Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
professional highlights
Timeline
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LUIS HUMBERTO ORTEGA CASTAÑÓN

Vancouver,BC

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 12-year career. Tenacious Business Developer / Manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Excel at time management with logical and analytical skills to resolve complex issues suitably.

Overview

12
12
years of professional experience

Work History

Sales Manager

Blackwood Career Apparel
01.2023 - Current
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
  • Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.

Business Development Consultant

Blackwood Career Apparel
08.2021 - 01.2023
  • Increased client base by identifying new business opportunities and developing strategic partnerships.
  • Developed customized solutions for clients, resulting in enhanced customer satisfaction and retention.
  • Streamlined internal processes to improve efficiency, enabling the team to focus on revenue-generating tasks.
  • Conducted market research and analyzed industry trends to inform business development strategies.
  • Negotiated favorable contract terms with clients, maximizing profitability while maintaining strong relationships.

Sales Specialist

Hugo Boss
04.2021 - 08.2021
  • Built strong client relationships through consistent communication and effective problemsolving.
  • Exceeded sales targets by consistently meeting and surpassing monthly quotas.
  • Expanded customer base with targeted prospecting and lead generation efforts.

Sales Advisor/Warehouse

H&M Hennes and Mauritz Inc
01.2020 - 04.2021
  • Increased sales by establishing rapport with customers and identifying their needs.
  • Provided expert product knowledge to customers, leading to informed purchasing decisions and increased satisfaction levels.
  • Trained and mentored new sales representatives.
  • Utilized CRM software to manage customer accounts and track performance metrics.

Sales Associate

The North Face
11.2019 - 01.2020
  • Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
  • Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
  • Contributed to visual merchandising efforts by creating eye-catching displays that showcased products effectively and enticed shoppers to make purchases.

National Sales Manager

R-pac International Corp
04.2019 - 09.2019
  • Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
  • Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
  • Coordinated cross-functional teams for product launches, ensuring timely delivery and market penetration.
  • Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.

Strategic Business Manager

R-pac International Corp
03.2018 - 04.2019
  • Enhanced company growth by identifying new market opportunities and implementing strategic business plans.
  • Led the development of innovative product offerings, positioning the company as a market leader within the industry.
  • Negotiated favorable contract terms with vendors, resulting in significant cost savings for the company.
  • Conducted thorough competitor analysis, identifying key differentiators that positioned the company ahead within its market segment.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.

Business Developer

Avery Dennison
10.2015 - 03.2018
  • Increased client base by identifying new business opportunities and implementing strategic sales approaches.
  • Enhanced company''s market presence by attending networking events, trade shows, and conferences.
  • Conducted extensive market research to identify potential leads and develop targeted marketing strategies.
  • Aligned product offerings with client needs by working closely with product development teams to enhance features and functionalities.
  • Implemented innovative sales tactics to penetrate new markets, expanding the company''s geographical reach.

Exports Key Account Executive

Textiles Leon
10.2011 - 10.2015
  • Boosted customer satisfaction by efficiently addressing and resolving account issues.
  • Strengthened client relationships through proactive communication and tailored solutions.
  • Managed a diverse portfolio of key accounts, maintaining strong professional relationships and high retention rates.
  • Conducted regular account reviews, identifying areas for improvement or optimization and implementing necessary changes accordingly.
  • Assisted in the development of annual sales forecasts for individual accounts as well as aggregated projections at a regional level; provided ongoing analysis of actual results against forecast figures throughout the year.

Education

Diploma - Business Communication Co-op

Greystone College
Vancouver, BC
11.2019

Diploma - Management in Skills Development

LaSalle University
Leon, Mexico
04.2019

Bachelor - International Business

LaSalle University
Leon, Mexico
01.2012

Skills

  • New Business Development
  • Sales Operation
  • Account Management
  • Order Management
  • Staff Management
  • Sales Team Training
  • KPI Tracking
  • Client Relationship Management
  • Bilingual in (Spanish)
  • Analytical Problem Solver
  • Resolution-Oriented
  • Active listening

Accomplishments

    Avery Dennison

    2017 Best Regional Business Developer by exceeding annual goals by 30%+

Languages

Spanish: Native Speaker
Native or Bilingual
English: Advanced
Full Professional

professional highlights

  • Managed a client portfolio of 100+ accounts.
  • Business Development.
  • Development and implementation of KPI's.
  • Cold/warm calling, digital, face to face and trade shows.
  • Key Account Management
  • International / intern auditor, Data entry, CRM, MS office.
  • Logistics / Exports (LCL, FCL, sea & air freight).
  • Conducted cost analysis & development of new suppliers.

Timeline

Sales Manager

Blackwood Career Apparel
01.2023 - Current

Business Development Consultant

Blackwood Career Apparel
08.2021 - 01.2023

Sales Specialist

Hugo Boss
04.2021 - 08.2021

Sales Advisor/Warehouse

H&M Hennes and Mauritz Inc
01.2020 - 04.2021

Sales Associate

The North Face
11.2019 - 01.2020

National Sales Manager

R-pac International Corp
04.2019 - 09.2019

Strategic Business Manager

R-pac International Corp
03.2018 - 04.2019

Business Developer

Avery Dennison
10.2015 - 03.2018

Exports Key Account Executive

Textiles Leon
10.2011 - 10.2015

Diploma - Business Communication Co-op

Greystone College

Diploma - Management in Skills Development

LaSalle University

Bachelor - International Business

LaSalle University
LUIS HUMBERTO ORTEGA CASTAÑÓN