Leigh Anne Zakariassen
Ceres
Summary
Dynamic professional in visual merchandising and customer engagement. Skilled in analyzing sales data, executing merchandising strategies, and training staff to improve compliance and enhance customer experience. Committed to driving sales growth through strategic product placement and effective communication.
Overview
12
12
years of professional experience
Work History
Independent Field Merchandiser
Casio
Modesto
04.2023 - Current
- Executed visual merchandising strategies to enhance product visibility and appeal across retail locations.
- Coordinated inventory management processes to ensure optimal stock levels and product availability.
- Developed market research insights to identify customer preferences and inform product placement.
- Managed product displays to maximize customer engagement and drive sales in-store.
- Analyzed sales data to assess performance of merchandise and optimize future promotions.
- Trained store staff on best practices for merchandising and product presentation.
- Conducted regular store visits to evaluate compliance with visual merchandising guidelines.
- Moved merchandise to retail areas and added new products to shelves, racks and bins in neat and well-presented fashion.
- Greeted store customers, offered assistance, and thanked each for patronage.
- Placed prices and descriptive signage to enhance displays and promote items.
- Consulted with management and advertising teams to plan optimal promotions.
- Organized special events such as product launches or promotions for customers.
- Identified potential problems related to product visibility or distribution issues.
- Reviewed existing planograms and made recommendations for changes based on market trends.
- Conducted inventory of merchandise on shelves and in backroom storage areas.
- Assisted in setting up promotional displays, signage, and price tags for new products.
- Provided feedback on store performance, customer service issues, and competitor activities.
- Facilitated clear communication between corporate and store teams to align merchandising standards.
Merchandiser
Mattel
Modesto
04.2022 - 04.2023
- Printed labels and tags for for-sale merchandise.
- Worked closely with store managers to ensure compliance with corporate policies and procedures related to merchandising activities.
- Communicated and coordinated planogram execution with store management.
- Scanned shelves and product cases for expired stock to discard outdated items.
- Assisted in gathering and moving materials and equipment for assigned displays.
- Assisted customers with locating desired items within store locations.
- Built product displays and placed appropriate signage for merchandise.
- Organized displays according to company standards and specifications.
- Provided feedback on product performance to influence future purchasing decisions for the company.
Merchandiser
Hormel Foods
Modesto
10.2013 - 12.2020
- Demonstrated product features and benefits to potential customers.
- Explained product features and enlightened customers on benefits.
- Managed inventory of demonstration materials and supplies, ensuring they were always stocked and ready for use at events or shows.
- Performed administrative tasks such as filing paperwork and updating databases associated with product demos.
- Handed out samples, informational brochures, and coupons to customers.
- Kept demonstration working space organized, clean, and hygienic at all times.
- Assisted with planning trade show booths by designing eye-catching displays that showcased the company's offerings.
- Provided customer service and answered customer questions about the products being demonstrated.
- Comfortably spoke to large groups of people regarding product.
Education
GED -
Prospect High School
San Jose, CA01-2002
Some College (No Degree) - Business Administration
Modesto Junior College
Modesto, CASkills
- Visual merchandising
- Inventory management
- Market research
- Planogram execution
- Customer relationship management
- Promotional planning
- Problem solving
- Customer engagement
- Effective communication
- Event coordination
- Microsoft Excel
- Creative problem solving
- Product placement
- Product knowledge
- Staff education and training
- Quality control
- Positive and professional
- Microsoft outlook
- Multitasking and organization
- Customer service
- Data collection
- Spreadsheets
- Scheduling
- Route management
- Task prioritization
- Attention to detail
- Window displays
- Stock rotation
- Pricing and signage updates
- Friendly and outgoing
- Visual display installations
- Brand presentations
- In-store support
- POS
- Visual displays
- Multitasking
- Work documentation
- Time management
Timeline
Independent Field Merchandiser
Casio
04.2023 - Current
Merchandiser
Mattel
04.2022 - 04.2023
Merchandiser
Hormel Foods
10.2013 - 12.2020
GED -
Prospect High School
Some College (No Degree) - Business Administration
Modesto Junior College