Creative and detail-oriented marketing professional with experience in social media content creation, event promotion, and digital campaign support. Skilled in engaging diverse audiences through visual storytelling, targeted messaging, and performance tracking. Proven ability to collaborate across teams, and deliver impactful campaigns in fast-paced environments.
Hi, I’m
Lily Kislitsyna
Toronto,ON
Summary
Work History
IndigoToronto, Ontario
Customer Experience Representative
11.2024 - Current
Job overview
- Support the execution of in-store events for both local and internationally recognized authors, including sold-out signings, ensuring smooth operations and an exceptional customer experience.
- Create Instagram Reels and social media content to promote events, drive engagement, and reflect Indigo’s brand voice.
- Assist customers by capturing photos during author signings, enhancing event satisfaction, and user-generated content opportunities.
- Collaborate with store leadership and event teams to align content creation with promotional goals and timelines.
- Contribute to marketing efforts by gathering visual assets and assisting with event coverage across digital channels.
- Champion Indigo’s customer-first approach by delivering personalized service, and representing the brand with consistency and care.
North Star Land Services, ON
Assistant Social Media Manager | Content Creator
07.2024 - Current
Job overview
- Created and scheduled paid and organic content across Instagram and Facebook to support lead generation and brand awareness.
- Collaborated closely with the CEO to align messaging with seasonal priorities and marketing goals.
- Developed ad visuals and copy, assisted with audience targeting strategies, and supported campaign execution.
- Monitored content performance and engagement metrics to refine posting strategies and inform future planning.
Fort Erie Public LibraryFort Erie, Ontario
Library Assistant | Events & Marketing Lead
02.2024 - 07.2025
Job overview
- Managed the library’s website and digital platforms, including Instagram and LibraryAware, to support community engagement and program awareness.
- Created and distributed targeted email campaigns and social media content to promote library events, achieving consistent increases in attendance and digital reach.
- Coordinated event marketing for partnerships with local schools, authors, and CBC Music, aligning messaging across print and digital channels.
- Published promotional content in local newspapers, and monitored engagement to optimize messaging and placement.
- Collaborated across departments to ensure on-time campaign delivery, while balancing daily library operations and frontline service.
- Supported a culture of creativity and continuous improvement by identifying ways to enhance outreach and increase community participation.
Abercrombie & Fitch Co.Niagara-on-the-Lake, Ontario
Team Lead | Key Holder
10.2023 - 01.2024
Job overview
- Supervised daily store operations, including opening/closing procedures, staff coordination, and customer service excellence.
- Supported floor leadership by driving sales, maintaining visual standards, and resolving escalated customer concerns.
- Coached team members to meet performance goals and uphold brand values in a fast-paced, customer-facing environment.
- Collaborated with corporate and district managers to implement in-store promotions, and ensure brand consistency.
- Contributed to scheduling, inventory management, and merchandising decisions based on traffic trends and sales data.
Aerie by AEO, Inc.Niagara-on-the-Lake, Ontario
Brand Ambassador | Content Creator
12.2022 - 04.2023
Job overview
- Created Instagram content to promote seasonal collections, events, and brand messaging.
- Represented the Aerie brand through authentic, lifestyle-focused posts tailored to the target audience.
- Contributed to local brand awareness by supporting social media campaigns and engaging with community initiatives.
- Followed brand guidelines to ensure consistency in tone, imagery, and messaging.
Niagara CollegeNiagara-on-the-Lake, Ontario
Content Creator
12.2021 - 12.2022
Job overview
- Developed digital content for social media and internal platforms to support recruitment, student engagement, and cultural events.
- Created visuals, short-form videos, and written posts that highlighted student life, international services, and college events.
- Collaborated with the marketing and communications team to align content with campaign goals and brand guidelines.
- Contributed to social media strategies aimed at increasing engagement and visibility among prospective and current international students.
Education
Niagara College
Ontario College Diploma from Business - International Business
07-2024
University Overview
Skills
- Social Media Content Creation
- Audience Targeting & Engagement Strategy
- Digital Marketing & Email Communications
- Cross-Functional Collaboration
- Photography & Visual Storytelling
- Event Marketing & Promotion
- Analytics & Performance Tracking
Portfolio
Portfolio
https://drive.google.com/drive/folders/1Z2-pCfQnV34YbM1CzMJUfEqs62akauN3
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