Summary
Overview
Work History
Education
Skills
Languages
Farming, Showing Clydesdale Horses
Timeline
Generic
LEONARD FRASER

LEONARD FRASER

Pictou County

Summary

Accomplished Territory Manager with a proven track record at Gallagher North America Inc, excelling in sales development and customer relationship management. Leveraged expertise in territory expansion and sales forecasting to consistently exceed quotas, achieving significant business growth. Skilled in team collaboration and leadership, adept at driving performance through strategic sales initiatives and fostering key account loyalty. Seasoned Territory Manager and exceptional sales professional. Decisive team leader and business manager with excellent attention to detail and persuasive communication style. Offering 35 years of experience in sales.

Overview

24
24
years of professional experience

Work History

Territory Manager

Gallagher North America Inc
01.2000 - Current
  • Manage over 40 Dealer accounts within Atlantic Canada territory.
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Expanded territory coverage by strategically identifying and targeting high-potential accounts.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Attended trade shows and industry events to promote company products and services.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Implemented successful sales strategies to drive revenue growth and exceed quarterly quotas consistently.
  • Negotiated contracts skillfully, securing long-term agreements with clients that contributed significantly to revenue growth.
  • Worked with vendors and suppliers to support timely delivery of products and services.
  • Provided insightful feedback on market trends and competitor activities that informed strategic planning decisions at an organizational level.
  • Identified opportunities for upselling and cross-selling, resulting in increased average deal size.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Worked closely with regional distributors to ensure optimal inventory levels were maintained consistently throughout the year – avoiding stockouts or overstock situations.
  • Managed a diverse portfolio of accounts within the territory, adeptly balancing resource allocation and prioritization to maximize overall business success.
  • Coordinated trade show participation efforts that led to valuable networking opportunities and increased brand visibility within the industry.
  • Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.
  • Championed new product adoption by effectively communicating its unique selling points and benefits to clients, resulting in accelerated sales growth.
  • Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
  • Built relationships with customers and community to establish long-term business growth.
  • Managed accounts to retain existing relationships and grow share of business.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

Territory Manager for Atlantic Canada

K-Trail Division Of Roy & Benot Inc.
01.2012 - 01.2024
  • Managed 14 Dealers within Atlantic Canada territory
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Used customer insights to develop innovative sales strategies to increase sales.
  • Trained and mentored new sales representatives.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Managed customer accounts to secure customer satisfaction and repeat business.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
  • Negotiated contracts with clients and developed relationships with key personnel.
  • Generated new leads through networking and attending industry events.
  • Developed and delivered engaging sales presentations to convey product benefits.
  • Developed and implemented marketing plans to increase brand awareness and drive sales.
  • Optimized territory coverage by strategically planning routes for maximum efficiency in meeting clients facetoface.
  • Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
  • Negotiated contracts to secure long-term business relationships and favorable pricing for clients.
  • Boosted internal collaboration within the sales team by sharing best practices and offering mentorship when needed.
  • Collaborated with marketing to create impactful promotional materials for increased brand awareness.
  • Attended trade shows to represent company products, generate leads, and network with potential clients.
  • Forged strong partnerships with industry influencers to elevate brand reputation within the market.
  • Developed strong rapport with customers and created positive impression of business.
  • Managed over 14 accounts within Atlantic Canada territory.1
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Expanded territory coverage by strategically identifying and targeting high-potential accounts.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
  • Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Attended trade shows and industry events to promote company products and services.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Worked with vendors and suppliers to support timely delivery of products and services.
  • Provided insightful feedback on market trends and competitor activities that informed strategic planning decisions at an organizational level.
  • Identified opportunities for upselling and cross-selling, resulting in increased average deal size.
  • Managed a diverse portfolio of accounts within the territory, adeptly balancing resource allocation and prioritization to maximize overall business success.


Education

No Degree - Millwright (Industrial Mechanic) Enhanced Foundation

Nova Scotia Community College
Stellarton, NS
06.1976

Skills

  • Team Collaboration and Leadership
  • Customer Relationship Management
  • Multitasking and Organization
  • Goals and performance
  • Sales expertise
  • Lead prospecting
  • Sales Forecasting
  • Business Growth
  • Sales Development
  • Sales Presentations
  • Territory Management
  • Territory expansion

Languages

English
Elementary

Farming, Showing Clydesdale Horses

I have been managing the family farm for 40 years. The farm has been in the family for 7 generations.

My wife and I have shown our 6 horse hitch of Clydesdale Horses across North America and have qualified for the North American Championship Finals to be held in Shipshewana, USA, September 2024.

Timeline

Territory Manager for Atlantic Canada

K-Trail Division Of Roy & Benot Inc.
01.2012 - 01.2024

Territory Manager

Gallagher North America Inc
01.2000 - Current

No Degree - Millwright (Industrial Mechanic) Enhanced Foundation

Nova Scotia Community College

Similar Profiles

CREATE PROFILE
LEONARD FRASER