Leticia Santos

Strategic and creative marketing professional with 4 years of experience in brand positioning, competitive analysis, and end-to-end brand development. Expert at transforming market insights into compelling brand narratives that resonate with target audiences and differentiate companies in competitive markets. Proven track record leading the creation of high-impact assets—including websites, presentations, and proposals—that align visual identity with strategic messaging for consistent and memorable brand representation. Skilled in developing persuasive marketing and business development materials that drive client acquisition and accelerate brand growth. Collaborative team player with keen attention to detail and a passion for building standout brands.

• Drove brand growth by developing a new brand presence, visual identity and ensuring cohesive messaging across all channels.
• Designed organic posts and ad creatives for the company’s LinkedIn, driving follower growth from approximately 1,000 to 5,500.
• Created and refined sales materials to support new strategic initiative of partnership development, contributing to a 2% increase in company revenue.
• Developed and delivered targeted marketing assets to support prospecting and outreach efforts, resulting in a 57% conversion rate.
• Co-developed and launched a new automotive industry awards program, driving a 200% increase in applicants from year one to year two.
• Designed and implemented creative assets that drove a 100% increase in new sales qualified meeting conversions.

• President, Public Relations Student Society of America (PRSSA), Oakland University
• Strategically delegated executive board responsibilities by aligning tasks with each member’s strengths and talents.
• Directed chapter strategy and operations, driving significant membership growth and coordinating record-breaking event attendance.
• Led the chapter to award-winning success, earning the opportunity to represent at the National Leadership Assembly in Arizona as president and present best practices for growth and development.
• Elevated chapter visibility and reputation through strategic events and member engagement, securing prestigious honors including the Star Chapter Award, the Teahan Award, and two Golden Key Awards.