Lin Chen

Traffic Ads Product:

• Led TikTok traffic ads strategy initiatives, delivering concrete product plans that drove X% year-over-year growth
• Drove AI/ML based automation solution and advertiser experience enhancement with 5+ teams

Ads Signal Product:

• Built web signal integration with partnership companies to drive significant high quality and resilience signal growth, by closely working with 30+ XFNs
• Led the team build AI/ML-driven signal automation solutions, unblocked X% signal growth and Y% signal utilization impact on targeting, measurement, and optimization
• Drove the signal quality work and built the evaluation system

AI

• Guided AI product feature direction on Ray‑Ban Meta smart glasses with comprehensive analysis
• Built high quality evaluation system for speech and CV models, which laid the foundation for 1 Million+ smart glasses and other AR/VR and video products

Ads Ranking & Delivery Product

• Initiated new ads delivery product with in-depth analysis, user research, and opportunity sizing. Developed the new product which achieved $XXX Million run rate
• Drove the understanding and enhancement of AI/ML models of ad ranking and delivery product, unlocking Millions of incremental revenue

Marketplace Ranking and Recommendation:

Led marketplace quality initiatives, focusing on AI/ML ranking and recommendation systems

eCommerce Marketplace & Ads:

• Delivered product insights and shaped marketplace strategies through data analysis
• Collaborated closely with 10+ engineers to optimize ML algorithms for marketplace ranking and recommendations
• Founding data scientist for Marketplace Product Ads, owned the end-to-end analytics, ML modeling, and measurement work, which drove $X Million run rate

• Mobile game user purchase behavior analytics and LTV prediction