Leidy Leon
Marketing Manager
Surrey,Canada
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Marketing Manager
Industria de Cubrimientos Leon
06.2019 - 12.2022
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Managed more than 50 customer calls per day
- Achieve sales increase of 30% per year
Project Manager
Persianas Safra SAS
01.2017 - 05.2019
- Identified plans and resources required to meet project goals and objectives.
- Managed projects from procurement to commission.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Oversaw high profile projects for by planning, designing, and scheduling phases.
- Fostered relationships with vendors to promote positive working relationships.
- Provided management for internal personnel, contractors and vendors.
- Identified, reviewed and applied policies and procedures.
- Implemented commercial strategy that resulted in 20 new clients per month
- Headed project teams specializing in design and launch activities.
- Recruited and oversaw personnel to achieve performance and quality targets.
Sales Manager
Carpas y Parasoles SAS
07.2011 - 11.2016
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Achieved that of 10 people who visited web page, 7 people contacted
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Produced contracts, reports, letters, and proposals for clients.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
Education
Bachelor in Marketing Management - Marketing Management
Acsenda School of Management
Vancouver, BC07.2024
MBA - Administracion De Empresas
Universidad De Bogota Santo Tomas
Bogota, Colombia07.2019
Bachelor in Business Administration - Administrative Business Management
Universidad De Bogota Jorge Tadeo Lozano
Bogota, Colombia04.2015
Skills
- Market Analysis
- Campaign Management
- Corporate Communications
- Vendor Relations
- Customer Relationship Management
- Staff Management
- Project Management
- Social Media Strategy
- Strategic Planning
- Strategic Positioning
- KPI Tracking
- Entrepreneurial Leadership
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Managed successful implementation of the new business line from concept creation to launch
- Supported implementation of adwords campaigns in google that resulted in a 30 % increase in customer engagement.
- Supervised team of 60 staff members.
- Achieved the systematization of processes by introducing odoo Software for commercial tasks.
- Created a company-wide, comprehensive training program for all sales team members.
Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Marketing Manager
Industria de Cubrimientos Leon
06.2019 - 12.2022
Project Manager
Persianas Safra SAS
01.2017 - 05.2019
Sales Manager
Carpas y Parasoles SAS
07.2011 - 11.2016
Bachelor in Marketing Management - Marketing Management
Acsenda School of Management
MBA - Administracion De Empresas
Universidad De Bogota Santo Tomas
Bachelor in Business Administration - Administrative Business Management
Universidad De Bogota Jorge Tadeo Lozano
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