Summary
Overview
Work History
Education
Skills
Timeline
Generic

Leticia Garcia

Los Angeles

Summary

Dynamic Traffic Manager with a proven track record at KWHY/KBEH, adept in enhancing scheduling efficiency and reducing errors by overhauling workflows. Excelled in coordinating with Sales, Programming, and Production, showcasing exceptional communication skills and a solid understanding of broadcasting. Renowned for analytical thinking and problem-solving, ensuring optimal commercial placement and adherence to advertiser requirements.

Overview

18
18
years of professional experience

Work History

Traffic Manager

KWHY/KBEH
08.2017 - Current
  • Oversee and ensure accuracy in program schedules and commercial logs.
  • Manage the placement of commercial inventory for optimal separation and adherence to advertiser requirements.
  • Resolve conflicts in scheduling, such as displaced spots or product clashes, in coordination with Sales.
  • Supervise and finalize daily logs, ensuring all inventory is scheduled and ready for transmission deadlines.
  • Ensure timely submission of logs to Master Control, adhering to promo and programming schedules.
  • Serve as the primary communication link between departments, including Ad Sales, Programming, Production, and Master Control, to address traffic concerns.
  • Collaborate with Marketing and Production teams to schedule promotional content.
  • Manage timelines for special projects, such as on-air stunts, themed programming, and promotional events.
  • Proactively identify inventory shortages or potential scheduling conflicts and develop solutions.
  • Analyze flight schedules and deadlines to ensure spots are placed accurately within designated timeframes.





Continuity Director

93.5 KDAY
06.2007 - 08.2017
  • Manage commercial copy and schedule accordingly
  • Contact advertising agencies to request commercial copy and traffic instructions
  • Accurately input new traffic instructions and revisions
  • Work with sales department to ensure schedules air correctly
  • Assign priority codes to contracts
  • File all purchase/ insertion orders
  • Schedule daily commercial logs while maximizing revenue
  • Post daily commercial logs
  • Reconcile commercial logs
  • Prepare and maintain reports
  • Process weekly affidavits
  • Assist in solving billing discrepancies





Education

. -

The Academy of Radio & Television Broadcasting
Huntington Beach, CA
01-2006

Skills

  • Excellent communication skills and the ability to articulate ideas to all levels of management with confidence, to facilitate necessary changes
  • Experience trafficking and handling Clearance for national and local broadcast networks
  • Organized and detailed manager of people and resources
  • Solid understanding of broadcasting as it relates to Sales, Traffic, Production and Accounting
  • Conceptual and analytical thinking
  • Ability to work well against deadlines
  • Self-motivated and detail-oriented with excellent problem-solving skills
  • Able to prioritize and manage multiple tasks under pressure
  • Flexible and quick learner, open to adapting workflows as necessary

Timeline

Traffic Manager

KWHY/KBEH
08.2017 - Current

Continuity Director

93.5 KDAY
06.2007 - 08.2017

. -

The Academy of Radio & Television Broadcasting

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Leticia Garcia