LEILA NURI
Lafayette
Summary
B2B Marketing Executive with 20+ years of experience scaling field marketing, GTM strategy, and operational excellence across global enterprise organizations. Proven track record of building high-performing teams, aligning sales and marketing to accelerate pipeline growth, and delivering measurable business impact. Expertise in ABM, CXO programs, Field and Demand Generation programs.
Overview
20
20
years of professional experience
Work History
VP Salesforce Innovation Center, AMER
Salesforce
02.2023 - Current
- Lead the AMER SIC (Executive Briefing Program) team with responsibilities inclusive of the (3) AMER Centers and the SIC AMER & global events program resulting in $138M in MDP (52% YoY growth).
- Lead the SIC global programs and operations function supporting the infrastructure, tools, content and reporting for 10 Centers globally driving $254M MDP (+43% YoY).
- Established a global operational workstream and governance model inclusive of reporting mechanisms through MBRs and QBRs to inspect the business, and created global target setting methodology. Created a SteerCo with global representation across each inclusive of decision making frameworks to drive global collaboration, consistency and scale.
- Building the SIC Agentforce technology transformation initiative globally; leading the team to create an agentic customer journey roadmap that effectively showcasing the platform’s capabilities to our customers.
- Elevated team culture through executive coaching, strategic offsites, and leadership development; doubled GIS (Great Insights Survey) scores in trust, engagement, and retention FY24–FY25.
VP Global Field Marketing MuleSoft
Salesforce
05.2022 - 01.2023
- Led Global MuleSoft field marketing team during a time of transition. Developed and executed comprehensive marketing plans, including budget allocation, resource management, and cross-functional collaboration, aligning with Salesforce’s go-to-market strategy to drive growth and customer engagement for MuleSoft.
- Built collaborative relationships with sales teams, developing field marketing plans within complex, matrixed environments, focusing on driving leads and pipeline in partnership with the Core Field Sales and Marketing teams.
- Collaborated closely with product marketing leaders to ensure alignment of goals, clear messaging, and effective execution of marketing programs to support the MuleSoft Dreamforce footprint.
- Represented field marketing in pipeline review with the sales leadership team ensuring alignment with business priorities.
Head of North America Field Marketing
Google Cloud
12.2020 - 04.2022
- Led the North America go to market strategy and marketing plan creation aligned to business priorities, growth goals and targets. Collaborated with cross functional teams inclusive of our digital, partner, BDR and Global teams to deliver sub-regional plans.
- Led a high performing team that delivered 108% of pipeline targets in 2021 representing 30% y/y growth through sub-regional plans inclusive of ABM, CXO programs, outbound plays, and scalable programs across multiple verticals, segments and audiences.
- Built a resource allocation strategy in partnership with Sales and Marketing Ops inclusive of targets, growth goals and pipeline gaps to maximize investments in the region with $13M in annual budget oversight.
- Created Pipeline Councils with cross functional collaboration with Sales Leadership, Regional Sales Ops, Marketing, BDR and Partner functions to drive monthly rigor and inspection on overall pipeline coverage and performance. Deployed this centrally and scaled regionally.
- Leading the North America DEI Team with representatives across the Enterprise Demand Org to drive internal awareness, training, initiatives and education around DEI to further enrich our teams.
Head of West Field Marketing
Google Cloud
12.2017 - 12.2020
- Built and grew a high performing marketing team that delivered on yearly pipeline targets through repeatable, scalable programs and events across multiple segments and personas aligned to sub-regional priorities and goals.
- Established the first ABM practice in the largest sales region in NA with a mix of 1:1 and 1:few approaches targeting our most strategic accounts. Led the team to build standardized account based plans, assets and launch materials for the field.
- Operationalized and built the rhythm of the business; centralized planning motions, communications, reporting and QBRs to build transparency, trust and alignment with the field.
- Built a resource allocation strategy inclusive of targets, growth goals and pipeline gaps to maximize investments in the region in alignment with Sales leadership.
Sr. Marketing Campaign Manager, Cloud Team Lead
VMware
02.2017 - 11.2017
- Lead a team to drive the strategy and integrated marketing plan for the Modernize Data Centers and Integrated Public Cloud initiatives at VMware.
