Liam Carpenter
SF Bay Area
Summary
D1 men's tennis student-athlete with a major in marketing and a minor in Data Science. Proven skills in time management, leadership, and critical thinking. Seeking to leverage academic knowledge and athletic discipline in a summer marketing internship.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Intern
RHA
Moraga
09.2025 - 12.2025
- Spearheaded a digital marketing campaign promoting 10+ on-campus events, resulting in an increase of 100+ sign-ups per event, strengthening brand awareness and student engagement
- Served as the Project Manager for cross functional teams to ensure deadlines and alignment
Tennis Professional
Bay Club Ross Valley
Kentfield
05.2025 - 10.2025
- Led the delivery of high-volume tennis instruction through the planning and execution of 10+ private and group lessons daily, supporting athlete development while maintaining operational excellence
- Managed member engagement and program promotion initiatives to increase participation in tennis clinics, events, and instructional programming
Social Media Marketing Manager
Bay Area Ball Players
Moraga
12.2024 - 05.2025
- Functioned as Campaign Operations lead for social media growth initiatives, overseeing campaign execution, content scheduling, and performance optimization, scaling the organization's digital presence to 2,500+ within six months
- Owned content production and brand storytelling strategy, managing end-to-end creation, editing, and distribution of 75+ high-quality training videos, averaging 1,200 views per post, while analyzing engagement metrics and audience trends to continuously optimize content performance
Activities and Event Coordinator
Aegis Living
Moraga
08.2024 - 01.2025
- Served as a Community Experience Lead for resident engagement, directing the planning, scheduling, and delivery of Bi-weekly wellness and activity programs for 50+ residents to support physical, cognitive, and social well-being
NCAA Division 1 Men's Tennis Team
SMC Athletics
Moraga
08.2023 - 01.2025
- Operated as a high-performance student-athlete, committing 20+ hours per week year-round to training, competition, performance analysis, and team development while maintaining a strong academic record
- Executed in a results-driven, collaborative team environment, demonstrating discipline, accountability, and sustained performance under competitive and time-constrained conditions
Education
B.S. - Marketing
Saint Mary's College of California
Moraga, CA05.2027
Skills
- Microsoft Suite
- IBM SPSS
- Social Media Analytics
- A/B testing fundamentals
- KPI tracking and performance metrics
- Inbound Marketing
Certification
- Canva Graphic Design Essentials
- Canva Marketing Certification
- Hubspot Inbound Marketing Certification
- Google Ad Search Certification
Projects
- Applied Market Research, Contra Costa Food Bank, Designed and led focus group to analyze motivations and barriers for volunteering at the Contra Costa Food Bank under the guidance of Prof. Nabanita Talukdar, Curated and Recommended a marketing strategy sharing key findings with a brand ambassador of the food bank to improve volunteer participation
- Integrated Marketing Communications, Apple Inc., Developed an integrated marketing communications plan for a mock product launch overseen by Prof. Kelly Wilson, leveraging market analysis, audience segmentation, and competitive insights to shape positioning, messaging, and a coordinated traditional and digital campaign strategy
Timeline
Marketing Intern
RHA
09.2025 - 12.2025
Tennis Professional
Bay Club Ross Valley
05.2025 - 10.2025
Social Media Marketing Manager
Bay Area Ball Players
12.2024 - 05.2025
Activities and Event Coordinator
Aegis Living
08.2024 - 01.2025
NCAA Division 1 Men's Tennis Team
SMC Athletics
08.2023 - 01.2025
B.S. - Marketing
Saint Mary's College of California