Leila Nadeau
Toronto,Canada
Summary
Results-driven management professional with strong track record of optimizing business processes. Known for effective collaboration and commitment to achieving organizational goals. Exhibits strong leadership, strategic planning, and adaptability to changing business needs. Skilled in strategic planning, process optimization, and resource management. Known for fostering team collaboration and delivering results in dynamic environments. Highly adaptable, reliable, and focused on achieving operational excellence.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Event Management Specialist
SXM FESTIVAL
01.2025 - 04.2025
Event Management Specialist
Hommage Hotel & Residences
01.2025 - 04.2025
Business Consulting Manager
IKO North America
10.2019 - 06.2024
- Managed and developed strategic partner relationships, from prospecting to onboarding, to creating drip campaigns resulting in successful agreements every month and increased engagement with clients.
- Presented new partners to sales teams across the US and Canada to help them with extended tools to prospect new clients in their territory.
- Led Profit Power event planning, showcasing company expertise and fostering industry connections. Oversaw the end-to-end planning, including budgeting, scheduling, and vendor management, ensuring flawless execution on site for 6 events per year in the US and Canada.
- Managed the translation of all program guides, newsletters and all requests from other departments.
- Worked with 3rd party digital agency to develop the social calendar.
- Supported the sales team across Canada with regards to the loyalty program and marketing collateral.
- Provided technical support (SalesForce Lightning CRM) to over 700 clients across Canada and the US.
- Oversaw IKO University for contractor training and development, enhancing skills and knowledge within the team.
- Coordinated French contractor progress tracking and marketing literature reviews, ensuring alignment with company goals.
Digital Marketing and Communications (Contract)
Green Ontario Fund - An Agency of the Government of Ontario
05.2018 - 03.2019
- Managed and updated website in collaboration with delivery partners to ensure high search engine ranking and increased traffic.
- Developed and executed comprehensive digital marketing plans for social media platforms, resulting in increased brand awareness and engagement.
- Created and deployed email blasts using Mailchimp to drive customer engagement and meet business goals.
Marketing and Communications Consultant (Contract)
Noventa Energy Partners
04.2018 - 05.2018
- Led creative initiatives as a Marketing and Communications Consultant at Noventa Energy Partners, fostering collaboration between the company and marketing/advertising agencies.
- Developed earned media strategies to enhance brand visibility and engagement.
- Crafted and communicated the company's business plan, including stakeholder communications, to drive strategic growth.
Director, French Talent (Freelance)
VICE Media
11.2017 - 03.2018
- Supervise voice over sessions to ensure French recordings are properly adapted for the French market
Aviva Community Fund Campaign Manager (Contract)
Aviva Canada
08.2017 - 11.2017
- Support the execution of the campaign on all social media platforms
- Monitor the campaign and provide reporting using KPI's
Social Media for Business Strategist (Freelance)
Aviva Canada
03.2017 - 08.2017
- Develop and implement marketing strategies for social media platforms in English and French: LinkedIn, Facebook, Twitter, Instagram
- Social media content production and optimization
- Production of social media editorial calendar
- Twitter and Facebook campaign ads
- Monitoring of positive and negative comments
- Live posting from the Toronto Raptors and Rogers Cup
French Account Supervisor (Contract)
Anomaly
07.2016 - 11.2016
- Act as the client's senior liaison within the agency and balance the inputs of the various departments to meet the client's objectives
- Know all there is to know about the client's product, service, market, and consumer
- Work with project manager to develop timelines and best path for each work stream
- Ensure all interdepartmental players are keyed into the work / projects as required
- Develop a point of view on creative work and effectively communicate it
- Make sure all campaigns are culturally relevant for French Canada (scripts, talents)
- Contribute to communications and social media strategy
- Contribute to and prepares creative briefs
- Oversee the lifecycle of campaigns through the production stages
- Ensure the account is running profitably and within the approved scope of work
- Mentor account executives
Business Development, Account Management
Tuango Inc.
