Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Generic
Lina Percy

Lina Percy

Senior Director
Toronto,ON

Summary

Strategic transformation leader with 25 years of global experience across top-tier financial institutions, including J.P. Morgan Chase, Deloitte, & Scotiabank.

Proven track record in designing and executing enterprise-wide strategies, leading high-performing teams, and delivering innovative solutions that drive growth, improve productivity, and elevate client experience.

Adept at streamlining distribution models and leveraging digital and AI tools to modernize banking services. Known for building trusted relationships across matrixed environments and driving outcomes through inclusive, purpose-driven leadership.

Currently seeking to apply this experience toward enabling bold, future-ready strategies at the intersection of digital innovation and client-centric banking.

USA, UK and Canadian Citizen.

Overview

25
25
years of professional experience
5
5
Certifications
4
4
Languages

Work History

Sabbatical

02.2022 - 06.2025
  • Prioritized family care while maintaining professional engagement.
  • Launched The Golden Yarn Inc., leveraging AI to integrate digital marketing/sales analytics.

Head of Learning & Organization Development

Laurentian Bank
10.2021 - 02.2022
  • Delivered a $10M remote work transformation strategy across 6 business lines, designed and mobilized within five months.
  • Built the change strategy from the ground up, including impact analysis, leadership alignment, and communication plans.
  • Unified cross-functional teams (HR, Tech, Ops, Legal & Risk) to enable rapid adoption, reduce disruption, and sustain performance.
  • Secured ExCo buy-in and launched a multi-year roadmap to modernize the bank’s workplace strategy.

National Director

Scotiabank
01.2018 - 09.2021
  • Directed a $22M national transformation impacting 10,000+ employees across 1,000 branches
  • Rebuilt the full workforce model, overhauling onboarding, forecasting, role design, reporting lines, and performance alignment to elevate frontline delivery
  • Led a cross-functional team of 40 across 12 locations; built a high-trust, high-performance culture grounded in clarity, inclusion, and accountability
  • Cut ramp-up time and boosted frontline sales by 5% by launching pre-start learning paths and streamlining onboarding
  • Standardized workforce processes nationwide—driving consistency, execution speed, and operational precision.
  • Designed Scotiabank’s future-of-work reskilling strategy for 20,000 employees, shaping its AI response and informing a $250M capability investment
  • Turned workforce insights into action, mapping role shifts, skills gaps, and readiness to guide executive decisions
  • Chaired national steering committees, led executive roundtables, and coached senior leaders to align priorities and embed lasting change

EMEA Partner

Royal Bank of Scotland
10.2012 - 12.2017

Led post-financial crisis restructuring (UK government mandate)

  • Directed organizational redesign integrating sales/service/operations across 23 EMEA countries
  • Cultivated partnerships with co-CEOs and 23 Country CEOs
  • Generated €950,000 savings by implementing digital solutions and consolidating offerings
  • Negotiated global contracts, achieving 100% on-time delivery and a 50% boost in employee satisfaction
  • Managed 3 cross-functional teams, including external consultants, driving a 15% operational efficiency gain
  • Won RBS's prestigious bank-wide communication award for transformation leadership

Manager

Deloitte
08.2010 - 10.2012
  • Generated £11M in successful bid wins and delivered £1.4M in strategy consulting services across clients including Barclays UK, Lloyds Banking Group, and American Express.
  • Led simultaneous strategy and process redesign projects across banking operations—streamlining workflows and driving measurable performance improvements.
  • Designed and launched a two-year onboarding and capability program for new consultants, cutting ramp-up time by 50% and boosting client NPS by 33%.
  • Collaborated cross-functionally with senior stakeholders to turn data-driven insights into actionable transformation roadmaps.

Director

OnTarget Management Consulting
09.2005 - 05.2010

Senior Analyst

Citi Group
02.2004 - 08.2005

Research & Correspondence Manager

J.P.Morgan Chase
06.2000 - 02.2004

Education

MBA - Leadership & Organizational Design

Argosy University
USA
05.2001 -

Bachelor of Arts -

University of Damascus
SY
05.2001 -

Skills

Strategy Design and Delivery

Certification

Certified Change Management Professional CCMP, The Association of Change Management Professionals (ACMP), In progress, USA

Accomplishments

Volunteering

Board Member for Membership & Marketing

International Coach Federation - Toronto Chapter

Jan 2018 - Dec 2018

Member of the Sales Cabinet for Women Against MS

Multiple Sclerosis Society

Aug 2019 - Sep 2021

UK National Board Member

JCI International Chamber of Commerce

Dec 2006 - Jun 2013

Languages

English
Bilingual or Proficient (C2)
Arabic
Advanced (C1)
German
Beginner (A1)
French
Intermediate (B1)
Lina PercySenior Director