Highly focused sales and marketing professional with solid background in driving revenue growth and implementing strategic marketing initiatives. Known for fostering collaborative team environments and consistently achieving target goals. Excels in adaptive planning and leveraging market insights to maximize impact.
Sales and marketing leader with proven success driving revenue growth and brand recognition. Skilled in strategic planning, market analysis, and digital marketing. Strong team collaborator with focus on achieving results and adapting to changing business needs. Known for effective communication, innovative problem-solving, and building strong client relationships.
Goal-oriented manager with distinguished experience in hotel industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
19
19
years of professional experience
Work History
Director of Sales and Business Development
Holiday Inn Express & Suites Calgary Airport Trail NE
02.2017 - Current
Established new business partnerships by identifying potential clients and presenting tailored solutions.
Optimized lead generation process through data-driven targeting methodologies, increasing conversion rates significantly.
Built sales opportunity pipeline through targeted and subliminal prospecting methodologies.
Trains Staff and plans incentives for any sales initiative or promos
Give directives to all the general managers for new initiatives
Strengthened internal communication practices between Sales, Marketing, and Operations departments for seamless collaboration on initiatives.
Trained junior sales staff on best practices in pipeline management, consultative selling techniques, negotiation tactics resulting in accelerated career progression.
Created compelling business case for big accounts to be on the preferred list in Lanyon
Negotiated favorable contract terms with vendors for cost-effective procurement of essential resources needed for business operations.
Meets with the general manager every week to see the progress of sales leads
Increased sales revenue by developing and implementing strategic sales plans and forecasts.
Join revenue calls with the managers once every month to strategize goals and achieve goals in a timely manner
Led team to exceed sales targets through effective coaching, performance management, and motivation techniques.
Reported on leads, sales opportunities, progress and activity, informing weekly forecasts and monthly pipeline development.
Managed team of sales representatives, providing guidance, coaching and support.
Managed cross-selling hotels to successfully execute complex projects in line with client expectations.
Built relationships with customers and community to establish long-term business growth.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Managed accounts to retain existing relationships and grow share of business.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Organized promotional events and interacted with community to increase sales volume.
Managed revenue models, process flows, operations support, and customer engagement strategies.
Sales Representative
Hotel Arts Group
10.2015 - 11.2016
Handled proposals and inquiries when managers are away
Exposed to handling corporate, association, entertainment and corporate group market segments
Knowledgeable in Lanyon, Cvent, Tour Connection, Opera PMS and Sales and Catering side and all the RFP processes
Managed wide variety of customer service and administrative task to resolve customer issues quickly and efficiently
Handles all incoming and outgoing mail inquiries
Made copies, sent faxes and handled all incoming and outgoing correspondence
Served as central point of contact for all outside clients and disseminate information to the direct person
Monitors, updates payroll and salary for the Sales department
Properly routed agreements, contracts through the signature process, makes invoices and process follow up for payment due for accounting purposes
Type/ Creates corporate letter for companies and corporate contracts
Conducts showing of the property for any client or walk-ins to create sales
Diligently and promptly answer inquiries via phone or in person
Organize meetings and coordinate to the specific department
Maintain and input all information's for any group information in the system
Designed electronic file systems and maintained electronic and paper files
Wrote reports and correspondence from dictation and maintain the minutes of the meeting
Dispersed incoming mail to correct recipients throughout the office
Managed booking links and information sheets to clients
Volunteer - Member Services
YMCA
01.2019
Volunteer every Friday
Greets clients with a sincere smile upon check-in
Monitors the security screen
Assist guest with phones and other concerns
Sales and Events
Ramada Plaza Downtown Calgary
07.2012 - 10.2015
Managed wide variety of customer service and administrative task to resolve customer issues quickly and efficiently
Handled all incoming and outgoing mail inquiries
Made copies, sent faxes and handled all incoming and outgoing correspondence
Conducts hotel sites when needed for prospective businesses and clients
Created PowerPoint presentations used for business development
Properly routed agreements, contracts through the signature process, makes invoices and process follow up for payment due for accounting purposes
Makes gift certificates for special request in a timely manner
Types corporate letter for companies and corporate contracts
Conducts showing of the property for any client or walk-ins to create sales
Diligently and promptly answer inquiries via phone or in person
Ensures smooth check-in and do some follow up for any guest or groups that needs to be handled
