Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
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Leticia Schaeffer

Santa Barbara

Summary

Seasoned marketing professional with expertise in corporate events, communications, and channel marketing across reseller partners, solution providers, distributors, and DMRs. Delivered high-impact campaigns and large-scale events that boosted customer engagement and retention while achieving measurable outcomes, such as a 65% event show rate and 190+ executive meetings at SuiteWorld. Recognized for streamlining communications, optimizing budgets, and creating memorable customer experiences that strengthen relationships and support business growth.

Overview

19
19
years of professional experience

Work History

Sr. Manager, AMO Marketing

ORACLE NETSUITE
01.2023 - Current
  • Delivered 10 Learning Lab roadshow events per quarter, achieving a 65% show rate and creating valuable learning opportunities that drove customer engagement.
  • Executed comprehensive event communications strategy—including email campaigns, newsletters, social media, instant messaging, and landing pages—while optimizing internal visibility through Seismic and SharePoint as the central hubs for resources.
  • Orchestrated two high-profile SuiteWorld projects:
  • Customer Reception: Planned and executed a 2,000-attendee event at Drais Nightclub’s rooftop in Las Vegas, delivering a memorable experience that elevated customer satisfaction and strengthened relationships.
  • Private Meeting Rooms: Coordinated ~190 customer meetings, enabling executives and staff to engage strategically with clients and prospects in a professional, seamless environment.
  • Strengthened relationships via NetSuite’s 49ers suite at Levi’s Stadium, hosting ~20 key customers and prospects per home game.

Sr. Channel Marketing Manager

ORACLE NETSUITE
01.2021 - 01.2023
  • Supported 60+ emerging partners, collaborating with the RCM team to drive partner growth and success by developing joint marketing plans that identified effective channels to promote Oracle’s products and services.
  • Built strong partner relationships through training, guidance, and bi-weekly strategy calls.
  • Enabled partner advancement, helping many achieve established partner status within two years.

Sr. Channel Marketing Manager

CURVATURE
01.2019 - 01.2020
  • Joined the Curvature Channel Team at inception, designing and implementing all marketing elements of the new Channel Program.
  • Launched Partner Web Portals in NA and EMEA within three months, providing centralized access to resources and tools for partners.
  • Developed the Channel Partner Playbook and a full suite of marketing materials—including co-branded campaigns, presentations, emails, and end-user collateral—to enable partners to confidently market and sell Curvature solutions.

Channel Marketing Manager

QUANTUM CORPORATION
01.2007 - 01.2018
  • Managed $3M marketing budget, executing programs that increased brand awareness and expanded market share.
  • Created targeted campaigns for reseller partners, direct marketers, and distributors, driving measurable sales pipeline impact.
  • Developed co-brandable toolkits (emails, social media templates, collateral, WebEx videos) to boost partner engagement and conversions.
  • Led regional and corporate events, managing all logistics from planning through execution.
  • Eliminated $1M annual demo inventory loss by implementing a partner tracking system.
  • Produced sales training materials to enhance internal teams’ ability to position joint solutions with technology partners.

Education

Bachelor of Arts - Marketing, College of Business and Public Administration

California State University
San Bernardino, CA

Skills

  • Channel Marketing Corporate Events Sports Marketing
  • Proficient in English and Spanish

Websites

Affiliations

  • Ocean Hills Homeowners Association Board Member, Secretary, 2016 – Present
  • Schaeffer Classic 3-on-3 Basketball Tournament, Multiple Sclerosis Fundraiser, Co-Chair, 1995 – Present

Timeline

Sr. Manager, AMO Marketing

ORACLE NETSUITE
01.2023 - Current

Sr. Channel Marketing Manager

ORACLE NETSUITE
01.2021 - 01.2023

Sr. Channel Marketing Manager

CURVATURE
01.2019 - 01.2020

Channel Marketing Manager

QUANTUM CORPORATION
01.2007 - 01.2018

Bachelor of Arts - Marketing, College of Business and Public Administration

California State University

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Leticia Schaeffer