Leslie Snipes
Los Angeles,CA
Summary
Innovative marketing leader with a proven track record in developing standout content strategies, influencer campaigns, and multi-channel brand experiences. Skilled at driving engagement, launching products, and increasing brand visibility through compelling storytelling.
Overview
6
6
years of professional experience
Work History
DIRECTOR OF MARKETING
Believe Limited
01.2024 - Current
- Within 12 months, achieved over a 180% increase in podcast views engagements, and audience growth across flagship brands including a celebrity interview podcast and podcast network featuring client sponsored content by overhauling content strategies and optimizing audience engagement
- Developed and executed digital paid ad campaigns for podcast releases, significantly enhancing episode visibility and engagement metrics
- Launched global media campaigns, encouraging screenings, workshops, and discussions to foster community engagement around hemophilia and rare diseases
- Lead social media strategies across Instagram, TikTok, Facebook, and LinkedIn, achieving increased brand visibility and growth through storytelling, refreshed visuals, and targeted content for both clients and internal organization
- Secured high-profile and celebrity guests with significant followings to amplify podcasts' reach
- Directed impactful campaigns for clients, positioning company as a trusted creative partner
- Secured 6 high profile industry award nominations and achieved 3 wins, including recognition at the Fierce Pharma Marketing Awards and awards for client work
- Led the rebranding initiative in collaboration with an outside communications agency, managing the entire process to ensure alignment with company's mission, brand identity, and creative direction
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Worked with cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
SOCIAL MEDIA MANAGER
UCLA
01.2022 - 01.2024
- Grew social media channels by over 200% across Instagram, Facebook, and Twitter through targeted strategies, creative campaigns, and audience engagement initiatives
- Created 5+ viral campaigns that generated millions of impressions, significantly increasing brand visibility and audience interaction
- Led 15+ large scale marketing campaigns, driving event attendance, admissions interest, and student participation by over 30%
- Launched the UCLA Influencer Ambassador Program, recruiting 50+ student and alumni influencers to amplify the university's messaging and reach
- Managed content calendars and coordinated realtime coverage of 20+ key events, boosting engagement during and after events by 30% year-over-year
- Improved campaign performance by 35% through data driven analysis of key metrics and continuous optimization efforts
- Collaborated with 10+ university departments to align social media initiatives with broader marketing goals, ensuring consistent and impactful messaging
SENIOR SOCIAL MEDIA AND COMMUNITY MANAGER
Loot Crate
01.2021 - 01.2022
- Develop content plans and initiatives
- Connect with influencers and brands such as Warner Bros, Hasbro, Disney, Marvel, Viacom to develop and execute co-marketing strategies
- Create engaging content for all platforms, including blog pieces, articles, social media posts, and videos
- Engage with online community and respond to comments and requests
- Analyze web traffic and relevant community metrics
- Relay community feedback and devise and implement community communication initiatives
- Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency
CREATIVE COORDINATOR
Visit Ventura
01.2019 - 01.2021
- Produce and film creative marketing videos including short documentary, advertisement, web series, and promotional material
- Manage social media pages including Instagram, Facebook, Twitter, and YouTube
- Manage and update company website in Wordpress utilizing html and css
- Build and launch Facebook, Instagram, and YouTube Ad campaigns from content creation to ad implementation
- Analyze and report social analytics including Google Analytics, Facebook and Instagram Insights, Twitter Analytics, and YouTube Analytics
- Edit various documentary series, ads, animated videos in Adobe Creative Suite, Final Cut Pro, Avid
- Operate drones and generate drone photography and footage (DJI Phantom 4, Mavic Air)
- Produce and perform photoshoots for company products including in studio, lifestyle, and with models
- Edit images in Adobe Lightroom and Photoshop
- Create print and photo ads in Adobe Illustrator and Photoshop
- Brainstorm new creative marketing ideas such as social ads, videos, etc
- Liaison with various clients, vendors, and political figures for creative purposes
CONTENT CREATOR AND SOCIAL MEDIA MANAGER
The Mahalo Agency
08.2019 - 12.2020
- Manage social media pages such as Instagram, Facebook, and YouTube including daily posting and engagement
- Brainstorm new content ideas
- Create content for social pages and ads
- Repurpose and edit previous content for new posts and ads
- Film and photograph new content each month
Education
Bachelor of Arts - Film
California Statue University, Northridge
Northridge05-2020
Skills
- Content strategy
- Partnership Development
- Marketing Analytics
- Creative Direction
- Influencer Marketing
- Branding
- Content Creation
- Marketing Campaign Development
- Analytics and SEO
- Podcast Marketing
- Paid Marketing
- Social Media Strategy
Accomplishments
Produced multiple viral videos, including one that surpassed 8.9 million views, significantly boosting brand awareness and audience engagement.
Drove a 200% increase in subscription sales at Loot Crate through influencer strategy and community-first content.
Developed and launched UCLA’s first Influencer Ambassador Program, increasing student engagement and brand recognition.
Finalist, Fierce Pharma Marketing Awards for Beyond Our Blood, a DEI-focused patient engagement campaign.
Finalist, Agency of the Year – Led and submitted the award application on behalf of the company.
Secured multiple award wins across six submissions for high-impact campaigns, branding, and storytelling—personally led the application process.
Increased podcast performance by 180% across multiple podcast shows through targeted paid media, social strategy, and content innovation.
Created and executed full-funnel marketing strategies for 7+ rare disease-focused podcast and video brands.
Timeline
DIRECTOR OF MARKETING
Believe Limited
01.2024 - Current
SOCIAL MEDIA MANAGER
UCLA
01.2022 - 01.2024
SENIOR SOCIAL MEDIA AND COMMUNITY MANAGER
Loot Crate
01.2021 - 01.2022
CONTENT CREATOR AND SOCIAL MEDIA MANAGER
The Mahalo Agency
08.2019 - 12.2020
CREATIVE COORDINATOR
Visit Ventura
01.2019 - 01.2021
Bachelor of Arts - Film
California Statue University, Northridge
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