Lily Jin
Vancouver,BC
Summary
Results-driven marketing & sales leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
7
7
years of professional experience
1
1
Certification
Work History
MARKET DEVELOPMENT MANAGER
MARK ANTHONY GROUP
Vancouver, British Columbia
07.2022 - 03.2024
- Devised and executed effective marketing campaigns to raise awareness of luxury brands, capture larger market share, and cultivate patron loyalty.
- Created and managed budgets for events,campaigns, promotions, and advertising initiatives.
- Built partnerships with industry influencers to amplify reach of campaigns through social media channels.
- Coordinated with internal teams such as operations, design to ensure successful execution of projects.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Identified and developed new markets for products or services.
CULTURAL BRAND PARTNER
MARK ANTHONY GROUP
09.2021 - 07.2022
- Identified and developed new markets for products or services.
- Monitored competitor activities to stay ahead of industry developments.
- Provided guidance on how best to utilize digital channels such as social media platforms in order to reach target audiences effectively.
- Managed relationships with vendors and suppliers in order to ensure quality products were provided within budget constraints.
WINE CLUB SPECIALIST
MISSION HILL FAMILY ESTATE WINERY
Kelowna, British Columbia
08.2017 - 09.2021
- Successfully planned and executed a variety of events including wine tastings, dinners, and educational seminars.
- Processed membership applications, renewals, and cancellations promptly and accurately.
- Analyzed data related to sales trends and membership numbers in order to recommend changes or improvements where necessary.
- Assisted in developing strategies for increasing membership base through targeted marketing campaigns.
Education
CERTIFICATE FOR TEACHING CHINESE AS A SECOND LANGUAGE -
01.2015
BACHELOR OF HUMAN RESOURCE MANAGEMENT DEGREE -
OKANAGAN COLLEGE
01.2013
Skills
- Luxury Market Development
- Marketing & Branding Intelligence
- CRM software proficiency
- Product positioning
- Data-driven decision-making
- Social Media Marketing
- Financial Forecasting
- Business Analysis, Tracking & Planning
- Budget Forecasting
- Cross-departmental Alignment
- Marketing Program Management
- Growth Strategies & Development
- Global awareness
Certification
- WSET LV3
Accomplishments
- Legacy Award for Outstanding DTC Performance
Languages
English
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Professional
Timeline
MARKET DEVELOPMENT MANAGER
MARK ANTHONY GROUP
07.2022 - 03.2024
CULTURAL BRAND PARTNER
MARK ANTHONY GROUP
09.2021 - 07.2022
WINE CLUB SPECIALIST
MISSION HILL FAMILY ESTATE WINERY
08.2017 - 09.2021
CERTIFICATE FOR TEACHING CHINESE AS A SECOND LANGUAGE -
BACHELOR OF HUMAN RESOURCE MANAGEMENT DEGREE -
OKANAGAN COLLEGE
- WSET LV3
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