LEKAN AFOLABI
Brampton,Canada
Summary
Proactive and goal-oriented professional with exceptional time management and problem-solving skills. As a Registered Behavior TechnicianTM (RBT®), I hold a nationally recognized paraprofessional certification in behavior analysis. My certification from RBT 40-hour course covering the 2nd edition involves learning about delivering direct behavior-analytic services and the implementation of behavior plans developed by BCBA or BCaBA professionals.
Overview
7
7
years of professional experience
Work History
E-Commerce Specialist
Branch Point
03.2021 - 08.2022
- Company Overview: formerly Global Hydration
- Specializing in Amazon.ca listings management, copy-writing
- Monitoring of product information, updates and suppressed listings
- Email Marketing: develop strategies to raise KPIs and improve sales
- Organized newsletter layout, tracked and analyze, and list management of all customer data within the database to include opt-out management, hard bounce management, and new subscriber uploads
- Formerly Global Hydration
Social Media Marketing Manager
Afolabi Media
07.2015 - 03.2021
- Worked with SMBs and non-profits as a social media consultant, specialist, manager, and coordinator
- Successfully connected and engaged organizations with their targeted audiences/consumers while using data analysis and analytics to understand audience breakdown, determine sentiment, examine referral traffic, and figure out how to strategically reach objectives and yield ROI
Social Media Specialist
The Aublivyan Group
01.2016 - 01.2021
- Created strategy towards eCommerce page traffic referral from social media content across all platforms
- Led to increased website traffic (48% increase), and an increase in sales of targeted items (11% increase)
- Set up of multiple campaigns, and re-targeting after delving into campaign data analysis
Social Media Coordinator
NKPR
07.2019 - 09.2019
- Developing and executing social media strategies to meet the goals and objectives of NKPR clients
- Management of premium brands and creating strategies and content to promote a luxury lifestyle
- Creating editorial calendars, writing and posting daily online content for a variety of social media networks
- Produce, track, analyze and optimize large-scale paid social advertising campaigns
- Community management through constant monitoring sentiment and listening; engaging with followers and influencers for customer service and public relations
Consultant
Toronto Star EPaper
01.2018 - 02.2018
- Helped with consultation, setup, and optimisation of Facebook Pixels and re-targeting
Social Media Specialist
Evelyn Protective Films
06.2017 - 11.2018
- Social media marketing and management
- Created strategy towards follower growth (9% increase), increased engagement (30% increase)
- Content research and creation
- Data analysis and reporting
Social Media Manager
Grit Inc
05.2016 - 07.2017
- Developed strategies to increase the audience on all of Grit's social media platforms
- Created content copy-writing across all Grit's social media platforms
- Increased followers across all platforms: (Instagram – 89% increase, with engagement rate of 5.9% | Facebook Page likes – 82% increase | Twitter followers – 211% increase)
- Paid social amplification planning and implementation
- Successfully planned and executed multiple product launch and awareness campaigns through contest and giveaways
Sports Columnist
Pride News Magazine
04.2015 - 11.2015
- Developed / Wrote sports opinion pieces for the weekly magazine with a reach of over 100,000 readerships (Established in 1983)
Social Media Content Creator
The Hoop Factory
06.2015 - 08.2015
- Increased followers by 5% across social media accounts
- Used social analytics to target influencers and towards increasing brand awareness
- Managed social media marketing campaign – utilizing Facebook, Twitter and Instagram to increase audience awareness and engagement
- Established objectives and tracked progress with key metrics
Education
Bachelor of Arts - Communications And Political Science
Carleton University
Ottawa, ON05-2012
Skills
- Friendly, positive attitude
- Teamwork and collaboration
- Customer service
- Problem-solving
- Dependable and responsible
- Multitasking
- Computer skills
- Critical thinking
- Excellent communication
Languages
English
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
E-Commerce Specialist
Branch Point
03.2021 - 08.2022
Social Media Coordinator
NKPR
07.2019 - 09.2019
Consultant
Toronto Star EPaper
01.2018 - 02.2018
Social Media Specialist
Evelyn Protective Films
06.2017 - 11.2018
Social Media Manager
Grit Inc
05.2016 - 07.2017
Social Media Specialist
The Aublivyan Group
01.2016 - 01.2021
Social Media Marketing Manager
Afolabi Media
07.2015 - 03.2021
Social Media Content Creator
The Hoop Factory
06.2015 - 08.2015
Sports Columnist
Pride News Magazine
04.2015 - 11.2015
Bachelor of Arts - Communications And Political Science
Carleton University
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