Summary
Overview
Work History
Education
Skills
Certification
Websites
Languages
Volunteering
References
Timeline
Generic

LILLIAN WU

Toronto,ON

Summary

Experienced Event Manager with expertise in high-profile events across Asia. Skilled in bridging Eastern and Western cultures, optimizing logistics, and ensuring seamless execution. Completed an Event Management post-graduate certificate, now seeking to apply advanced skills and international insights in the Canadian market.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Event Manager

W Shanghai - The Bund
Shanghai, China
07.2019 - 10.2022
  • Event Management: Created and implemented an event checklist that improved planning efficiency by 30%. The checklist included menu planning, venue layouts, construction timelines, AV coordination, and guest flow management. It was adopted by colleagues to enhance team efficiency. Provided expert advice, ensuring smooth execution and effective crisis management
  • Operation Management: Managed 4-5 events per month, including high-profile events such as the 2019 Dior Global Dealer Conference (15 countries), the 2020 Maritime Awards International Gala (first time in Shanghai), and the 2021 Mindshare China Huddle (flagship event). Oversaw all aspects, from venue planning and construction, to catering and accommodations.
  • Coordination: Coordinated internal teams and external partners to ensure smooth execution. Conducted post-event reviews, managed service improvements, and resolved complaints to enhance customer satisfaction.
  • Sales Support: Contributed to a 2.8%+ increase in monthly sales by assisting in the promotion and sale of venues, catering services, and guest rooms, supporting the sales team in achieving revenue targets.

Event Executive

In The Cut Integrated Marketing / CS Global
Shanghai, China
08.2014 - 06.2019
  • Event Project Management: Researched customer brands and competitive environments to formulate tailored event strategies. Analyzed client requirements, supported budget planning, and oversaw venue construction, event execution, and post-event reviews. Expertly managed on-site event operations, ensuring precise timing and seamless transitions by anticipating and coordinating every process step.
  • Key Achievement:
  • Louis Vuitton Christmas Tour, 2014: Assisted in coordinating events across 14 cities, primarily at the Shanghai flagship store.
  • Hangzhou Ascott Citadines Media Launch, 2015: Contributed to the successful launch of the first Citadines property in China.
  • Synaptics Global Sales Conference, 2015: Supported the management of the first Synaptics conference in Asia, a week-long event in Shanghai.
  • Disney's Writers Exchange Forum, 2016: Played a key role in organizing the inaugural Disney Writers Exchange Forum.
  • Estee Lauder Fragrance Launch, 20219: Supported the launch of the Aerin fragrance line by Aerin Lauder.
  • Hugo Boss SS2020 Fashion Show, 2019: Assisted in executing the fashion show in collaboration with Jeremy Ville.

Marketing Assistant

Shining Marketing Concept Co., Ltd
Shanghai, China
05.2015 - 01.2016
  • Brand Management: Localized Hyatt House and Hyatt Place brands in Shanghai, ensuring alignment with global brand communication standards.
  • Public Relations Execution: Executed PR activities, including banner placements, branded tissue distribution in airport taxis and on streets, and airport lightbox installations, significantly enhancing brand recognition.
  • Communication Strategy: Supported the execution of communication strategies, ensuring consistent brand messaging and collaboration across teams, enhancing brand visibility

Education

Post-Gradudate Certificate - Event Management

Centennial College
Toronto, Ontario, Canada
08-2024

Bachelor of Applied English -

Ming Chuan University
Taipei, Taiwan
06-2003

Skills

Event Management:

  • Event Planning and
  • Execution On-Site Event Management
  • Vendor Coordination
  • Crisis Management
  • Venue Management
  • Time Management
  • Organization Skills

Project Management:

  • Project Coordination
  • Budget Planning Support
  • Multitasking
  • Attention to Detail
  • Adaptability

Communication and Interpersonal:

  • Client Relationship Management
  • Team Collaboration
  • Effective Communication

Sales and Marketing:

  • Sales Support
  • Public Relations

Technical Skills:

  • Microsoft Office Suite (Excel, Word, PowerPoint)

Certification

  • SmartServe
  • Food Handler

Websites

Languages

English
Full Professional
Chinese (Mandarin)
Native/ Bilingual

Volunteering

Registration - Media/VIP  April 6 – 9, 2024

RC Show 2024, Restaurant Canada

  • Welcomed guests, managed registration, and ensured a positive experience for media and VIPs.

VIP Experience  April 10, 2024

Scarborough Walk of Fame, Scarborough Walk of Fame

  • Guided VIPs provided event information, and enhanced guest experience.

Wayfinding    June 9, 2024

SHN Zoo Day, Scarborough Health Network Foundation

  • Directed participants, provided event details and promoted social media engagement.

Visitor Experience Ambassador  July 4, 2024

Summer Music in the Garden, Harbourfront Centre

  • Assisted with setup, greeted patrons, directed seating, and facilitated

References

References available upon request.

Timeline

Event Manager

W Shanghai - The Bund
07.2019 - 10.2022

Marketing Assistant

Shining Marketing Concept Co., Ltd
05.2015 - 01.2016

Event Executive

In The Cut Integrated Marketing / CS Global
08.2014 - 06.2019

Post-Gradudate Certificate - Event Management

Centennial College

Bachelor of Applied English -

Ming Chuan University

Similar Profiles

CREATE PROFILE
LILLIAN WU