return on investments
  • Prepared briefs for media and creative agencies and managed all agency relationships
  • Built and maintained testing roadmaps to improve marketing campaigns, content, and landing pages
  • Led direct mail and email strategy, cadence and plan execution for all insurance businesses, generating approximately $25MM in revenue per year
  • Wrote, edited and proofread marketing materials to ensure brand consistency and regulatory compliance
  • Accurately managed all budget, expense, and forecasting activities for three lines of businesses

Senior Marketing Operations Specialist

AAA Northern California, Nevada & Utah
08.2014 - 02.2018
  • Managed and streamlined auto insurance direct mail programs, leading to on-time delivery of all mail drops with 100% accuracy
  • Improved direct mail targeting, resulting in a +16% in quote rate, +37% in sold rate and +18% in close rate in 2017
  • Transformed Arizona auto direct mail programs, resulting in a 17% cost per piece reduction, while increasing response rates by 17.5% YoY
  • Successfully developed a new Utah auto direct mail package, which responded 58% better than planned
  • Executed professional and collegiate sports sponsorship activations
  • Key player in a six month RFP process designed to consolidate print suppliers, while realizing a 9% cost savings and reducing lead times by 5 days
  • Oversaw promo fulfillment to 120+ branches and direct to consumers

Agency Program Specialist

AAA Northern California, Nevada & Utah
07.2013 - 08.2014
  • Successfully designed, executed and tracked sales contests, resulting in a $1.2MM incremental lift in written premium
  • Owned Auto Travel Program: inventory control, forecasting, vendor relationships, training programs, field communications, branch systems, Member satisfaction, national accreditation standards, website content, process improvement, and new product research
  • Improved our national quality standards ranking, moving up one full quartile in a 12 month period
  • Managed partner carrier relationships and developed SOPs for Member communication issues and system failures
  • Developed issue diagnosis standards, tracking, SLAs, and notification process to inform key stakeholders
  • Performed process improvement analysis on broker partners, leading to the implementation of a direct billing program

Senior Sales Operations Analyst

Auto Club Enterprises
09.2007 - 06.2013
  • Managed all direct sales reporting related to production, lead mix, business mix, compensation, sales ratios, budgets, forecasting, referrals, cost to acquire, staffing and analysis
  • Created and maintained database to generate daily, weekly, monthly, quarterly, yearly, historical and ad hoc reports for multiple states
  • Successfully designed and implemented application process improvements that led to a 10 percent increase in department accuracy
  • Owned and executed end-to-end compensation process, from modeling and creating sales compensation plans to calculating performance qualifiers, commissions, and forgivable draw claw backs, all while maintaining 100% accuracy

Education

BA - Business Administration

California State University, Fullerton
Fullerton, CA
05.2005

Skills

  • Digital Marketing
  • Traditional Marketing
  • Integrated Campaigns
  • Agency Management
  • Go-to-Market Strategy
  • Budget Management
  • A/B Testing
  • Content Management
  • Problem Solving
  • Project Management
  • Data Analytics
  • Tableau
  • Google Analytics

Certification

  • Certified Product Marketing Manager, 2019, Association of International Product Marketing & Management
  • Content Marketing, 2020, Association of National Advertisers
  • Advanced Email Marketing, 2020, Association of National Advertisers
  • Journey Mapping Your Customer Experience, 2024, Association of National Advertisers

Timeline

Marketing Relationship Manager

Pacific Life
09.2023 - Current

Senior Associate Product Marketer

AAA Northern California, Nevada & Utah
03.2018 - 07.2023

Senior Marketing Operations Specialist

AAA Northern California, Nevada & Utah
08.2014 - 02.2018

Agency Program Specialist

AAA Northern California, Nevada & Utah
07.2013 - 08.2014

Senior Sales Operations Analyst

Auto Club Enterprises
09.2007 - 06.2013

BA - Business Administration

California State University, Fullerton

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Linda Bui Lopez