Results-oriented Chief Financial Officer bringing 24 years of experience in subscription-based and media businesses. Strong history of achieving both financial and non-financial business goals with effective controls and planning.
Transformational leadership (management of restructuring, digital transformation, process improvement, team mobilization) for multiple organizations resulting in successful mergers and acquisitions (M&A).
Work History
Fractional Chief Financial Officer
CFO Hubb Services Inc.
01.2024 - Current
Developed strategic financial plans to support company growth and achieve long-term objectives.
Collaborated with executive leadership to establish budgetary guidelines and allocate resources efficiently across the organization.
Increased cash flow by optimizing working capital management and reducing outstanding receivables.
Enhanced profitability with cost reduction initiatives, such as renegotiation of supplier contracts and process improvements.
VP Finance
Immervision Inc.
01.2023 - 10.2023
Serve as chief financial leader to oversee all fiscal and fiduciary responsibilities of the organization in preparation for company’s hyper growth commercialization in multiple geographies as the company transitions from a primarily R&D to commercial operation
Full P&L ownership, accurate financial control, strategic planning through effective FP&A and industry knowledge, including financial modelling for four-year planning LRP
Lead strategic planning discussions, building robust financial framework, spearhead IPO readiness preparation
Streamlined operations, wrote procedure documents and implemented efficiencies and training.
Hired and managed employees to maximize productivity while training staff on best practices and protocols.
VP Finance
OneLocal.com (Gata Labs Inc.)
10.2021 - 01.2023
Serve as chief financial leader for Series B fundraising and investor relations for Series A, Bridge and convertible loan funding
Full P&L ownership, accurate financial control, strategic planning through effective FP&A and industry knowledge, including financial modelling for four-year planning LRP
Established framework and built the financial models to empower all department heads to make informed decisions of future cashflows and spends
Training junior team members on how to provide appropriate FP&A in context and how to be business partners to the organization.
Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
Finance Director
Sony Pictures Entertainment (SPE Networks – Asia “SPTNA”)
05.2019 - 10.2020
Served as chief financial leader for due diligence and smooth divestiture of Networks Asia, building robust financial model to negotiate purchase price for the sale
Ensured all legal, financial, tax, HR-related aspects of the sale across multiple geographies were closed properly, ensuring smooth transition to new owners
Led global team of 15 and served as an experienced senior team member as Finance lead and project management of Sony Networks business segment sale
Production: Successfully managed accounting, analysis and financial risks of “Asia’s Got Talent” consisting of three series, 30 episodes, broadcast in 15 countries.
Monitored budget and revenue trends, compiling reports for company leadership to inform decision-making.
Executive Director
Bizy Hive FZ LLE
11.2016 - 05.2019
Successfully established trusting relationship with Clients in very short timeframe to become a business partner to clients to deliver projects in FP&A, transformation & efficiency
Created strategy on franchising model, created effective presentation to attract investors / funding
Implemented FP&A function and translated complex analysis into actionable recommendations to senior management
Resulted in focus on profitable business segments
Production: Financial assessment of multiple productions including successfully collaborated with Sesame Street on the creation and studio co-production of Zari which is a six-year-old Afghan girl Muppet (Baghch-e-Simsim)
Wrote and implemented the Standard Operating Procedure (“SOP”) which led to more robust compliance requirements, efficient project viability assessments and increased success rates.
Built relationships with donors, government officials and other organizations to secure funding and support for organization.
Corporate Planning / Commercial Finance Director
OSN (Gulf DTH FZ LLC)
04.2007 - 11.2016
Served as chief financial lead on all M&A and JV initiatives
In-depth and helicopter view of all FP&A (strategic and tactical) business initiatives, contract negotiations, ensuring alignment of various internal stakeholders to CEO and Shareholders’ vision
Provide training and be an expert on financial modelling and deal analysis
Led team of seven through complex multi-billion-dollar merger of Orbit and Showtime
Chief financial lead from start to finish for Pehla acquisition along with multiple evaluation of other potential investments, including JVs to determine strategic fit and transaction price / viability
Effectively managed business integration (systems, financials and operations) post-merger / acquisition, ensuring optimal tax structure and full advantage of newly combined entities
Productions: Assessed, managed accounting, analysis and financial risks
Led and prepared all Board presentation using exceptional PowerPoint and Excel skills
Established the Finance Framework through effective business partnerships with department heads.
Set clear departmental objectives and developed effective strategies to achieve targeted goals.
Monitored budget and revenue trends, compiling reports for company leadership to inform decision-making.
Finance and Administration Director
ComGuard FZ LLC
08.2006 - 04.2007
Provided insightful financial analysis and management information to the regional Board including reviewing performance measures to drive accelerated growth
Built FP&A function providing monthly analysis and reporting requirements for the various teams.
Finance Officer
Emirates Airlines
07.2004 - 08.2006
Developed an efficiency tool to track and evaluate Outstation financial risks which allowed trend analysis and resulted in a global overview of the business (vs only one office / report at a time).
Generated financial and operational reports to assist management with business strategy.
Finance & Administration Manager
Juvenile Diabetes Research Foundation
08.2000 - 08.2003
Led the FP&A function for the province of Quebec
Increased funding available for research by improving efficiencies in project costs.
Completed clerical and data entry tasks to optimize financial procedures.