Leia DeGuzman
Pasadena
Summary
Creative Operations & Financial Strategy Leader
Luxury Events | Experiential Production | Creative Business Operations
Hybrid Creative Operations and Finance Leader with 10+ years of experience aligning creative vision with operational rigor, and financial discipline. Proven ability to lead high-end event production, optimize workflows, manage budgets, and orchestrate cross-functional teams in fast-paced environments. Recognized for translating complex creative concepts into scalable execution strategies, while protecting cost, quality, and brand integrity.
Overview
2026
2026
years of professional experience
Work History
Creative Operations Lead / Event Producer
Independant
03.2019 - Current
- Provide strategic oversight and hands-on leadership for the creative and operational delivery of luxury, private, and corporate events from concept through strike.
- Translate creative vision into scalable production strategies, including timelines, staffing plans, vendor structures, and budget frameworks.
- Own end-to-end management of four-figure event budgets, while contributing to the planning and execution of large-scale productions with overall budgets in the five- to seven-figure range.
- Partner with lead producers, planners, and stakeholders to align scope, resources, timelines, and execution standards across complex productions.
- Oversee vendor sourcing, negotiation, and performance to ensure quality, cost alignment, and operational consistency.
- Establish and maintain cost-tracking, inventory, and production systems to support financial visibility and execution efficiency.
- Direct on-site leadership teams through installations and strikes, ensuring safety, brand integrity, and quality standards under tight timelines.
- Act as a senior operational point of contact for clients, venues, and creative partners in high-pressure environments.
Floral Designer / Event Stylist
Enso Creative
Commerce
10.2021 - 01.2026
- Deliver luxury floral and décor installations in high-pressure production environments.
- Support lead designers, and step into acting leadership roles during peak events.
- Maintain studio operations, organization, and quality standards.
Jr. Accountant
Monrovia Nursery
Azusa
04.2014 - 06.2020
- Supported the CFO and Assistant Controller across full-cycle accounting operations.
- Managed accounts payable, journal entries, reconciliations, and month-end close.
- Filed multi-state, county, and local sales and use tax returns.
- Prepared monthly, quarterly, and annual royalty reports and payments.
- Reconciled inventory to the general ledger, improving reporting accuracy.
- Assisted with audits, accruals, and internal financial controls.
Accounts Payable & Executive Operations
Universal Music Grp. | Becho, Inc. | Quiznos Corp.
2004 - 2012
- Managed high-volume, multi-million-dollar AP workflows across the entertainment, construction, and corporate sectors.
- Supported senior executives with reporting, scheduling, and operational coordination.
- Maintained vendor relationships while ensuring compliance, accuracy, and timeliness.
Skills
- Creative Operations Leadership
- Experiential & Luxury Event Production
- Budget Strategy & Financial Controls
- Operational Frameworks & Process Design
- Vendor Strategy & Contract Negotiation
- Cross-Functional Team Leadership
- Production Planning & Resource Allocation
- Inventory & Asset Management
- Executive & Stakeholder Partnership
- Risk Mitigation & Quality Standards
Professional Credentials & Expertise
- Formal training in event design and production through QC Event School
- Progressive career development in finance, accounting, and operational leadership through increasing levels of responsibility
- Applied expertise in budget management, vendor strategy, and large-scale production environments
Timeline
Floral Designer / Event Stylist
Enso Creative
10.2021 - 01.2026
Creative Operations Lead / Event Producer
Independant
03.2019 - Current
Jr. Accountant
Monrovia Nursery
04.2014 - 06.2020
Accounts Payable & Executive Operations
Universal Music Grp. | Becho, Inc. | Quiznos Corp.
2004 - 2012