An enthusiastic, multidisciplinary professional that is passionate about marketing and business. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Hi, I’m
Leonardo Inoue
Richmond Hill,ON
Summary
Overview
9
years of professional experience
Work History
Smiles First Corporation
Director of Sales and Marketing
07.2022 - Current
Job overview
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Managed sales promotions and marketing strategies on major social media sites.
- Hired, supervised and coached +10 employees on sales strategies to optimize performance.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
Smiles First Corporation
Senior Finance Manager
03.2021 - 06.2022
Job overview
- Trained new and existing staff members in various financial procedures to prepare for job requirements.
- Executed vendor setup and payment, administration of bank accounts and account reconciliations.
- Created documents to display financial reports and data using Oracle NetSuite.
- Managed tracking of 30 dental practices and headquarters expenses.
- Optimized organizational systems for payment collections, AP/AR, deposits and recordkeeping.
Smiles First Corporation
Business Intelligence Manager
12.2019 - 02.2021
Job overview
- Collaborated with Leadership team and Finance departments to respond to questions and concerns regarding project details.
- Produced reports outlining financial data to assist management with making strategic plans and operational decisions.
- Prepared and distributed internal reports and financial statements and coordinated company's audits prior to deadline dates.
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
Smiles First Corporation
Reporting Analyst
04.2018 - 12.2019
Job overview
- Continuously assessed current reporting techniques and developed improvements to boost accuracy.
- Produced quality reports formatted in compliance with data quality standards.
- Utilized in-depth analysis and creative problem solving to troubleshoot reporting issues.
- Maintained accuracy of general ledger and assisted in bank reconciliations.
Bayer AG
Senior Marketing Analyst
09.2014 - 08.2017
Job overview
- Initiated market research studies and analyzed findings.
- Increased brand awareness through targeted initiatives.
- Conducted trend forecasting and analysis.
- Created customized marketing materials to increase product awareness.
Merck Sharp and Dohme
Marketing Analyst
09.2014 - 08.2017
Job overview
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Executed plans and initiatives to increase efficiency.
- Recommended performance improvements based on KPI analysis.
- Increased brand awareness through targeted initiatives.
Education
Higher School of Advertising And MarketingBrazil
MBA from Marketing And Consumer Studies
12.2014
University Overview
The course is aimed at professionals who need to map and analyze consumption habits and insights for decision making.
Higher School of Advertising And MarketingBrazil
BBA from Marketing
06.2012
University Overview
The course is aimed at training professionals through a fundamental understanding of the key sectors of retail and consumer.
Skills
- Sales Statistics Analysis
- Promotions and Marketing Strategies
- Marketing Analytics
- Data and Trend Forecasting
- Brand Development and Marketing
- Performance Metrics
- Project Management Experience
- Social Media Digital Marketing
Additional Information
Additional Information
- Language: PORTUGUESE (Brazilian) NATIVE SPEAKER │ ENGLISH – FLUENT
Timeline
Director of Sales and Marketing
Smiles First Corporation
07.2022 - Current
Senior Finance Manager
Smiles First Corporation
03.2021 - 06.2022
Business Intelligence Manager
Smiles First Corporation
12.2019 - 02.2021
Reporting Analyst
Smiles First Corporation
04.2018 - 12.2019
Senior Marketing Analyst
Bayer AG
09.2014 - 08.2017
Marketing Analyst
Merck Sharp and Dohme
09.2014 - 08.2017
Higher School of Advertising And Marketing
MBA from Marketing And Consumer Studies
Higher School of Advertising And Marketing
BBA from Marketing
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