Leon Burstein

• Configured and customized Salesforce CRM systems to enhance user adoption and streamline workflows.
• Directed cross-functional teams in delivering tailored Salesforce solutions aligned with organizational goals
• Leveraged industry expertise and project management tools to maximize project impact and efficiency
• Collaborated closely with stakeholders to ensure successful implementation and integration of Salesforce solutions
• Proven track record of delivering wide range of Salesforce implementations on-time, within-budget, and with excellent client satisfaction and feedback.

Project Experience includes:

• Sr. BSA - CA Public Utility Resource Conservation Portal & Rebate Processing Application (Experience Cloud, Service Cloud)
• Sr. BSA - Global Pharma Partnering Evaluation Application (Experience Cloud, Sales Cloud)
• Sr. BSA - Regional Transportation Authority Discount Application & Processing Application (Experience Cloud, Service Cloud)
• Sr. BSA - Major Online Data Analytics Provider Sales Organization Lightning Migration
• Sales Cloud Architect - Global ERP Software Vendor CPQ Implementation(Sales Cloud)
• QA/UAT Lead - Global Online Payment Processor PRM (Partner Management Portal) Implementation (Experience Cloud, Sales Cloud)
• BSA - Regional Construction Equipment Distributor Field Service Lightning Implementation(Field Service)
• BSA - Global CRM Provider Internal Safety and Security Service Cloud Assessment (Service Cloud)
• Consultant - Global ECommerce Service Cloud E&O

• Supported a global team of sales, management and support professionals through setup, configuration, maintenance and development of new functionality, primarily focused around the Salesforce.com platform.
• Duties included: enduser setup/training/support, collecting new requirements from various business teams (Sales Operations, Marketing, Customer Support, Sales, etc.) and translating requirements into system functionality. Configured and managed thirdparty integrations, such as Outreach, MailChimp, Calendly, & ShoreTel Call Center. Regularly streamlined/created new workflows, field updates, flow triggers, and performed wide scope of advanced administrative functions. Regular advisor to management on best practices to allow for scalability / growth and to mitigate data and operational risk. Vendor management responsibilities: support requests, error troubleshooting, and working to improve functionality of purchased AppExchange applications installed in the Salesforce.com org/environment.

• VizIntro, short for "Video Introduction", allows you to be your own website host/spokesperson, completely customizable with your own style and message that will play for your visitors over your existing website, greeting unique users and providing them with pertinent information about yourself, website, and/or business. In today’s fast changing internet world, it is essential to stay on top of new technologies and be at the forefront of innovation, and we feel a VizIntro is the next step in helping you better connect with visitors as well as leave a lasting professional impression with everyone that comes across your website. In addition to this, adding a VizIntro to your real estate website will help in acquiring and directing new traffic to your website, as modern search engine technology such as Google recognizes the content-rich material and automatically improves your search ranking.

• Led resolution of complex customer inquiries, improving satisfaction and retention rates.
• Build and maintain relationships with offshore shore development team, onboarding specialists, MLS administrators, and various third party real estate services vendors.
• Train new employees and explain protocols and expectations clearly and efficiently.
• Build and maintain comprehensive customer training schedule.
• Manage corporate social media accounts.
• Manage all aspects of corporate marketing video production.
• Create corporate marketing videos, internal communications, testimonial videos, marketing for clients, audio/video systems management.