Summary
Overview
Work History
Education
Skills
Affiliations
Certification
References
Timeline
Generic

LESLIE AVILA

Fremont

Summary

Director with 25 years of experience in pricing and product operations, specializing in operational strategy and financial oversight. Proven track record in team leadership, planning, and managing projects to ensure high productivity and efficient task completion. Strong communication and problem-solving skills enhance team collaboration and drive project success.

Overview

25
25
years of professional experience
1
1
Certification

Work History

FINANCE PRICING DIRECTOR

SGWS
02.2023 - Current
  • Develop and implement business strategies across the company.
  • Analyzing historical data to derive insights into pricing strategies and their impact on profitability and sales volume.
  • Maintaining accurate pricing books and identifying errors on order transmissions.
  • Review reports and dashboards to monitor business performance, identify key strategic considerations, and analyze the financial impact of pricing approaches.
  • Assisting in preparing reports and content for executive discussions.
  • Developing and maintaining models to predict the impact of pricing actions.
  • Defining new business procedures and evaluating resource requirements.
  • Guide and lead a team towards achieving organizational objectives.

FINANCE PRICING MANAGER

SGWS
05.2022 - 02.2023
  • Responsible for managing the pricing process and developing strategic pricing recommendations.
  • Analysis of pricing and product performance, modification of existing offerings, discount optimization, inventory tracking, and customer fill rates, to be presented to senior leadership.

PRICING OPS MANAGER

SGWS
08.2014 - 05.2022
  • Manage statewide pricing team to ensure that incoming requests adhere to company pricing policies.
  • Maintain and archive all pricing requests.
  • Manage product creation and maintenance as required.
  • Liaison between commercial, finance, and warehouse operations to identify and resolve issues.
  • Develop and maintain processes that improve efficiency and accuracy.

EXECUTIVE ADMINISTRATOR

SGWS
07.2007 - 08.2014
  • Provide executive administrative support to two VP General Sales Managers for Northern California.
  • Exhibit a high level of integrity and commitment to maintain confidential information.
  • Develop custom queries for proprietary sales tracking system and compare wine/spirits sales data within select categories, price points, and markets for inclusion in presentations and business reviews.
  • Acquire thorough understanding of company products, policies, practices, and procedures to assist internal/external individuals with inquiries.

COST COORDINATOR

SGWS
12.2005 - 07.2007
  • Responsible for numerous supplier accounts statewide.
  • Maintain data in SAP and analyze cost components to identify possible discrepancies to uphold acceptable and accurate margin structures.
  • Perform clerical duties relating to inventory control, cost analysis and accounts payable.
  • Work with the sales force and GL staff in gross profit analysis and variance.

IMPORT SPECIALIST

SGWS
10.2000 - 12.2005
  • Responsible for the movement of merchandise into the United States in compliance with Federal, State, and local regulations.
  • Contact US Customs for release problems and/or discrepancies of an entry.
  • Attend customs seminars and meetings regarding updates and new regulations as needed.
  • Work with inventory cost team to obtain needed information to ensure payment to suppliers.

Education

BACHELOR OF SCIENCE - BUSINESS MANAGEMENT, Operations & Enterprise Resource Management

CALIFORNIA STATE UNIVERSITY, EAST BAY

Skills

  • Data analysis and governance
  • Process implementation
  • Pricing strategy
  • Team leadership
  • Complexity management
  • Problem solving
  • Change management

Affiliations

  • Network of Executive Women, 2015, current
  • Women of the Vine & Spirits, 2016, current

Certification

  • WSET Level 2 Spirits
  • WSET Level 1 Sake

References

References available upon request.

Timeline

FINANCE PRICING DIRECTOR

SGWS
02.2023 - Current

FINANCE PRICING MANAGER

SGWS
05.2022 - 02.2023

PRICING OPS MANAGER

SGWS
08.2014 - 05.2022

EXECUTIVE ADMINISTRATOR

SGWS
07.2007 - 08.2014

COST COORDINATOR

SGWS
12.2005 - 07.2007

IMPORT SPECIALIST

SGWS
10.2000 - 12.2005

BACHELOR OF SCIENCE - BUSINESS MANAGEMENT, Operations & Enterprise Resource Management

CALIFORNIA STATE UNIVERSITY, EAST BAY

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