Liesa Fullerton
Toronto
Summary
Professional retail leader prepared to drive performance and growth. Proven track record in strategic planning, operational efficiency, and customer experience optimization. Strong focus on team collaboration and delivering consistent results, adaptable to evolving market needs. Expertise in inventory management, sales strategies, and staff development. Reliable, flexible, and consistently achieves business objectives.
Overview
11
11
years of professional experience
Work History
Director of Retail
Drive DeVilbiss Healthcare
06.2018 - Current
- Responsible for the management and growth of all Canadian retail accounts, with a focus on maximizing revenue and ensuring alignment with corporate objectives
- Collaborate with cross-functional teams to manage and support U.S. retail operations, driving growth through process improvements, training, and strategic planning. These accounts include Publix, CVS and Walgreens
- Manage a team of 12 Account Managers, providing guidance, training, and strategic direction to drive performance and exceed client expectations in the Canadian brokerage sector.
- Develop and ensure the execution of all national account strategies and achieve sales, profit and market share objectives for all national accounts
- Consistently negotiate and secure multi-year Preferred Vendor Agreements (PVAs) with key clients, including LCL, SDM, Wellwise, Jean Coutu, Walmart, and Rexall, driving an incremental 15% growth to the business.
National Account Manager
Genuine Health
10.2017 - 06.2018
- Management of SDM and LCL Genuine Health portfolio
- Worked on developing and implementing strategy for struggling banners such as, Longos, Bulk Barn and Distributors
- Successfully brought relevancy and strategy to mass banners, as the company had been primarily Health Food market focused
National Account Manager
Coty Canada
10.2016 - 10.2017
- Management of SDM and LCL Sally Hansen portfolio which included achieving revenue, profit and volume targets while meeting account service expectations
- Built and successfully implemented yearly customer JBP with key strategies to sustain growth
- Leveraged category and shoppers' insights data to develop high performing sales and merchandising initiatives that closed sales gap of $1M between 2017 P3-P5 for Sally Hansen SDM
Key Account Manager
Mattel Canada
08.2015 - 09.2016
- Accountable for all sales planning and item forecasting for multiple emerging channel accounts
- Lead regular business meeting and JBP’s with various accounts (HBC, SDM, Rexall, LCL, Indigo, Dollarama, Costco, Sears etc.), POS/Shipment data analysis, action plans and appropriate follow ups
- Management of liquidation deals with Dollarama and Distributors at Mattel in addition to EC Business
Account Manager
The Coca-Cola Company
09.2013 - 08.2015
Education
Honours Bachelor of Arts - Communication Studies
Wilfrid Laurier University
Waterloo, ON06-2012
References
Available upon request.
Timeline
Director of Retail
Drive DeVilbiss Healthcare
06.2018 - Current
National Account Manager
Genuine Health
10.2017 - 06.2018
National Account Manager
Coty Canada
10.2016 - 10.2017
Key Account Manager
Mattel Canada
08.2015 - 09.2016
Account Manager
The Coca-Cola Company
09.2013 - 08.2015
Honours Bachelor of Arts - Communication Studies
Wilfrid Laurier University
Similar Profiles
Latrisa WhitfieldLatrisa Whitfield
Biller at Drive DeVilbiss Healthcare Distribution And ManufacturingBiller at Drive DeVilbiss Healthcare Distribution And Manufacturing
Robert KirchnerRobert Kirchner
Oxygen Line Assembler at Drive DeVilbiss HealthcareOxygen Line Assembler at Drive DeVilbiss Healthcare
Andrew ScarabinoAndrew Scarabino
Customer Service Representative at Drive DeVilbiss Healthcare Distribution And ManufacturingCustomer Service Representative at Drive DeVilbiss Healthcare Distribution And Manufacturing
Javier TapiaJavier Tapia
Shipping Lead at Drive DeVilbiss Healthcare Distribution And ManufacturingShipping Lead at Drive DeVilbiss Healthcare Distribution And Manufacturing
Anisha BishnoiAnisha Bishnoi
Cashier at Tyndale University CafeteriaCashier at Tyndale University Cafeteria