Lili Martin
Montreal,Canada
Summary
Hardworking, highly motivated professional eager to lend combined knowledge and skills to enhance business performance. Resourceful and results-driven with a passion for growth and efficiency to meet company needs and increase service value. Aiming to leverage my abilities to successfully fill the B2B eCommerce Project Manager role on your team.
Overview
7
7
years of professional experience
Work History
Marketing Specialist - Acquisition/Machines
Nespresso Canada
01.2022 - Current
- Adapt/create product and price strategy for Canadian market
- Plan and deliver coherent and profitable machine launches
- Support and assist in the creation of the annual promotional plan
- Lead machine promotions in collaboration with the various teams and agencies to deliver omni-channel promotions
- Build and deliver new acquisition program and continuously find new ways to improve it
- Collaborate with various teams, markets and agencies to deliver launches, promotions and projects
- Keep track and analyze promotion and launch results
Vertuo Product Manager
Nespreso HQ
05.2024 - 12.2024
- Conducting market research to identify customer needs, market trends, and competitor analysis related to the machine.
- Defining the product vision, strategy, and roadmap based on market insights and customer requirements.
- Collaborating with cross-functional teams such as engineering, design, and manufacturing to develop the machine, ensuring it meets customer expectations and aligns with business goals.
- Creating and managing the product development timeline, setting milestones, and tracking progress.
- Conducting user testing and gathering feedback to iterate and improve the machine's features and functionality.
- Developing pricing strategies and positioning the machine in the market to maximize profitability and competitiveness.
- Creating marketing materials, including product documentation, presentations, and sales collateral, to effectively communicate the value proposition of the machine.
Merchandising and Digital Marketing Specialist
Yellow Group Head Office
09.2020 - 12.2021
- Building creative briefs for marketing emails and working with the art team to produce them
- Management of the marketing e-mail calendar, including tasks and deadlines
- Implement a targeting strategy and segment email lists
- Monitor and analyze campaign results and update various reports
- Create, upload and modify all products visible online
- Publish, market and maintain product catalogs and collections and monitor their performance
Web Merchandiser - E-Commerce
ALDO Head Office
11.2018 - 05.2020
- Work in fast-pace and constantly changing environment
- Analyze data and understand customer behavior to adapt the online experience
- Create regular performance reports and present results to the team
- Select and coordinate the right products to be displayed on the website, banners and emails
- Collaborate with different teams to create and optimize email campaigns
- Collaborate with buyer, product development, marketing and studio teams
Merchandising Assistant - E-Commerce
La Vie en Rose Head Office
12.2017 - 10.2018
- Enrich product content and collaborate with the team to ensure a complete and accurate level of product information
- Maintain website promotions
- Collaborate on product page improvement and optimization projects
- Analyze category performance including inventory sales
- Analyze merchandise performance reports for different periods
Education
Fashion Marketing (DEC) -
LaSalle College
01.2018
Bachelor's degree - Communication
UQAM
01.2017
Skills
- Project Planning
- Reliability and Punctuality
- Adaptability
- Time Management
- Data Analysis
- Strategy development
Languages
French
Native or Bilingual
English
Native or Bilingual
Timeline
Vertuo Product Manager
Nespreso HQ
05.2024 - 12.2024
Marketing Specialist - Acquisition/Machines
Nespresso Canada
01.2022 - Current
Merchandising and Digital Marketing Specialist
Yellow Group Head Office
09.2020 - 12.2021
Web Merchandiser - E-Commerce
ALDO Head Office
11.2018 - 05.2020
Merchandising Assistant - E-Commerce
La Vie en Rose Head Office
12.2017 - 10.2018
Bachelor's degree - Communication
UQAM
Fashion Marketing (DEC) -
LaSalle College
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