Leonardo Rocha De Mendonca

• Designed and implemented an advanced integrated system that unified operations across multiple store locations, enabling real-time monitoring and analysis of sales data, inventory levels, and employee performance metrics. This system improved decision-making, streamlined processes, and enhanced cross-store communication.
• Spearheaded the transition from a traditional brick-and-mortar model to a robust e-commerce platform, enabling the family business to expand its reach and generate additional revenue streams. Developed a user-friendly website, optimized for mobile, that offered a seamless customer experience and supported online payments, which resulted in an increase in online sales year-over-year.
• Led the creation and execution of a social media strategy, building a strong brand presence across Facebook, Instagram, and other relevant platforms, which contributed to a significant increase in online traffic and direct customer engagement. This initiative helped in attracting new customers and maintaining consistent communication with existing ones.
• Innovated and led product photography and digital marketing campaigns, curating high-quality visuals and content that showcased products effectively, leading to higher engagement rates and sales conversions.
• Developed an inventory management system that utilized data analytics to predict demand patterns, enabling more efficient stock control and timely restocking decisions. This system reduced stockouts by 25% and minimized overstocking, which in turn optimized cash flow and increased profitability.
• Played a pivotal role in navigating the challenges posed by the COVID-19 pandemic by quickly adapting to market needs, shifting focus to e-commerce and enhancing online customer service, which helped the company survive during difficult economic conditions.
• Conducted detailed financial analysis to track key performance indicators (KPIs) across stores and departments, providing actionable insights that improved employee productivity and sales performance. Developed employee incentive programs based on KPIs, resulting in a 15% increase in overall employee performance and satisfaction.
• Directed the complete administrative workflow, including financial budgeting, cash flow management, payroll administration, supplier negotiations, and legal compliance, ensuring the restaurant's long-term profitability and sustainability.
• Managed the company's customer service systems, improving response times and customer satisfaction scores, ensuring a positive brand image and customer loyalty.

Main results

• Significantly increased online sales year-over-year following the launch of the e-commerce platform.
• Reduced stockouts by 25% and optimized cash flow through the implementation of the new inventory management system.
• Increased overall employee performance and satisfaction by 15% through the development of KPI-based incentive programs.

• Co-founded and established a successful restaurant with a strong emphasis on operational efficiency, customer experience, and digital presence, applying strategic business acumen cultivated through prior experiences.
• Integrated a comprehensive data system to streamline restaurant operations, including sales tracking, employee performance analysis, inventory management, and customer preferences, significantly reducing operational inefficiencies.
• Directed the complete administrative workflow, including financial budgeting, cash flow management, payroll administration, supplier negotiations, and legal compliance, ensuring the restaurant's long-term profitability and sustainability.
• Championed the development and execution of an omnichannel marketing strategy, building the restaurant’s brand identity on social media platforms such as Instagram and Facebook, leveraging high-quality content to engage with local audiences and attract new clientele.
• Collaborated with food photographers and designers to create captivating visual content that elevated the restaurant's online presence, increasing social media followers by 150% within the first year.
• Orchestrated the planning and execution of local promotional campaigns, such as discounts, special events, and collaborations with influencers, resulting in a increase in foot traffic and an expansion of the customer base.
• The restaurant received widespread media coverage, including an article in a prestigious culinary magazine and feature posts on prominent social media channels, enhancing brand reputation and attracting a diverse customer base.
• Analyzed customer feedback and operational data to optimize the menu, improving customer satisfaction by tailoring offerings to meet consumer preferences while maintaining cost-effectiveness and high-quality standards.

Main results

• Achieved a 150% increase in social media followers in the first year, significantly increasing online engagement and brand visibility.
• Successfully expanded customer base and increased foot traffic through effective local promotional campaigns and media coverage.