Liliya Tyndyk
Kitchener,Canada
Summary
Marketing leader with 15+ years driving growth through omni-channel marketing campaigns, strategic partnerships, and performance analytics. Adept at leading cross-functional teams, managing multi-million-dollar budgets, and delivering measurable outcomes. Proven expertise in stakeholder engagement, data-driven decision making, and organizational alignment.
Overview
13
13
years of professional experience
Work History
Head of Marketing Operations
MacPaw, Inc.
01.2024 - Current
- Led integrated marketing campaigns across digital, content, and performance channels, consistently generating monthly revenues exceeding seven figures
- Guided organizational transformation, mentoring 30+ marketers, enhancing productivity, and fostering innovation
- Built robust stakeholder relationships, aligning strategic objectives and ensuring cohesive execution across departments
- Improved operational efficiency, reducing cost-per-user acquisition by 27% YoY through automation and personalized marketing initiatives
- Successfully launched Setapp Mobile, MacPaw's first alternative iOS marketplace
Head of Digital Marketing
MacPaw, Inc.
08.2021 - 01.2024
- Directed multi-channel strategies (SEO, paid advertisement, email, content marketing) that delivered 23% QoQ profit growth in 2023
- Managed $10M+ annual budgets, overseeing analytics-driven decision-making processes
- Strengthened stakeholder relationships across various departments, enhancing organizational collaboration and alignment
Partnerships & Affiliate Team Lead
MacPaw, Inc.
09.2018 - 08.2021
- Led team of 7 affiliate managers, overseeing growth across all MacPaw products, generating $2M+ annual revenue
- Directed partner recruitment efforts, resulting in 44% YoY profit growth in 2020
- Capitalized on new growth opportunities, achieving $500K+ annual profit from reseller channel
- Developed comprehensive annual promotional strategy for affiliate and partnership marketing
Senior Affiliate Marketing Manager
MacPaw, Inc.
02.2015 - 09.2018
- Oversaw affiliate and partner relations, managing $1M+ annual budget
- Expanded affiliate network by 50% through strategic partnerships and market research
- Launched initiatives increasing affiliate productivity, resulting in 37% YoY profit growth
- Developed go-to-market strategy for Asian markets, bringing 42K+ new paid users annually
Affiliate Marketing Manager
Grammarly, Inc.
02.2012 - 02.2015
- Developed and grew Grammarly's affiliate program from the ground up
- Achieved consistent 30% YoY growth in affiliate-generated sales
- Conducted productivity enhancement initiatives, increasing partner-generated revenue by 23%
- Reduced compliance violations by 89% through brand safety and program terms enforcement
Education
Executive MBA - Strategic Leadership, Organizational Alignment, Data-Driven Decision Making
Rotman School of Management, University of Toronto
06-2024
Digital Marketing Strategy Certification -
Harvard Division of Continuing Education
07-2021
Entrepreneurship Program Certification -
York Entrepreneurship Development Institute (YEDI)
03-2020
Interest Based Negotiations Certification -
Kyiv-Mohyla Business School
02-2019
M.Sc. - Physics
Ivan Franko National University
06-1999
Skills
- Integrated Marketing Strategy
- Cross-channel Campaign Management
- Stakeholder Engagement & Influence
- Strategic Partnership Development
- Performance & Data Analytics
- Budgeting & ROI Optimization
- SEO & Content Marketing
Timeline
Head of Marketing Operations
MacPaw, Inc.
01.2024 - Current
Head of Digital Marketing
MacPaw, Inc.
08.2021 - 01.2024
Partnerships & Affiliate Team Lead
MacPaw, Inc.
09.2018 - 08.2021
Senior Affiliate Marketing Manager
MacPaw, Inc.
02.2015 - 09.2018
Affiliate Marketing Manager
Grammarly, Inc.
02.2012 - 02.2015
Executive MBA - Strategic Leadership, Organizational Alignment, Data-Driven Decision Making
Rotman School of Management, University of Toronto
Digital Marketing Strategy Certification -
Harvard Division of Continuing Education
Entrepreneurship Program Certification -
York Entrepreneurship Development Institute (YEDI)
Interest Based Negotiations Certification -
Kyiv-Mohyla Business School
M.Sc. - Physics
Ivan Franko National University
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