Summary
Overview
Work History
Education
Skills
OBJECTIVE
QUALIFICATIONS
Websites
Timeline
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Lia Monteferrante

Vancouver

Summary

Through creative marketing and original campaigning, I help companies achieve what they didn't think was possible. I do this by connecting people across multiple professions to build a stronger, more sustainable, creative workflow and content development strategy. I pride myself on strong interpersonal skills and my desire to learn from new opportunities.

Overview

8
8
years of professional experience

Work History

Founder, Creative Director

Miré Creative
07.2019 - Current

Miré strives to satisfy all creative needs by transitioning ideas out of the "cloud" world and into the real world.

  • Manage campaigns with specific focus in order to meet customer needs and creative visions
  • Work with teams to accelerate ideation and surpass expectations though strategic collaborations
  • Establish strategy to achieve superior results in multiple industries
  • Grow clientele reach through innovative social media, web development and digital content creation
  • Build team strength with strategic planning, innovative exercises, and efficient communication
  • Develope strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth
  • Create organization's mission and vision statements for use by employees
  • Identify business development challenges and customer concerns for proactive resolution
  • Conduct target market research to scope out industry competition and identify advantageous trends
  • Create and monitor promotional approaches to increase sales and profit levels
  • Analyze industry trends and tracked competitor activities to inform decision making
  • Formulate and executed strategic initiatives to improve product offerings

Co-Founder, Creative Director

Agency X Company
09.2017 - 07.2019
  • Ideated, developed and created Agency X's vision and company direction
  • Hired 3 employees and developed an extensive roster of content curators/ developers
  • Co-constructed a marketing strategy and secured a $10 million capital raise for Intus Group
  • Ideated and developed Agency X's social media presence and animation curation
  • Developed all digital advertising for clients and Agency X
  • Built logo designs, website designs, and company brand guidelines for clients
  • Directed and executed sales outreach, implementation of project management software

Executive Director

RENDRD Magazine
08.2016 - 01.2018
  • Public Relations - Created outstanding brand awareness - Coordinated promotional events & showcased over 20 shows that featured RENDRD as a brand
  • Generated lasting, positive impressions for customers & clients - Developed strong relationships, particularly with local brands and artists
  • Managed 30 person team and assisted on meeting logistics and execution. Directed and developed team-building events and activities
  • Executive Producer of Shambhala Music Festival Documentary 2016
  • Created and managed large marketing events of over 500 people; created and managed music producer panels of up to 3 artists per event
  • Ideated and assistant designed RENDRD's print magazine prototype

Education

Bachelor of Science - Applied Biology

University Of British Columbia
Vancouver, B.C.
2018

Skills

  • Client Relations
  • Creative Executions
  • Campaign Development
  • Digital Media
  • Brand Awareness
  • Brand Strategy
  • Marketing Leadership
  • Social Media Marketing
  • Project Management
  • Strategic Vision
  • Relationship Building
  • Strategic Partnerships

OBJECTIVE

Utilize my extensive expertise in creative direction, strategic brand development, and cutting-edge digital media campaigns to fuel transformative growth and elevate brand performance, ensuring client visions are not only achieved but consistently surpass expectations in the ever-evolving digital landscape.

QUALIFICATIONS

My background combines creative leadership at Miré Creative with entrepreneurial achievements at Agency X and RENDRD Magazine, where I focused on brand strategy, digital innovation, and content centered on community engagement. With a strong foundation in client management, creative project execution, and campaign development, I have a proven track record in leveraging campaigns and a solid grasp of digital media trends. My expertise in brand strategy, team management, and inventive problem-solving enables me to drive impactful growth and elevate brand performance in today’s fast-moving digital environment.

Timeline

Founder, Creative Director

Miré Creative
07.2019 - Current

Co-Founder, Creative Director

Agency X Company
09.2017 - 07.2019

Executive Director

RENDRD Magazine
08.2016 - 01.2018

Bachelor of Science - Applied Biology

University Of British Columbia
Lia Monteferrante