Organize meetings and coordinate to the specific department
Helps the front desk whenever needed
Maintain and input all information's for any group information in the system
Designed electronic file systems and maintained electronic and paper files
Wrote reports and correspondence from dictation and handwritten notes
Managed rate loading in Opera and process new rate codes through GDS
Knowledgeable in Cvent, Lanyon, Tour Connection and all the RFP processes
Front Desk Officer
Ramada Plaza Downtown Calgary
04.2009 - 07.2012
Courteous Front Desk Agent adept at balancing multiple tasks and priorities seamlessly while delivering the highest level of customer service
Have been given award certificates for garnering 100% for the signature call (Mystery Shopper's program) for almost 2 consecutive years
Redirect phone calls answer all hotel inquiries and process email in a timely manner
Makes reservations for the guest for their stay using Opera system
Always greeted guest with a smile and make them feel welcome
Delivered prompt, accurate and excellent customer service
Worked as a team member performing cashiering duties which includes balancing and cashing out
Expressed appreciation and invited customers to return to our hotel
Managed quality communication, customer support and product representation for each guests
Reservation supervisor
Sofitel Philippine Plaza - Accor
10.2008 - 04.2009
Made reasonable procedure exceptions to accommodate unusual customer requests
Demonstrated mastery of customer service call script within specified time frames
Promptly, politely and accurately handles all telephone reservations according to corporate standards
Handles all incoming reservations faxes/correspondence and processes them within the same day the reservations are received
Maintained a high score for the mystery shopper every month
Meshes updates and checks accuracy and completeness of all reservations and attends to guest request in the Fidelio System
Up sells accommodations and well versed in overall reservations procedure in the hotel
Restaurant Service/ Consultant Manager
Club Noah Isabelle
02.2006 - 09.2008
Conducted daily pre-shift and weekly departmental meetings to ensure organizational efficiency
Scheduled and directed staff in daily work assignments to maximize productivity
Efficiently resolved problems or concerns to the satisfaction of all involved parties
Continually monitored restaurant and took appropriate action to ensure food quality and service standards were consistently met
Assigned tasks and oversee the direction of employees to ensure compliance with food safety procedures and quality control guidelines
Developed and maintained exceptional customer service standards
Conducts monthly awards for staff motivation
Part time Host
Ruth's Chris Steak House
10.2012 - 11.2016
Greets guest with a sincere smile
Providing accurate wait times and escorting customers to the dining and bar areas
Have solid organizational and people skills to make sure our guests have a positive dining experience from the moment they arrive till their departure
Multitask if needed
Arrange special request e.g
Birthdays, anniversary
Education
Bachelor of Science - Hotel and Restaurant Management
ST. PAUL UNIVERSITY
01.2000
Certificate - Hospitality Study Tour Program
SOUTH BANK INSTITUTE OF TAFE QUEENSLAND
Brisbane, QLD
01.1999
Skills
Microsoft Office Proficiency
Adobe Software Proficiency
Adobe Photoshop Proficiency
Client Relationship Building
Sales Leadership
Proposal Development
Contract Management
Customer Support Specialist
Customer Relationship Management
Efficient Data Management
Document Organization
Event Coordination
Organizational Administration
Prospective Client Outreach
Salesforce
Presentation Design
Sales
Client Account Management
Call Center
Customer Care
Customer Service
Microsoft Office Proficiency
Front Desk Management
CRM
Excel
Inventory Management
Management
Sales Support
Negotiation
Guest Services
Branding
Business Development
Self-motivated
People-oriented
Detail-oriented
Service-oriented
Dedicated team player
Adaptability and responsiveness
Superior organizational skills
Staff training
Adept multi-tasker
Courteous and helpful
Languages
English
Military Service
Citizens Army Training, Philippines, S2- Adjutant
Affiliations
M2Z Filcan Active Social Club - Non for Profit Organization
Interests
Mindfulness Practices
Regularly practice mindfulness and meditation for overall wellness
Passionate about balancing physical health with mental and emotional wellness
I participate in various sports activities for physical activity, camaraderie, and personal growth such as Zumba and working out
Hiking
Stand-up Paddleboarding (SUP)
Volunteering
Enjoy hobbies that combine physical activity with outdoor exploration
Getting involved in local advocacy groups to promote positive change in the community
Road Trips
Participating in cooking contests and challenges to showcase culinary skills and creativity
Dance
Music
Timeline
Volunteer - Member Services
YMCA
01.2019
Director of Sales and Business Development
Holiday Inn Express & Suites Calgary Airport Trail NE
02.2017 - Current
Sales Representative
Hotel Arts Group
10.2015 - 11.2016
Part time Host
Ruth's Chris Steak House
10.2012 - 11.2016
Sales and Events
Ramada Plaza Downtown Calgary
07.2012 - 10.2015
Front Desk Officer
Ramada Plaza Downtown Calgary
04.2009 - 07.2012
Reservation supervisor
Sofitel Philippine Plaza - Accor
10.2008 - 04.2009
Restaurant Service/ Consultant Manager
Club Noah Isabelle
02.2006 - 09.2008
Certificate - Hospitality Study Tour Program
SOUTH BANK INSTITUTE OF TAFE QUEENSLAND
Bachelor of Science - Hotel and Restaurant Management
ST. PAUL UNIVERSITY
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