- Developed marketing plans inclusive of digital programs, webcasts and live events targeting propensity accounts across the buyer’s journey for VMware’s highest growth products representing 60% of the business.
- Created a balanced cross product plan and investment framework based on revenue goals, growth targets and pipeline gaps with a goal of day 1 pipeline readiness.
- Provided resource guidance to the Field Marketing team on overall marketing plan strategy and resource allocation.
Sr. Marketing Campaign Manager
VMware
01.2015 - 01.2017
- Exceeded FY16 MSP targets by 130%, reduced digital CPRs by 40% and doubled TQL conversion rates. Responsible for an annual budget of over $1M.
- Interlocked cross functionally with product and portfolio teams on personas, messaging and content. Adjust plans on a quarterly basis based on asset performance and A/B testing results.
- Managed and orchestrated demand generation and outbound programs to solve pipeline gaps in a coordinated effort with sales, regional field and partner marketing teams addressing in quarter pipeline creation and 6-month pipeline outlook.
- Created alignment with key Sales and Business Unit stakeholders through consistent communications inclusive of weekly marketing reports, quarterly QBRs and annual marketing plan reviews.
Sr. Partner Marketing Manager
VMware
01.2013 - 01.2015
- Drove partner marketing plans for top 6 of VMware’s National Partners exceeding $35M in revenue annually.
- Developed the demand generation strategy through lead nurturing activities, inbound and outbound programs.
- Collaborated with partners to ensure approved plans include a closed loop marketing approach yielding a 20:1 ROI on all activities. Managed $250K budgets and held partners accountable on plans.
West Field Marketing Manager
VMware
01.2010 - 01.2013
- C-level Programs: Program owner responsible for executing VMware’s annual Board of Director’s CIO roundtable program. Exceeded target attendance goal of 25 Enterprise C-level attendees generating $5M in influenced pipeline.
- Account Based Marketing: Collaborated with sales teams to develop and execute account based marketing plans. Account touch plans included goal setting, identifying top business initiatives and imperatives, relationship landscape analysis and account intelligence. West ABM program influenced $18M in pipeline.
Field Marketing Manager
CA Technologies
01.2009 - 01.2010
West Field Marketing Manager
HP Software
01.2007 - 01.2009
Strategic Event Specialist
Mercury Interactive
01.2006 - 01.2007
Marketing Coordinator
Actuate Corporation
01.2005 - 01.2006
Education
Bachelor of Arts - Psychology, Minor in Communications
University of California At Davis
Davis, CA06-2004
Skills
- Executive & Field Marketing Leader
- Demand Gen & Pipeline Driver
- Builder & Scaler
- Team & Culture Champion
Hobbies and Interests
Baking, Cooking, Spinning, Hiking, Traveling. Fluent in Farsi. I am also proudly part of the Marketing Mentorship program having participated the last 2 years.
Awards
FY19 Manager of the Year Award, Google Cloud, Q1 FY17 Marketing Award, VMware, Marketing Management Course, Sirius Decisions, 2015, Enterprise Marketing Award, VMware, 2013, Field Marketing Manager of the Year, VMware, 2012, Impact Player Award, VMware, 2011
Languages
Persian
Native or Bilingual
Timeline
VP Salesforce Innovation Center, AMER
Salesforce
02.2023 - Current
VP Global Field Marketing MuleSoft
Salesforce
05.2022 - 01.2023
Head of North America Field Marketing
Google Cloud
12.2020 - 04.2022
Head of West Field Marketing
Google Cloud
12.2017 - 12.2020
Sr. Marketing Campaign Manager, Cloud Team Lead
VMware
02.2017 - 11.2017
Sr. Marketing Campaign Manager
VMware
01.2015 - 01.2017
Sr. Partner Marketing Manager
VMware
01.2013 - 01.2015
West Field Marketing Manager
VMware
01.2010 - 01.2013
Field Marketing Manager
CA Technologies
01.2009 - 01.2010
West Field Marketing Manager
HP Software
01.2007 - 01.2009
Strategic Event Specialist
Mercury Interactive
01.2006 - 01.2007
Marketing Coordinator
Actuate Corporation
01.2005 - 01.2006
Bachelor of Arts - Psychology, Minor in Communications
University of California At Davis
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