LIDIYA RAJU VARGHESE
Toronto,ON
Summary
Experienced digital marketing professional with a passion for driving client success in the media industry. Skilled in managing integrated campaigns, building strong client relationships, and delivering measurable results. Eager to leverage my digital expertise to excel as an Account Executive at a leading media agency
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Account Strategist
Teleperformance Canada
02.2022 - Current
- Promoted has a Subject Matter expert and training team with new updates and softwares
- Managed a portfolio of key clients, serving as the primary point of contact and trusted advisor
- Developed and executed comprehensive Google Ads strategies to meet clients' unique business goals
- Conducted in-depth keyword research, ad campaign planning, and bid optimization to maximize ROI
- Utilized advanced audience targeting, ad extensions, and other Google Ads features to drive outstanding results
- Monitored campaign performance, provided regular reporting and analysis, and made strategic recommendations for improvement
- Collaborated closely with the agency's creative and media teams to ensure seamless campaign delivery
- Identified new growth opportunities and cross-sell/upsell potential, contributing to the agency's revenue expansion
- Participated in new business pitches, helping to secure high-value clients through effective presentations and proposal development.
Digital Marketing Specialist
Lionsher Canada Immigration
11.2020 - 02.2022
- Developed and executed comprehensive digital marketing strategies to promote the agency's services and attract potential clients
- Managed end-to-end influencer marketing campaigns, including influencer identification, outreach, content creation, and performance tracking
- Implemented and optimized social media campaigns across platforms like Facebook, Instagram, and LinkedIn to engage with the target audience
- Analyzed website and campaign performance data to provide clients with regular reporting and actionable insights
- Collaborated with the creative and content teams to ensure consistent branding and messaging across all digital touchpoints
- Managed and optimized digital advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads to target relevant audiences and maximize ROI
- Monitored website analytics using tools like Google Analytics to track performance metrics and make data-driven decisions.
Marketing & Sales Executive
SNN Builders Pvt Ltd, India
02.2016 - 06.2019
- Implemented digital marketing strategies, including social media campaigns, to enhance lead generation efforts, increase brand visibility, and drive revenue generation
- Engaged in outbound outreach efforts, including cold calling, emailing, and social selling
- Nurtured relationships with qualified leads, providing information and addressing their needs
- Collaborated with sales and marketing teams, managed CRM records on salesforce, and generated reports to track and improve the sales pipeline
- Generated revenue through effective social media marketing initiatives, leveraging platforms such as Facebook, Instagram, Twitter, and LinkedIn
- Tracked and analyzed the impact of social media, google ad campaigns on revenue generation, utilizing data-driven insights to optimize strategies and maximize ROI
- Collaborated with cross-functional teams to align social media, Google ad campaigns with sales objectives, ensuring a cohesive approach to revenue growth.
Education
Post Graduation Diploma in Project Management -
Canadore College
04.2021
Post Graduation Diploma in Business Administration -
Algoma University
04.2020
Bachelors in Computer Science -
Vishweshwaraya University of Technology
05.2016
Skills
- Developing and executing integrated digital marketing campaigns
- SEO
- SEM
- Social media
- Influencer marketing
- Influencer identification
- Outreach
- Performance tracking
- Client relationship management
- Communication skills
- Digital media channels
- Search
- Social
- Display
- Using digital marketing tools and platforms
- Google Ads
- Facebook Ads
- Google Analytics
- Sprout Social
- Data analysis
- Reporting capabilities
- Collaborative team player
- Ability to work cross-functionally
Certification
- Inventateq Institution: Digital Marketing Course (2016)
- Google Ads Search Professional Certification
- Google Ads Display Professional Certification
Timeline
Digital Account Strategist
Teleperformance Canada
02.2022 - Current
Digital Marketing Specialist
Lionsher Canada Immigration
11.2020 - 02.2022
Marketing & Sales Executive
SNN Builders Pvt Ltd, India
02.2016 - 06.2019
Post Graduation Diploma in Project Management -
Canadore College
Post Graduation Diploma in Business Administration -
Algoma University
Bachelors in Computer Science -
Vishweshwaraya University of Technology
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