Hi, I’m
LINDA ADAMS
Toronto,ON
Summary
Growth-minded leader with a proven track-record of successfully devising and exceeding business KPIs, and a passion for cross-functional collaboration, to execute innovative solutions that maximize brand growth and loyalty.
Overview
16
years of professional experience
Work History
Estee Lauder Companies- Clinique (Top Doors)
Field Executive
11.2021 - Current
Job overview
- Manage 4M+ in sales for 40 client accounts, resulting in 29% growth over LY & exceeding national average
- Planned & executed creative events in collaboration with top accounts, generating $160K+ in sales, in alignment with brand strategy & retailer-specific demographics
- Secured & established strategic brand partnerships increasing brand awareness an new customer acquisition, through on-going social media and event collaborations
- Created & edited digital content for multiple ELC brands
- Increased growth in hero focus category by 1292%+ over LY in top Sephora account through training presentations & field relationship-development strategy
- Partnered with Hudson Bay to create sales & field marketing strategy for key brand- retailer promotions, resulting in 113% to plan and out-performing the nation
- Derived & presented business and assortment analytics for monthly channel performance reviews for key stakeholders
Estee Lauder Companies- Smashbox & Glamglow
Field Executive & Area Trainer
07.2018 - 07.2021
Job overview
- Managed 1M+ across 26 client accounts and ranked highest sales nationally during tenure
- Won industry COSA 2020 Award for top Field Executive in Canada
- Developed regional social marketing campaign collaborating with local influencers and businesses, driving brand awareness and resulting in top national sales in brand's e-commerce business
- Liaised with Sephora and Shoppers Drug Mart management and operations, implementing strategies to maximize profit and growth
- Trained & developed top-performing freelance team with highest overall ROI in Canada
- Demonstrated effective powerpoint and excel presentation skills, presenting best event practices to all Estee Lauder Companies- North America
Papa's Cafe
Business & Marketing Manager
12.2017 - 12.2018
Job overview
- Negotiated & established B2B supplier relationships/ partnerships
- Created & managed advertisement tools: including social media, flyers, menus & paid ads
- Applied honed problem-solving skills to analyze & resolve issues impacting business operations & goal achievement
- Conducted cost analysis, budget planning and product pricing to maximize ROI
- Hired & trained staff
Lumency
Experiential Marketing Specialist
07.2016 - 02.2018
Job overview
- Executed Lexus Canada experiential marketing campaign, exceeding client's target by over 100%
- Worked collaboratively with team to surpass Toyota marketing campaign quotas through enthusiastic brand story-telling & product education to new clients
- Responsible for setting up activations to relay key brand messaging
Shoppers Drug Mart
Beauty and Sales Expert
06.2007 - 07.2015
Job overview
- Successfully boosted sales in assigned prestige brands by 200%+ in growth over LY & achieved overall top sales
- Developed expertise in customer relationship management, with maintenance of 400+ personalized client files
- Promoted new product launches through creative event marketing & educating clients
Education
Mount Royal UniversityCalgary, AB
BBA from Marketing And Management; Psychology Minor
06.2018
University Overview
- President's Honor Roll, Dean's list (2015-2018)
- Bisset Excellence in Business Scholarship
- Courses in Indesign, Writing & Public Speaking
Platform Certification
Hootesuite
11.2017
University Overview
- Social Media Marketing and Management Tool
Skills
- B2B & Client Relationship Development
- Presenting & Training
- Social Media Content Creation & Copywriting
- Video editing
- Brand Management & 360 Marketing Strategy
- Creative Event Planning & Execution
- Team Development & Management
- Data Analysis & Analytics
- Sales
- Inventory & Sales Forecasting
Timeline
Field Executive
Estee Lauder Companies- Clinique (Top Doors)
11.2021 - Current
Field Executive & Area Trainer
Estee Lauder Companies- Smashbox & Glamglow
07.2018 - 07.2021
Business & Marketing Manager
Papa's Cafe
12.2017 - 12.2018
Experiential Marketing Specialist
Lumency
07.2016 - 02.2018
Beauty and Sales Expert
Shoppers Drug Mart
06.2007 - 07.2015
Mount Royal University
BBA from Marketing And Management; Psychology Minor
Platform Certification
Hootesuite
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