Leidylims Farmer
Toronto,ON
Summary
Professional with strong background in business development. Expertise in identifying growth opportunities, building strategic partnerships, and driving revenue. Proven ability to lead teams, adapt to changing market conditions, and deliver results. Skilled in market analysis, negotiation, and relationship management. Reliable team player focused on achieving organizational goals.
Overview
7
7
years of professional experience
Work History
Manager, Business Development
Aurora Cannabis
04.2022 - Current
- Developed strategic partnerships for mutual growth, collaborating closely with cross-functional teams.
- Delivered impressive year-over-year sales growth by building a robust pipeline of prospects through networking events and trade shows; surpassing yearly goal of $.500M and delivering $4.1M and growing.
- Managed a diverse portfolio of accounts, ensuring consistent revenue generation and long-term sustainability.
- Increased business opportunities by identifying and cultivating relationships with prospective clients.
- Enhanced customer retention through excellent account management and proactive problem solving.
- Streamlined internal processes for increased efficiency, implementing data-driven strategies to optimize team performance.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Built lasting customer relationships based on trust, transparency, and mutual success through regular communication touchpoints.
- Implemented systems and procedures to increase sales.
- Exceeded revenue targets consistently by developing tactical sales plans aligned with overarching business objectives.
- Collaborated effectively across departments to ensure seamless delivery of products/services while maximizing customer satisfaction levels.
- Closed high-value deals with key stakeholders, leveraging strong negotiation skills and persuasive communication techniques.
Smartsheet Consultant
Avantage
09.2020 - 03.2022
- Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
- Designed tailored training programs for employees at various levels within the organization, boosting overall skillsets.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Managed client relationships through regular check-ins and updates on project progress.
Sales and New Product Submission Manager
The Valens Company
11.2021 - 03.2022
- Open new markets (provinces) for product placement
- (SQDC)
- Provincial submission of new products (OCS, BCLDB, AGLC, SQDC, MBLL, CBN, CYK, SK)
- Integration efforts to align Marketing and Sales Departments to new acquisitions
- Creation of platforms to improve visibility on YTG strategies for product placements
Sales and Product Commercialization Coordinator
The Valens Company
12.2020 - 11.2021
- Streamline cross-functional work to achieve group efficiency and collaboration
- Implementation of software to allow visibility on sales and depletions on a weekly basis
- Creation of provincial submissions of all products coordinating with all relevant departments
Business Integration Project Coordinator
Aurora Cannabis
05.2018 - 02.2020
- Acted as Project Coordinator post-acquisition for the integration of new subsidiaries into the parent company
- Reviewed all business processes of acquisitions to decipher business unit alignment
- Created and managed e-learning platform for new hires and business units
- Managed internal business unit projects and initiative
- Created and managed internal PMO activities, inclusive of artifacts, templates, and status reporting
Education
Project Management - Project Management
Florida Atlantic University
Boca Raton, FL01.2013
Master of Science - Human Resources Development And Administration
Barry University
Miami, FL01.2007
Bachelor of Arts - Marketing
Pontificia Universidad Católica Madre Y Maestra
Santo Domingo, RD01.2004
Skills
- Team collaboration
- Relationship development and management
- Goals and performance
- Strategic business planning
- Business development and planning
- Project management
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Elementary
Timeline
Manager, Business Development
Aurora Cannabis
04.2022 - Current
Sales and New Product Submission Manager
The Valens Company
11.2021 - 03.2022
Sales and Product Commercialization Coordinator
The Valens Company
12.2020 - 11.2021
Smartsheet Consultant
Avantage
09.2020 - 03.2022
Business Integration Project Coordinator
Aurora Cannabis
05.2018 - 02.2020
Project Management - Project Management
Florida Atlantic University
Master of Science - Human Resources Development And Administration
Barry University
Bachelor of Arts - Marketing
Pontificia Universidad Católica Madre Y Maestra
Similar Profiles
Zach SteevesZach Steeves
Technician at Aurora CannabisTechnician at Aurora Cannabis
Norma JenkinsNorma Jenkins
Packaging Associate at Aurora CannabisPackaging Associate at Aurora Cannabis
Tricia LongTricia Long
Extraction Technician at Aurora CannabisExtraction Technician at Aurora Cannabis