LEYI (HANA) CAI
Toronto,ON
Overview
3
3
years of professional experience
Work History
Marketing Assistant
Ample Development Group
05.2024 - 08.2024
- Led and developed website content creation and optimization by integrating creative design, detailed content writing, and visual strategies using Canva and Squarespace, resulting in increased user engagement and visibility within two months
- Developed and executed comprehensive social media and marketing strategies, and copywrote engaging social media posts for Instagram, Facebook, and Xiaohongshu
- Led comprehensive market research and competitive analysis on top industry competitors using SWOT analysis and market segmentation, identifying 15% untapped market opportunity
Financial Analyst
Affinity Capital Management Inc.
02.2023 - 03.2023
- Conducted in-depth market research using Google Forms with over 50 newcomers for knowledgeable insights and collected each service need into Excel sheets, and finalized three supportive training plans based on the analyzed results
- Identified challenges and barriers of newcomer/customer during first year of settlement and provide corresponding assistance, leading to a 30% improvement in customer satisfaction
- Generated three financial training plans, custom-tailored to address the specific needs of distinct newcomer segments, resulting in over 20 new participants enter the program
Marketing Intern
China Everbright Bank
05.2021 - 08.2021
- Gained general insights regarding credit cards and related product by analyzing customer data and market trends, and collaborating with the sales manager to promote card issuance
- Negotiated and signed contracts with 7 credit card partners, and actively participated in the monthly inspection and maintenance of cooperative merchants in the business districts
- Assisted in planning and executing on-site credit card promotional activities, while concurrently contributing promotional contents for social media posts and emails, led to an 25% increase in click through rates and customer engagement in social media promotions
Education
Master of Marketing -
York University, Schulich School of Business
Toronto, ON08.2024
Bachelor of Commerce - Marketing & Information System
McMaster University, DeGroote School of Business
Hamilton, ON05.2023
Skills
- Market Research
- Time Management
- Team Collaboration
- Digital Marketing
- Customer Engagement
- Marketing campaigns
- Social Media Marketing
- Detail Oriented
- Social Media Management
- Customer research
- Project Management
- Website Management
Languages
English
Chinese (Cantonese)
Chinese (Mandarin)
Timeline
Marketing Assistant
Ample Development Group
05.2024 - 08.2024
Financial Analyst
Affinity Capital Management Inc.
02.2023 - 03.2023
Marketing Intern
China Everbright Bank
05.2021 - 08.2021
Master of Marketing -
York University, Schulich School of Business
Bachelor of Commerce - Marketing & Information System
McMaster University, DeGroote School of Business
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