08.2015 - 07.2016
- Develop & cultivate leads within businesses, mainly restaurants, to present the Tuango model
- Setup face-to-face and phone meetings with qualified prospects
- Assess potential business deals, negotiate favorable terms, and acquire prospect commitment
- Manage relationships with clients
- Construct proposals/contracts within selling guidelines
- Provide documentation on new client acquisitions to the Sales Operation team
- Meet individual quarterly and annual sales goals
- Know all there is to know about the client's product or service, the market and its consumer
- Understand the client's objectives in terms of sales, market share and competition
- Ensure all campaigns are running profitably
- Ensure the client is getting the best results from the whole agency team
- Proven ability to effectively present the Tuango business model to clients
- IT skills: Salesforce
Event Planner, Company Launch (contract)
Lorange
04.2015 - 07.2015
- Successfully planned the launch of the new branding, office and direction of a design agency
Corporate Account Manager, Business Development - Quebec
Weight Watchers Canada
03.2012 - 03.2015
- Creatively prospect companies by proactively identifying potential opportunities
- Tailor proposal based on company culture and goals
- Present the program to high level stakeholders and decision makers followed by company wide presentation to educate employees on the concept of wellness and its benefits
- Use territory and market knowledge to develop effective strategies and business/actions plan
- Proactively anticipate potential problems/solutions and/or opportunities
- Meet or exceed sales metrics as defined by the company
- Nurture and grow existing accounts. Act as a consultative resource to all accounts to increase overall weight loss per organization
- Effectively use corporate marketing materials as well as demonstrate creativity and resourcefulness in finding ways to promote products and services
- Proven IT skills: Salesforce, Excel, Powerpoint
Sales Manager, Event Planner, Corporate Events
Billionaire Life
05.2011 - 03.2012
- Proactively solicit new contacts generate new leads to increase corporate sales within 5 major restaurants in the heart Montreal
- Coordinate, manage and support the organization of corporate events in all venues
- Elaborate the corporate contact list, update and improve
- Up sell the venues by selling higher priced menus and wines
- Draft and maintain the corporate sales package
Event Planner, Leisure & Corporate Events
Hotel Le St-James Montreal
11.2010 - 07.2011
- Responsible for internal and external communication at required level of quality meeting the standards set by Leading Hotels of the World
- Responsible for developing the banquet business by increasing the amount of group events through various marketing channels and personal relationships
- Logistically manage the event from beginning to end
Visual Presentation Specialist
ALDO Group
02.2008 - 06.2010
- Conduct creative research to develop and present new merchandising strategies during seasonal creative meetings to peers and corporate management
- Continuously provide ideas and inspiration to improve visual presentation strategies to remain fresh and ahead of the competition
- Responsible for monthly window building for all corporate stores in North America and the UK
- Responsible for strategic sequence building, pre-season and in-season, to ensure proper integration and rotation
- Ensure strong follow up on merchandising strategy with sales force
- Provide solutions to specific regions/stores using brand standards and visual guidelines while always maintaining brand integrity
- Foster a creative environment in the stores through frequent visits and staff interactions
- Provide feedback on each market and specific information about competition
Buyer for Aldo Canada
ALDO Group
12.2006 - 11.2008
- Responsible for selecting and building the collection of handbags and accessories for 107 stores in Canada
- Responsible for pre-season and in-season performance measures: OTB, receipt pattern, sales budget, markdowns, stock turn, stock to sales, gross margin
- Present results, strategies, solutions and new opportunities to executive committee
- Analyze consumer buying patterns and predicting future trends
- Weekly review of performance indicators, e.g. sales, liquidation % and place calculated repeats, add new colors, propose valid updates and take appropriate markdowns
- Meet suppliers, maintain relationships and negotiate first costs and terms of contract
- Propose new fresh ideas for in-store promotions, short term and long term
Marketing Coordinator
ALDO Group
01.2004 - 12.2006
- Aldo Fights Aids Campaign Coordinator
- Manage the in store campaign distribution process including post-delivery/execution confirmation and working with our 3rd party distribution vendor to manage the inventory of marketing material across all stores
Merchandise Planner
ALDO Group
02.2001 - 01.2004
- Analyze historical results and gather information pertaining to current trends
- Demonstrate a clear understanding of the retail business and planning objectives of the organization as well as a sense of merchandising
- Develop receipt patterns and create assortment plans
- Build a seasonal merchandising budget
- Prepare weekly sales budgets by store
- Proactively forecast sales and markdowns
- Ensure profitability targets are achieved
Education
Bachelor of Commerce - Marketing
Concordia University
01.2004
Skills
- Negotiation
- Marketing
- Multitasking
- Time management
- Attention to detail
- Organizational skills
- Adaptability and flexibility
- Task prioritization
- Operations management
- Customer relations
- Teamwork and collaboration
- Problem-solving
Accomplishments
- Collaborated with team of 10 in the development of the loyalty program platform (CRM) for 2000 clients in North America.
- Documented and resolved al testing glitches which led to a successful program.
- Supervised 150 French accounts in Québec
- Successfully planned and executed 6 major events per year in Canada and the US.
- Overachieved partnership development target.
- Developed drip campaigns for ongoing partnership success.
Languages
English
Native or Bilingual
French
Full Professional
Certification
- Online Marketing Foundations
- SEO Foundations
- Content Marketing Foundations
- Building an Integrated Online Marketing Plan
Timeline
Event Management Specialist
SXM FESTIVAL
01.2025 - 04.2025
Event Management Specialist
Hommage Hotel & Residences
01.2025 - 04.2025
Business Consulting Manager
IKO North America
10.2019 - 06.2024
Digital Marketing and Communications (Contract)
Green Ontario Fund - An Agency of the Government of Ontario
05.2018 - 03.2019
Marketing and Communications Consultant (Contract)
Noventa Energy Partners
04.2018 - 05.2018
Director, French Talent (Freelance)
VICE Media
11.2017 - 03.2018
Aviva Community Fund Campaign Manager (Contract)
Aviva Canada
08.2017 - 11.2017
Social Media for Business Strategist (Freelance)
Aviva Canada
03.2017 - 08.2017
French Account Supervisor (Contract)
Anomaly
07.2016 - 11.2016
Business Development, Account Management
Tuango Inc.
08.2015 - 07.2016
Event Planner, Company Launch (contract)
Lorange
04.2015 - 07.2015
Corporate Account Manager, Business Development - Quebec
Weight Watchers Canada
03.2012 - 03.2015
Sales Manager, Event Planner, Corporate Events
Billionaire Life
05.2011 - 03.2012
Event Planner, Leisure & Corporate Events
Hotel Le St-James Montreal
11.2010 - 07.2011
Visual Presentation Specialist
ALDO Group
02.2008 - 06.2010
Buyer for Aldo Canada
ALDO Group
12.2006 - 11.2008
Marketing Coordinator
ALDO Group
01.2004 - 12.2006
Merchandise Planner
ALDO Group
02.2001 - 01.2004
Bachelor of Commerce - Marketing
Concordia University
Personal Information
Title: Bilingual Marketing | Event Planning | Business Development
Half Marathon
I am passionate about health, wellness and fitness. I continuously educate myself on these topics to make informed decisions about the products I purchase and the foods I chose to eat.